Report of Findings: Seniors in the Jewish Community Community - - PowerPoint PPT Presentation

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Report of Findings:

Seniors in the Jewish Community

Community Presentation March 12, 2014

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• Background
• Profile
• Conclusions & Implications
• Next Steps

Presentation Overview

Seniors

• Goals

– To deepen understanding of the Jewish Community so the Jewish Federation of Southern New Jersey (JFedSNJ) can respond to changing needs, set strategy for the future

• Last detailed study conducted: 1991

– Provide information to synagogues and other local Jewish organizations that will be helpful to their planning efforts

• Approach

– Market research study of tri-county area: Burlington, Camden, Gloucester counties

• Focus: attitudes, practices, needs
• Design: 15 minute survey reflecting local interests

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Background

Seniors

• Methodology

– Major promotional effort by JFedSNJ to raise community awareness, interest in participating – Multi-channel design to encourage maximum participation

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Background

 Call Center dial out using community lists, purchased sample  Personal ‘invite’ using community lists [closed link]  Direct call-in to Call Center using special JPOP # 1-855-JPOP-SNJ  Click-on special JPOP survey site myjewishpop.com [open link]

n = 109 (7%) n = 740 (51%) n = 46 (3%) n = 555 (38%)

OUTBOUND INBOUND PHONE ONLINE

TOTAL = 1,450

PHONE ONLINE OUTBOUND INBOUND

Seniors

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Burlington County [32%]

08010 (n=6) 08015 -- 08016 (n=1) 08022 (n=9) 08036 (n=7) 08046 (n=13) 08048 (n=4) 08052 (n=17) 08053 (n=137) Marlton 08054 (n=123) Mt. Laurel 08055 (n=26) 08057 (n=56) Moorestown 08060 (n=9) 08065 (n=3) 08075 (n=28) 08077 (n=34) 08088 (n=20) 08505 (n=9) 08515 -- 08518 (n=4) 08554 (n=1)

Demographics

Where do Seniors reside?

Zip codes with large Jewish populations Seniors

Profile: Demographics

2% 13% 26% 40% 14% 5%

Age (%)

18-29 yrs. 30-44 yrs. 45-59 yrs. 60-74 yrs. 75-84 yrs. 85+ yrs. 6

Burlington County

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Camden County [56%]

08002 (n=108) Cherry Hill 08003 (n=469) Cherry Hill 08004 (n=4) 08007 (n=3) 08009 (n=1) 08021 (n=10) 08026 -- 08029 (n=3) 08031 -- 08033 (n=19) Haddonfield 08034 (n=90) Cherry Hill 08035 -- 08043 (n=159) Voorhees 08083 -- 08084 -- 08091 (n=4) 08102 -- 08104 (n=6) 08105 -- 08106 -- 08107 -- 08108 (n=6) 08109 (n=2) 08110 -- Camden County zip codes servicing Gloucester County 08012

• 08081
• Demographics

Where do Seniors reside?

Zip codes with large Jewish populations Seniors

Profile: Demographics

3% 20% 32% 32% 10% 3%

Age (%)

18-29 yrs. 30-44 yrs. 45-59 yrs. 60-74 yrs. 75-84 yrs. 85+ yrs. 8

Camden County

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Demographics

Where do Seniors reside?

Zip codes with large Jewish populations

Gloucester County [12%]

08020 (n=3) 08027 (n=4) 08028 (n=17) Glassboro 08051 (n=5) 08056 (n=1) 08061 (n=1) 08062 (n=5) 08063 (n=1) 08066 (n=7) 08071 (n=1) 08080 (n=51) Sewell/Turnersville 08085 (n=13) Swedesboro 08086 (n=13) Thorofare 08090 (n=6) 08093 (n=4) 08094 (n=13) Williamstown 08096 (n=28) Woodbury/Hts. 08097 (n=1) 08312 (n=4) 08344 -- Camden County zip codes servicing Gloucester County 08012

• 08081
• Seniors

Profile: Demographics

4% 17% 27% 44% 6% 2%

Age (%)

18-29 yrs. 30-44 yrs. 45-59 yrs. 60-74 yrs. 75-84 yrs. 85+ yrs. 10

Gloucester County

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Camden County Migration Patterns:

Profile: Demographics

Seniors

14% 1% 7% 1% 17% 7% 14% 1% 33%

0% 10% 20% 30% Unspecified Lifelong address Other States Other PA Metro Philadelphia Other NJ Burlington County Gloucester County Camden County

