STEVE FARRAR INTERPRETATION MANAGER WEDNESDAY, 6 DECEMBER A little - - PowerPoint PPT Presentation

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STEVE FARRAR INTERPRETATION MANAGER WEDNESDAY, 6 DECEMBER A little - - PowerPoint PPT Presentation

Apr 02, 2024 109 likes •364 views

PRACTICALITIES: ISSUES TO CONSIDER ON SITE STEVE FARRAR INTERPRETATION MANAGER WEDNESDAY, 6 DECEMBER A little plaque gives you some details but I implore you to do some research also. If youre not into it, its just going to be a bunch

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PRACTICALITIES: ISSUES TO CONSIDER ON SITE

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STEVE FARRAR INTERPRETATION MANAGER WEDNESDAY, 6 DECEMBER

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“A little plaque gives you some details but I implore you to do some research

  • also. If youre not into it, its

just going to be a bunch of rocks!” TripAdvisor, JEH87, Corrimony Cairn

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“Our aim is to make it possible, and increasingly easy, for anyone to engage with and enjoy Scotland's Properties in Care both now and in the future.” HES interpretation principles and standards

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INTERPRETATION MEDIA

  • Guide book
  • Audio guide
  • Live interpretation
  • Exhibition
  • Virtual reality
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“As I approached the first tablet which described the site, a sense

  • f awe fell over me. I was standing

where Roman Centurions had stood two millennia ago. The feeling one gets in such a place is hard to put into words.” TripAdvisor, Kermit403, Rough Castle

THE INTERPRETATION PANEL

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THE INTERPRETATION PANEL

  • Value for money
  • Accessible 24 hours a day,

365 days a year

  • Lots of content
  • Easy to maintain
  • Relies on text and images
  • Static
  • Cannot directly answer

specific questions

IN BRIEF

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BUT FIRST COMES THE PLANNING

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INTERPRETATION PLANNING

  • What is the point of this?
  • Who is it for?
  • Who is paying for this?
  • What messages should we

be sharing?

  • What are the constraints?
  • Why is this place special?
  • How do we actually deliver

this?

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TELLING TALES

CONTENT DEVELOPMENT

  • Evidential
  • Historical
  • Architectural
  • Aesthetics and landscape
  • Natural heritage
  • Contemporary
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ON LOCATION

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ON LOCATION

  • Access and routes
  • Health and safety
  • Views and visibility
  • Angles and fixings
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“Some scholars believe it is possible that these sculptures were once coloured, although no evidence has survived. Pictish artists may have used mineral pigments like yellow ochre, red lead and green verdigris similar to the bold use of colour in contemporary metalwork and illuminated manuscripts.” Aberlemno Pictish Stones panel text

THE STORIES

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VISITOR MANAGEMENT

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YOUR TEXT

  • Keep it short – 250 words for an

A1 panel

  • Break it up into paragraphs with

sub headings

  • Keep it short – 250 words for an

A1 panel

  • Lively and engaging style
  • Keep it short – 250 words for an

A1 panel

  • Avoid all jargon, assume no prior

knowledge

  • KEEP IT SHORT – 250 WORDS

FOR AN A1 PANEL

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IN THE PICTURE

  • Reconstruction illustrations
  • Associated objects
  • Historic photos and drawings
  • People!
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GRAPHIC DESIGN

  • Procurement
  • Briefing
  • Revising drafts
  • Finalling
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WHO SHOULD YOU ASK TO DO THE WORK AND WHAT WILL IT COST?

https://www.hlf.org.uk/interpretation-guidance

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MAKING YOUR INTERPRETATION PANEL

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INSTALLATION

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“We visited a lot of castles when we were in Scotland, and this was by far our

  • favorite. The placards they've built into the

self-guided tour are very helpful to imagine how the castle must have looked when it was fully operational and intact, and they provide enough history to fascinate.” TripAdvisor CH10, Kilchurn Castle