Sport and Physical Activity Strategy 2017 2021 Update on Progress - - PowerPoint PPT Presentation

Sport and Physical Activity Strategy

Dave Stock Principle Officer – Leisure and Recreation (Operational Services)

2017 – 2021 Update on Progress

Sport England Strategy: Towards An Active Nation

Seven investment principles Seven investment principles

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Customer Focus

Underpinned by What we invest in How we decide How we think Outcomes

Social and Community Development Individual Development Mental Wellbeing Physical Wellbeing Economic Development

Tackling inactivity Volunteering Facilities Local delivery Mass market Children and young people Core market

Workforce Coaching Active Lives

Sport England: Towards an Active Nation 2016-21

Background / Process

Stage 1 Data gathering / information needs Stage 2 Information analysis / area narrative Stage 3 Draft strategy / testing priorities Stage 4 Final Strategy

Base Line Data

• Staffordshire Moorlands Locality Profile

(Staffordshire County Council / Staffordshire Observatory)

• Active People Survey 2012 to 2014 (Sport

England)

• Sport and Physical Activity Local Insight

Report (Staffordshire University, School of Psychology, Sport and Exercise, Jan 2016)

Ongoing Data to Insight

• Active People data and Segmentation
• Unmet Demand
• Leisure Centre / Membership Data
• Clubs and Coaches Data (location / membership level / split etc.)
• Health Data (JSNA)
• Young People participation data
• Facility Mapping Public / Voluntary / Private (including formal open spaces / play

areas)

• GHS Demographic data (gender/age/BME etc.)
• Economic status of the Population
• Clinical Commissioning Groups
• Core Sport / PA programme participation (local non facility programmes)
• Crime / Antisocial behaviour data
• Disability Sport Participants / Clubs
• Housing Growth

Headline demographics

Females Males

• 10.00%
• 8.00%
• 6.00%
• 4.00%
• 2.00%

0.00% 2.00% 4.00% 6.00% 8.00% 10.00% Under 1 year 1 - 4 years 5 - 9 years 10 - 14 years 15 - 19 years 20 - 24 years 25 - 29 years 30 - 34 years 35 - 39 years 40 - 44 years 45 - 49 years 50 - 54 years 55 - 59 years 60 - 64 years 65 - 69 years 70 - 74 years 75 - 79 years 80 - 84 years 85 and over Staffs Moorlands Female % Staffs Moorlands Male % England Males % England Females %

2015 Population Estimates

2% 2% 4% 6% 8% 4% 6% 8%

POPULATION DEMOGRAPHICS Staffordshire Moorlands Sport Across Staffordshire & Stoke-on-Trent (SASSOT) England AGE 0-15 16,000/16.48% 198,432/18.08% 18.9% 16-25 10,183/10.49% 139,099/12.67% 13.2% 26-34 8,120/8.35% 113,590/10.35% 12.1% 35-44 13,475/13.88% 152,641/13.91% 14.0% 45-54 14,430/14.86% 156,509/14.26% 13.7% 55-64 14,517/14.95% 141,554/12.9% 11.6% 65+ 20,381/20.99% 195,672/17.8% 16.3% GENDER Female 49,316/50.7% 533,584/50.44% 50.8% DISABILITY Not Limited 76,651/78.94% 878,349/80.03% 82.4% Limited 20,455/21.07% 219,148/19.97% 17.6% SOCIAL GRADE Social Economic Groups 1-4 39,401/48.58% 402,019/44.72% 53.5% Social Economic Groups 5-8 28,570/35.23% 348,388/38.75% 37.5%

Demographics Summary

When compared to the Sport Across Staffordshire and Stoke-on-Trent (SASSOT) area: Staffordshire Moorlands has A higher % of :

• 55 + year olds
• Those in social economic groups 1-4

And a lower % of:

• 0 – 34 year olds
• Social Economic groups 5 - 8

Staffordshire Moorlands Locality Profile 97,900

• 27% of people 16+ are “inactive” (<30min PW)
• 66% of people 16+yrs carry excess weight (43% -
• verweight / 23% - Obese)
• Too many residents have excess weight, eat

unhealthily and are inactive

• Communities facing multiple challenges; (priority

areas) Leek North, Biddulph East, Cheadle North East, Leek East, Caverswall, Cheadle South East and Churnet.