Inflows (%)

40% 60%

Outflows (%)

Might move Not likely to move

26% 24% 50%

Not sure Out of area In Tri-County

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Burlington County Migration Patterns:

Profile: Demographics

Seniors

14% 1% 4% 2% 10% 8% 24% 1% 34%

0% 10% 20% 30% Unspecified Lifelong address Other States Other PA Metro Philadelphia Other NJ Burlington County Gloucester County Camden County

Inflows (%)

33% 67%

Outflows (%)

Might move Not likely to move

26% 28% 46%

Not sure Out of area In Tri-County

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Gloucester County Migration Patterns:

Profile: Demographics

Seniors

6% 3% 4% 1% 15% 20% 7% 16% 25%

0% 10% 20% 30% Unspecified Lifelong address Other States Other PA Metro Philadelphia Other NJ Burlington County Gloucester County Camden County

Inflows (%)

38% 62%

Outflows (%)

Might move Not likely to move

1% 37% 62%

Not sure Out of area In Tri-County

Profile: Demographics

60-74 yrs. 75-84 yrs. 85+ yrs.

6% 14% 12% 94% 86% 88%

‘Snowbird’ Experience (%)

Yes No 14

Seniors

Profile: Demographics

68% 23% 9% 72% 22% 6% 84% 13% 3%

0% 20% 40% 60% 80% 100% 60-74 yrs. 75-84 yrs. 85+ yrs.

Age (%)

Burlington Cty. Camden Cty. Gloucester Cty. 15

15% 21% 20% 17% 10% 17% 8% 6% 17% 26% 26% 17% 16% 19% 18% 21% 17% 9%

0-9 yrs. 10-19 yrs. 20-29 yrs. 30-39 yrs. 40-49 yrs. 50+ yrs. 0% 5% 10% 15% 20% 25% 30%

Length of Residence (%)

Burlington Cty. Camden Cty. Gloucester Cty.

Seniors

Profile: Demographics

5% 13% 35% 47% 14% 18% 33% 35% 27% 11% 33% 29%

0% 20% 40% 60%

HS diploma Associate degree/some college College degree Graduate degree

Education (%)

60-74 yrs. 75-84 yrs. 85+ yrs. 16

60% 29% 0% 6% 5% 43% 36% 18% 2% 1% 14% 31% 36% 10% 9% Less than $50K $50K to $100K $100K to $200K $200K to $250K $250K and over

0% 10% 20% 30% 40% 50% 60% 70%

Household Income (%)

60-74 yrs. 75-84 yrs. 85+ yrs.

Seniors

Profile: Demographics

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Seniors

Employment (%)

62% 21% 17%

Not now Full time Part time

87%

Those Not Currently Employed (%)

Other (2%) Unemployed, not looking (2%) Homemaker (4%) Disabled (3%) Unemployed and looking (2%) Retired (87%)

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Employment: by Age Segment (%)

Employment Status All Seniors Age

60-74 yrs. 75-84 yrs. 85+ yrs. Employed outside the home [net] 38 47 17 3 Employed full time 21 28 4 1 Employed part time 17 19 13 2 Not employed outside the home [net] 62 53 83 97 Retired 70 83 92 91 Homemaker 14 6 4 1 Unemployed and looking 5 4

• Disabled, unable to work

5 3 1 5 Unemployed, not looking 2 2 1 2 Other 2 2 2 1

Profile: Demographics

Seniors

Profile: Demographics

25% 64% 8% 2% 1%

0% 10% 20% 30% 40% 50% 60% 70% One Two Three Four Five or more 19

Seniors

Household Size & Structure (%)

STRUCTURE

• With children <18 yrs. 2%
• No children <18 yrs. 98%

73% 2% 10% 15%

Marital Status (%)

Married/with partner Single Divorced/separated Widowed

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Household Structure: by Age Segment (%)

Household Structure* All Seniors Age

60-74 yrs. 75-84 yrs. 85+ yrs.** Live alone 25 19 33 60 Live with other(s) 75 81 67 40 Spouse/partner 80 79 87 74 Adult child/stepchild 16 17 9 11 Parent/stepparent <1 <1

• Adult sibling

1 <1 1 12 Grandparent <1 <1

• Adult Grandchild

<1 <1 2 3 Other 3 3 1

• Profile: Demographics

Seniors

*Households in which seniors live with someone 18 years or older ** Small sample size (<50)

