Reg egio ional nal Ne Netw twor orks: ks: Ne Netwo work rk Co Commu mmunic nicat atio ions ns Pl Plan an Presen esented ed by: : Mag aggie gie Ullman an, , Networ work k Ad Advisor, visor, As Ashev heville, le, NC maggie@saenv.com | 828.713.9488 Connecti ecting ng Peop ople. le. Fost ster ering ing Innov ovation ation.
Pre resen entatio tation n Purp rpos ose e and d Conte ntents nts Partner Networks Network Participants Representing Green Cities California Linda Giannelli Pratt GCC Managing Director This is presen esentati ation is to the Regi gion onal al Network tworks s (GCC) (Coordinator) Coord rdinati ating ng Comm mmitte tee, e, on Janua uary 8th, , 2016. . Erik Pearson Hayward, CA Shannon Parry Santa Monica, CA ALTERNATE- Susana Reyes Los Angeles, CA Great Lakes Matt Naud Ann Arbor, MI Matt Gray Cleveland, OH It’s purpose is to presen esent the best st prac acti tice ce of Heartland T.O. Bowman Oklahoma City, OK Network twork Commu mmunica cations tions Planni nning g and nd Brenda Nations Iowa City, IO devel evelopment, opment, incl cluding uding: Michigan Green Dave Norwood Dearborn, MI Communities (MGC) Sandra Diorka Delhi, MI – What the practice is and looks like Jaime Kidwell-Brix MGC Coordinator (Coordinator) – Why the practice is worthwhile New England Municipal Troy Moon Portland, ME – Who should do it and when Sustainability Network Cyndi Veit EPA- (Coordinator) (NEMSN) Kelsey O'Neil EPA- (Coordinator) – How to do it, with examples Virginia LeClair Dedham, MA Ohio, Kansas, Indiana Larry Faulkin Cincinnati, OH (OKI) Lamees Mubaslat Montgomery County, OH Prairie State Network Catherine Hurley Evanston, IL (PSN) Dan Hughes PSN Coordinator (Coordinator) Southeast Sustainability Peter Nierengarten Fayetteville, AR Directors Network Robin Cox Huntsville, AL (SSDN) Meg Williams-Jamison SSDN Coordinator Western Adaptation Tamara Lawless Flagstaff, AZ Alliance (WAA) Ashley Perl Aspen, CO 2
What t is Net etwork ork Communicatio unication n Planni ning? ng? • Network orks s are e built on the exchange hange of informatio ation. n. – Communications plans must be tailored to the specific needs of a network. – Effective networks stay ahead of their organization’s communication needs and plan for the growth of their information infrastructure. • Stron ong g comm mmunicati nication on pract actices ices not only effective ectively ly dissemi seminat nate e informati ation, on, but also build ld relatio ations nships hips and d trust betwee ween n memb mbers ers. . • Regul ular ar comm mmunicati nication on with memb mber ers s helps s to keep p them m investe sted in their ir work k with th th the netw twor ork. k. • There are e sever eral al communicati munication on method hods that can be used d by network works s to meet et their ir need eds. 3
Intern In ernal al Vs Vs. Ex . External ernal Communic ommunication ation Me Methods hods • Intern ernal al Communica nication tion is a way for networks orks to directly rectly connect ect with th individ dividua ual l members. bers. Some e exampl mples es of int nterna ernal l commu munica cation tion are meet etings ings, , telecon confere ferences, ces, direct rect e-mail, ail, etc. • External ernal Communic unicati ation n is general eral information ormation about out the state e of network. ork. Som ome e example ples s of extern ernal al commun munic ication ation are ann nnual al repor ports, ts, ne news s letter ers, s, bri riefin efings, s, case se studies, udies, etc. 4
Fa Face ce to Fa Face ce Me Meet etin ings gs Relev evan ance ce of In n Pers rson Meet eting ings s to Memb mbers ers and nd Network: twork: • F2F F meet etings ings are typica ically lly the hig ighest hest valued lued exper erie ience ce memb mbers ers get from their eir network ork • Memb mber er create ate strong ong connecti ections ns to each ch other er when en they y shar are e experi erien ences ces. . Thi his s is essen sential tial to cultivat ltivate e trus ust. • Al Allows ows members mbers to eng ngage age on a n a more e perso rsonal al level vel Pro Tips • An annual al F2F F network rk meet eting ing is a MUST ST for long g term rm sustai stainabi nability lity of a network ork • Lever verage age other er times mes your r members mbers will ll be together. gether. Is there ere an n Am American rican Planning ing As Association ociation meet eting ing in n your r regio gion? n? EX: Puls lse e your ur member mbers s on USDN. DN.org org for who o wil ill l be there re and pull ll toget ether er a break eakfas fast t mtg. g. That at extra a effort rt wil ill l weave ave members mbers toget ether her through ough shar ared ed experi erienc ences es. . 5