Staffordshire Moorlands Locality Profile 97,900

• Around 25% of children aged four to five in

Staffordshire Moorlands have excess weight (overweight or obese) with rates being higher than average

• Around 32% of children aged 10-11 (Year 6) have

excess weight with rates being higher than average.

• When compared to CIPFA district comparators,

for both Reception and Year 6 children, Staffordshire Moorlands had some of the highest excess weight rates

Staffordshire Moorlands Locality Profile 97,900

• The number of people on depression, diabetes,

dementia and hypertension registers in Staffordshire Moorlands is higher than the national averages.

• 21% of residents have a long term limiting illness
• r disability

Source: Sport England, APS 6/7 to 8/9

Staffordshire Moorlands– Inactive trend

Year England SASSOT Staffordshire Moorlands 2012 29.40% 31.70% 30.70% 2013 28.30% 29.90% 25.10% 2014 27.70% 30.00% 29.80%

0.00% 5.00% 10.00% 15.00% 20.00% 25.00% 30.00% 35.00% 40.00% 2012 2013 2014

England SASSOT Staffordshire Moorlands Linear (England) Linear (SASSOT) Linear (Staffordshire Moorlands)

Source: Sport England, APS 6/7 to 8/9

Staffordshire Moorlands– Inactive disability

0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00% 2012 2013 2014

SASSOT Limited SASSOT Not Limited SM Limited SM Not Limited Linear (SASSOT Limited) Linear (SASSOT Not Limited) Linear (SM Limited) Linear (SM Not Limited)

Source: Sport England, APS 6/7 to 8/9

Staffordshire Moorlands – Active gender

0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00% 70.00% 2012 2013 2014

SASSOT Female SASSOT Male SM Female SM Male Linear (SASSOT Female) Linear (SASSOT Male) Linear (SM Female) Linear (SM Male)

Source: Sport England, APS

Staffordshire Moorlands – Nearest Neighbours – Active

45.0% 47.0% 49.0% 51.0% 53.0% 55.0% 57.0% 59.0% 61.0% 63.0% 65.0% 2012 2013 2014

Staffordshire Moorlands nearest neighbours - Active trend

Hinckley and Bosworth Broadland South Staffordshire North Kesteven Staffordshire Moorlands Linear (Hinckley and Bosworth) Linear (Broadland) Linear (South Staffordshire) Linear (North Kesteven) Linear (Staffordshire Moorlands)

Latent Demand

36,000 (+16)

people in Staffordshire Moorlands would like to be more active

Leisure Centres

Centre *Average Membership Monthly Visits Brough Park Leisure Centre 1050 26500 Biddulph Valley Leisure Centre 830 23500 South Moorlands Leisure Centre 530 22500

* Sept 15 – Feb 16

Staffordshire Moorlands Summary

• Headlines:

– Proportion of adults that are inactive is decreasing – Proportion of those doing 1x30 is increasing – Proportion that is active appears stable

• Inequalities:

– Gender inequality is widening across all indicators – Disability inequality is widening – Active and inactive inequality is widening between social economic groups

Staffordshire Moorlands Summary

• Staffordshire Moorlands has tends to have

larger inequality gaps (especially within those deemed as ‘Active’) between:

– Genders – Social grade groups – Between those with and without a disability

• Against nearest neighbours, Staffordshire

Moorlands doesn’t compare favourably in terms of the proportion of the population deemed ‘Active’

Progress / Time scales

November 16

• Data

Gathering

• Stakeholder

consultations

• Gap Analysis

January 2017

• Draft

Strategic Outcomes.

• Draft

Delivery Framework March 2017

• Full Draft

Strategy

Refine Data and Consultation Testing Priorities

Questions ?