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Marital Status: by Age Segment (%)

Marital Status All Seniors Age

60-74 yrs. 75-84 yrs. 85+ yrs. Married/living with a partner 73 79 64 34 Inmarried 85 82 94 100 Single 2 2 1 5 Divorced/separated 10 12 6 5 Widowed 15 7 29 56

Profile: Demographics

Seniors

Profile: Jewish Practices

• Typically Conservative (41%) or Reform (34%)
• Jewish ritual observance varies

– Senior patterns often differ from those of the younger individuals – ‘Senior’ senior patterns (85+ yrs.) often differ from those of ‘younger’ seniors

• As a group, seniors typically observe…

– High (80%+): Passover Seder, Chanukah candles, Mezuzah, Yahrzeit candles – Moderate (50-80%): Fast on Yom Kippur, attend High Holiday services – Low (<35%): Sukkah, Shabbat services, Shabbat candles, Kosher at home

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Seniors

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Jewish Rituals/Activities Observed: by Age Segment (%)

TIER Jewish Rituals/ Activities Total All Seniors Age

60-74 yrs. 75-84 yrs. 85+ yrs.

HIGH Attend/hold a Passover Seder 91 89 90 89 88 Light Chanukah candles 90 85 87 82 58 Have a Mezuzah on the door to your home 85 83 83 86 82 MODERATE Light Yahrzeit/memorial candles 71 81 81 83 75 Fast on Yom Kippur 70 61 65 54 35 Attend High Holiday services 63 58 59 57 56 LOW Put up/visit a Sukkah 32 25 24 29 24 Light Sabbath candles 30 23 24 24 18 Attend Shabbat services at least monthly 27 23 23 22 30 Keep kosher inside the home 19 15 16 16 6

Profile: Jewish Practices

Seniors

Profile: Jewish Practices

• About one-third of seniors belong/pay membership

dues to area synagogues, Jewish social/political

• rganizations, and/or the Katz JCC.

– ‘Young’ seniors are significantly less likely than older seniors to belong to Jewish organizations or the JCC (~25% vs. 42%).

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Tri-County Synagogue Jewish Social/ Political Org. Katz JCC Other Synagogue Havurah

37% 33% 31% 3% 4%

Belong to/Pay Membership Dues (%)

Seniors

Profile: Jewish Practices

• Given their attitudes and experiences, it is clear that

seniors do not represent a major growth opportunity for synagogue membership

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Synagogue Membership TOTAL Age

60-74 yrs. 75-84 yrs. 85+ yrs.

I belonged to a synagogue in the past. 80 82 87 87 I plan to join a synagogue within the next several years. 15 8 5

• I never belonged to a synagogue

and do not plan to join one. 15 16 12 13

Synagogue Membership: Past Experience and Future Intention (%)

[Base: Respondents who are not current synagogue members]

Seniors

Profile: Jewish Education

• Like other adults, seniors prefer to learn with a group

– No significant differences by age segment were noted.

26 31% 13% 13% 29% 7% 11%

With a group In person, one on one Online

Adult Participation in Jewish Studies (%)

Total Seniors

Seniors

Profile: Continuity & Identity

• Being Jewish matters as much to seniors as it does to

younger respondents

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0% 20% 40% 60% 80% 100%

Being Jewish is important to me It's important future generations of my family are Jewish 66% 55% 32% 40% 1% 4% 1% 1%

Strongly agree Agree Disagree Strongly disagree

Seniors

Profile: Connectedness

• Although seniors value being part of the Jewish

community, there are barriers to feeling connected

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0% 20% 40% 60% 80% 100%

Belonging to Jewish organizations in SNJ affordable I find Jewish organizations in SNJ welcoming I feel I am part of the Jewish community where I live Jewish organizations are conveniently located to where I live 13% 25% 33% 39% 38% 53% 42% 43% 35% 16% 17% 14% 14% 6% 8% 4% Strongly agree Agree Disagree Strongly disagree

Seniors

Profile: Connectedness

• Although seniors value being part of the Jewish

community, there are barriers to feeling connected

– Cost is a concern, especially for ‘young seniors’ (60-74 yrs.)

