Reap Rewards Now 25 January 2012 Speaker Profile Cliff Sperber - - PowerPoint PPT Presentation

Kids Races Invest in Your Future and Reap Rewards Now

25 January 2012

Event Director’s Best Practices Webinar Series Presents:

Call-in for audio For audio dial-in: Ireland: 1800 937 003 United Kingdom: 0844 871 9642 Conference Code: 423 657 9790

Speaker Profile

Jennifer Slomack Senior Manager, Communications Cliff Sperber Vice President, Youth & Community Services Division German Martinez Senior Manager, Youth Events & Training

New York Road Runners

Webinar Agenda

• Value of Youth Events
• Types of Youth Events
• Production Elements
• Questions and Answers

New York Road Runners (NYRR)

• Founded in 1958
• Largest community

running organisation

• 300,000 runners/year
• 65+ events
• Serves 100,000+ kids

4

Value of Youth Events: Grow Base

Typical U.S. runner:

• Avg. age is 41
• Started at age 27

In a recent survey, 60% of parents at an NYRR youth event said they brought their kids to introduce them to the sport.

Value of Youth Events: Revenue

• More participation
• More spectators
• Participant fees for

youth

• More sponsor
• pportunities

Value of Youth Events: Media

• More coverage
• pportunity
• Higher registration
• Raise awareness of

your work and

• rganisation

Value of Youth Events: Goodwill

• Raise more money
• Get more support
• Interact and work with

local officials

• Be a community-

player

Types of Youth Events

• Track Meets
• Cross Country Races
• Fun Runs and Walks

Track Meet

• Variety of events
• Great partner
• pportunities
• Developmental meets

introduce kids to running

Cross Country

• Similar set-up to adult

races

• Grow customer base
• Great partner
• pportunities

Fun Run and Walk

• Good add-on to adult race
• Fun over competition
• Kids of all abilities
• Celebrates activity
• Great partner
• pportunities
• Can include other

elements (games, themes)

Staging Youth Events: Top Mistakes

• No preparation
• No partners
• No promotion
• No fun

Event Lead and Staff Support

Roles and responsibilities

• Permits
• Outreach
• Waivers/Permission slips
• Registration
• Equipment and prizes
• Food
• Volunteers

Pick the Perfect Date

• Check school and

community calendars

• nline
• Avoid spring/winter

break

• Avoid testing days or

school closure, if appropriate

Location for Kids

• Transportation
• Parking
• Restrooms
• Food
• Music
• Handicap access

Partners

• Local running clubs
• Athletic leagues
• School district
• Community centers
• City council/community

leaders

• Venue managers
• Comp. orgs/business

Media Outreach

• Plan for pre-event,

event-day and post event coverage

• Send a good photo

immediately after the event

• Expand outreach to

more beats

Youth Safety

• Supervision

 No. of adults to kids  Staff  Volunteers

• Background check

 Criminal Records Bureau

(England and Wales)

Youth Safety

• Course marshals
• Sweepers
• Race buddies
• Insurance

Youth Safety: Emergency Plan

• Injury
• Crying child
• Lost child
• Lost parent
• Event cancellation
• Emergency contact

cards

Youth Safety: Parents

• Run together
• Special needs
• Supervision
• Meet up spot

Make it Fun!

• Group warm-up or

cool down

• Music
• Activity Stations
• Theme
• Announcer
• Staff instructions

Running is Winning!

• Multiple heats
• Age groups
• Time awards
• Distance awards
• Podium
• Announcer

Events to Run

• Guides for 5 events
• Planning timelines
• Sample layouts
• Checklists
• Registration tips
• Sample forms/waivers
• Sample press releases
• And more!

Website

www.nyrr.org/eventstorun www.nyrr.org/arunningstart

Questions & Answers?

Speaker Name: Jennifer Slomack E-mail: jslomack@nyrr.org Tel: 001 646-758-9688 Twitter: @nyrr Active Network E-mail: Marketing.Global@ActiveNetwork.com Tel: +44 (0)207 313 5701 Twitter: @active_uk LinkedIn Group: Sports Events Organisers Forum

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Contact Ana Jesus on the email below: marketing.global@activenetwork.com Special Thanks to