Sustaining the gold standard 25 February 2015 Online TV viewing in - - PowerPoint PPT Presentation

Sustaining the gold standard

25 February 2015

Online TV viewing in context

Number of requests (millions)

Jul-12 Oct-12 Jan-13 Apr-13 Jul-13 Oct-13 Jan-14 Apr-14 Jul-14 Oct-14 113 94 86 77 88 93 97 115 107 111 87 80 82 70 63 63 65 66 65 71 68 75 54 44 42 38 34 27

168 125 126 123 142 151 155 187 178 182 149 144 148 128 116 122 128 136 136 150 144 162 126 124 121 108 115 98

27 34 38 42 44 54 75 68 71 65 66 65 63 63 70 82 80 87 111 107 115 97 93 88 77 86 94 113 Source: BBC iPlayer Performance Pack Data incomplete for Aug & Sep 14

All computer devices Tablets & Smartphones

5.4 billion viewings of BBC TV programmes October 2014

• Supporting £7bn of investment
• Trading currency or planning

currency?

• Dynamically inserted advertising
• Standards of data collection &

reporting

• Daily data delivery
• The importance of transparency

Providing a trusted currency

JICS & the market Handling uncertainty

• Who is watching?
• What are they watching?
• When did they watch?
• Which screen did they watch on?
• How did the content get to the screen?

Defining our scope

Definition of viewing periods

A vision for cross-platform reporting

TV Screen Laptop/desktop Tablets/Smartphone

Live On Demand (<7 days) On Demand (8-28 days) On Demand (Non-linear)

Future possibilities for audience composition analysis

BARB panel capabilities

Live On demand <7 days On demand <28days On demand Non-linear TV Screen

✅ ✅ ✅

Partial collection Not reported Laptop/desktop PC Software meter deployed Yet to be reported TBC Tablets Software meter deployed Yet to be reported Smartphones Software meter proposed Early phase testing

Working with other data sources

• Device-based data from web servers

& set-top boxes

• Robust measurement of long tail ✓
• But who is watching?
• Comprehensive coverage of TV ✗
• Who owns it?

Project Dovetail - The Hybrid Future

Device-based data Granular detail of exactly what’s been delivered BARB panel data Context of who is doing the watching & coverage Full cross-platform reporting

Delivering Project Dovetail

• Deploy software meters in our

representative panel

• Generate device-based data
• Metadata tags from web servers
• Return path data from set-top boxes
• Develop prototype fusion
• Beta reporting

• Deploy SDK in TV Player apps
• Independent audit of system design

and implementation

• Parallel encoding from ad server

partners

• Heartbeat definition is essential to

standards

Generating web server data

• JICWEBS ratification of average

programme streams

• Principle of average duration audience
• Average commercial streams is next
• Consistent with TVR measurement
• Facilitate reach & frequency calculation

for planning purposes

Standardising audience metrics

Getting it right for the future

• Fast or right?
• Dealing with economists
• Collective values of the industry
• Supporting £7bn investment