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0% 20% 40% 60% 80% 100%

Belonging to Jewish organizations in SNJ affordable I find Jewish organizations in SNJ welcoming I feel I am part of the Jewish community where I live Jewish organizations are conveniently located to where I live 13% 25% 33% 39% 38% 53% 42% 43% 35% 16% 17% 14% 14% 6% 8% 4% Strongly agree Agree Disagree Strongly disagree

Seniors

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Physical disability Severe vision and/or hearing impairment Learning disability Autism/autism spectrum disorder Developmental disability (adult) Developmental disability (child)

14% 7% 5% 4% 4% 1% 16% 10% 3% 1% 2% <1%

Households with Members with Disabilities (% response)

Total Seniors

Households with Members with Disabilities (%)

Profile: Health & Social Services

Seniors

• Although age is typically the primary predictor of

incidence, the issues seniors are experiencing are sometimes just part of the normal aging process

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Financial Issues Experienced: by Age Segment (%)

Financial Issues All Seniors Age

60-74 yrs. 75-84 yrs. 85+ yrs.

Obtain food/housing support 3 2 6 4 Choose between paying for healthcare, food, medicine, and rent 2 3 2

• Need professional assistance finding a job/ choosing

an occupation 4 6 1

• Seniors
• Seniors do experience issues impacting their

financial security

Profile: Health & Social Services

Profile: Health & Social Services

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Issues re: sexuality Serious mental illness Dementia/ Alzheimer's Issues re: intermarriage Relationship issue/addiction Serious physical illness Caregiving for ill/elderly Depresssion/ anxiety

1% 3% 5% 4% 5% 14% 18% 18% 0% 4% 31% 11% 17% 14% 44% 11%

Issues Requiring Assistance to Cope and Their Use

• f Jewish Agencies to Do So: Seniors (%)

Required assistance Used Jewish Agency Seniors

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Profile: Health & Social Services

Aging in Place

74% 5% 21% Plan to Age at Home (%)

(Base: Those Age 75+; n=440)

Yes No Unsure

24% 6% 70%

Yes No Unsure

Believe They Have the Network in Place to Age at Home (%)

Seniors

• Seniors plan to age in place, but may not have the

supports to do so – this may present an opportunity

Profile: Federation Familiarity

• Increasing awareness of agencies that offer assistance

could expand their usage by those in need

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Aleph HC A/J JDC DJE Jewish Agency JCC JCF JCRC JFCS JFSNJ Lions Gate Sr. Housing Voice

21% 29% 40% 35% 93% 33% 57% 68% 90% 80% 61% 87% Very Limited Moderate High Limited 80% 50% 30%

Familiarity with the Jewish Federation and Its Family of Agencies: Seniors (%)

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Jewish Federation and Its Family

• f Agencies

Total Familiar (%)

AGE SEGMENT

18-29 yrs. 30-44 yrs. 45-59 yrs. 60-74 yrs. 75-84 yrs. 85+ yrs. Katz Jewish Community Center 92 77 92 93 92 93 94 Jewish Federation of Southern New Jersey 89 69 86 89 88 93 99 Jewish Community Voice 84 62 80 86 86 87 84 Lions Gate Continuing Care Retirement Community 76 77 59 75 79 85 84 Samost Jewish Family and Children’s Services 69 55 63 74 69 66 61 Jewish Senior Housing and Healthcare Services 58 26 42 59 60 63 64 Jewish Community Relations Council 48 22 33 51 55 62 63 Department of Jewish Education and Continuity 37 29 36 37 40 39 43 Jewish Community Foundation 34 31 30 39 34 32 19 Jewish Agency for Israel 28 30 19 26 35 40 22 American Jewish Joint Distribution Committee 23 8 15 22 25 38 36 Aleph Home Care 21 16 20 22 23 17 18

Familiarity with Federation and Its Agencies: by Age Segment (%)

Notable Difference (1-10 points lower than Total) 10+ points over Total At least 10 points lower than Total

Profile: Federation Familiarity

Profile: Volunteering

• Volunteering

– Many are involved in Tikkun Olam (giving back) – typically for a mix of Jewish and non-Jewish organizations.

Seniors

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42% 14% 9% 35%

Type of Organization (%)

Jewish & non-Jewish Jewish only Non-Jewish only None

Conclusions & Implications

• Within each county, Jewish seniors tend to cluster in

a relatively few locales – Marlton, Mt. Laurel, and Moorestown in Burlington County; Cherry Hill and Voorhees in Camden County; and Sewell/Turnersville in Gloucester County.

– Locate programs/facilities in these areas to leverage population density and enhance program reach.