Co Commit mmittees tees an and d Wor orking king Gr Grou oups ps Relev evan ance ce of Work k Groups oups and nd Networ work: k: • Work Group oups s and Comm mmitte tees es are a sub b set of members mbers focus used ed on a specific ecific topic ic or proje oject ct. . • Comm mmitte tees es are typic ical ally ly ongoing oing or ad hoc, , and stand nd as a function ction of the network. ork. Work grou roups are typic ical ally ly focus used ed on proje jects cts and have e a begi eginn nning ing and end. • The e self f selecti ecting g na natur ure e of work rk grou oups ps eng ngage ages s members mbers based sed on th n their eir int nterest erest whi hich h foste ters rs value lue in n the network ork • Smal all l groups oups enabl able e members mbers to collab abora orate e whi hich ch deepens epens their eir relationsh ationships ps and evolve lves s your r network ork Pro Tips • Work group oups need d clear ar pur urpose ose of else e they y may fizzle zle out. . When n a work k grou oup gets s started, rted, hav ave e the member mbers s dete term rmine: e: purpose, rpose, goals ls, , activi ivities ties, and timeli meline ne. . • Make ke sure re they ey work rk and nd progre ogress ss of work rk grou oups ps get relayed ayed back k to the full l membershi mbership p to rema main n inc nclus lusive ve and to demon monstra strate te the value lue memb mber er get t from m enga gagin ging g at a hig igher er level el in the network ork 6
Te Teleconferenc econference e an and d Me Meet eting ing Mi Minut nutes es Relev evan ance ce of Teleconf econfer erenc ence e Commun munic icati ation n to Memb mbers ers and Network twork: • Keep peop ople le engaged aged in the network ork between tween face e to face meeti tings ngs • Allow ows s members mbers to speak ak dir irectly ectly about out a specific ecific topic ic and consi sider er differen fferent approa roach ches es Relev evan ance ce of Meet eting ng Minutes inutes to Memb mbers ers and Network: twork: • Sup upports orts inform ormation ation transpar sparen ency cy when en available ailable to all members mbers • Estab ablishes lishes a low w commit mitment ment define fined d role e for a memb mber er to eng ngage age in n the network ork throu rough Pro Tip • Sur urve vey members mbers to learn rn their ir int nteres erests ts and nd ne needs eds and nd use e that t data a to deter ermine mine telecon conferen ference ce topic ics. s. • Always ys have e an icebreaker ebreaker at the beginning eginning to ensu sure re all peop ople le on the call l talk at least st once. e. 7
E-Ma Mail il Relev evan ance ce of E-ma mail il Comm mmunica nicati tion n to Membe mbers rs and Network twork: • Can dissemi sseminate ate network ork inform ormation ation to memb mbers ers on a large ge scale le • Allow ows s members mbers to have e an unobtru btrusiv sive e yet dir irect ect connection ection with th other er network ork member mbers • Note: : there re is a disti stinc ncti tion betwee tween dir irect ect emai ails ls betw twee een n members mbers and nd a list t serve rve forma mat t emai ail; l; the former mer are effic icient ent but t may leave e new members mbers or less ss connect ected ed memb mbers ers out of the e convers ersation ation Pro Tip • LESS SS IS MOR ORE. . Always ays remem ember ber partic rticipating pating in a network ork is seco condar ndary to your ur member mbers s full l time e jobs. s. Don’t clutter inboxes or your network communications might get tuned out. • Deter ermine mine mini nima mal l pred edicta ictable le uses es for all memb mber er network ork emai ails ls and stic ick k to it. 8
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