• Even though most are not certain where they will go,

a third of seniors plan to move within 3-5 years.

– Services geared to easing such transitions may be of interest to seniors.

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Seniors

Conclusions & Implications

• All seniors are not the same. ‘Young seniors’ in

particular (i.e., those 60-74 yrs.) look very different from older seniors, especially regarding household structure, income and employment.

– Such differences suggest the need to tailor services by age segment to generate the broadest levels of interest and acceptance.

• Seniors are engaged in the community in many ways –
• bserving rituals and traditions, supporting Jewish

institutions, learning with others, volunteering, etc.

– Older seniors may benefit from programs/services focused on activities they may wish to do, but no longer feel comfortable carrying out on their

• wn (e.g., lighting Chanukah candles, visiting a Sukkah, etc.).

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Seniors

Conclusions & Implications

• Older seniors (75+ yrs.) not only value being part of

the Jewish community where they live, but feel they are part of their local Jewish community.

– Cost is an issue that needs to be addressed (especially for ‘young seniors’), but convenience and feeling welcomed are less problematic. Kudos to local Jewish organizations for achieving high marks in these areas!

• While many seniors live ‘comfortably,’ others face

challenges – disabilities, financial issues, and social/ emotional stressors. They look to Jewish agencies for eldercare assistance and dementia support.

– Increasing awareness of the array of social services offered by local Jewish agencies could help to increase use for others stressors.

• 39

Seniors

Conclusions & Implications

• Seniors hope to age in place, but substantive minority

are not sure they have the necessary support system in place to do so.

– There may be opportunities for Federation social services agencies (e.g., JFCS, Aleph Home Care, etc.) to expand their reach in order to meet community needs.

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Seniors

Conclusions & Implications

• Big Picture

– The Jewish population in the tri-County area is estimated to have grown by 15% since 1991. Although Camden County remains the mainstay, newcomers tend to head to Gloucester and Burlington counties.

• Seniors comprise a large part of the community, most likely increasing over time, with

the attendant need for services.

– The tri-County area Jewish community is supportive of more than one dozen Jewish denominations/movements. While those identifying with the Reform and Conservative movements predominate, others are seeing growth – most notably the Orthodox and those who consider themselves ‘Just Jewish.’

• The rise in those who identify as ‘Just Jewish’ may be troubling for the long term

sustainability of the community – they tend to be less involved in/supportive of Jewish community entities/organizations, care less about Jewish continuity, follow fewer Jewish rituals and practices.

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Seniors

Conclusions & Implications

• Big Picture [con’t.]

– Many feel the community is not as welcoming as it could (or should) be.

• For some, cost is an obstacle; for others distance poses a problem.
• Perhaps more troubling is the fact that people who are not married are less likely to

feel welcomed or that they belong.

– Even so, educating the children ‘Jewishly’ remains a priority for most

• parents. For most, the synagogue religious school is the model of choice,

with interest in supplementing such programs with ‘informal’ experiences (e.g., day and overnight camp, teen tours, etc.) noted.

• Lack of access prevents some from enrolling their youngest children in daycare or pre-

school programs in a Jewish setting.

• Others opt for the Jewish day school experience, and many recognize the value of this

type of institution for the community.

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Seniors

Conclusions & Implications

• Big Picture [con’t.]

– People in the community deal with a wide array of challenges including mental and physical disabilities, financial issues, and social/emotional stressors.

• Jewish organizations may be sources of support/assistance, but they are not routinely

the ‘first line of defense.’

– Each county has its own distinct profile – the goal should not be to simply replicate the success of the Camden County structure, but to tailor

• fferings to meet the unique needs of each county.

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Seniors

Conclusions & Implications

• Big Picture [con’t.]

– People in the community deal with a wide array of challenges including mental and physical disabilities, financial issues, and social/emotional stressors.

• Jewish organizations may be sources of support/assistance, but they are not routinely

the ‘first line of defense.’

– Each county has its own distinct profile – the goal should not be to simply replicate the success of the Camden County structure, but to tailor

• fferings to meet the unique needs of each county.

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The data presents a picture of a vibrant Jewish community in Southern New Jersey… where opportunities for change exist that, when properly made, will serve to strengthen and ensure community continuity for the foreseeable future.

Seniors

Next Steps

For more results, visit… www.myjewishpop.com

[Additional information will be available at the conclusion

• f all presentations at the end of March]

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Seniors