Event Director’s Best Practices Webinar Series Presents: Call-in for audio For audio dial-in: Ireland: 1800 937 003 United Kingdom: 0844 871 9642 Conference Code: 423 657 9790 Kids Races Invest in Your Future and Reap Rewards Now 25 January 2012
Speaker Profile Cliff Sperber German Martinez Jennifer Slomack Vice President, Senior Manager, Senior Manager, Youth & Community Youth Events & Training Communications Services Division New York Road Runners
Webinar Agenda Value of Youth Events Types of Youth Events Production Elements Questions and Answers
New York Road Runners (NYRR) • Founded in 1958 • Largest community running organisation • 300,000 runners/year • 65+ events • Serves 100,000+ kids 4
Value of Youth Events: Grow Base Typical U.S. runner: • Avg. age is 41 • Started at age 27 In a recent survey, 60% of parents at an NYRR youth event said they brought their kids to introduce them to the sport.
Value of Youth Events: Revenue • More participation • More spectators • Participant fees for youth • More sponsor opportunities
Value of Youth Events: Media • More coverage opportunity • Higher registration • Raise awareness of your work and organisation
Value of Youth Events: Goodwill • Raise more money • Get more support • Interact and work with local officials • Be a community- player
Types of Youth Events • Track Meets • Cross Country Races • Fun Runs and Walks
Track Meet • Variety of events • Great partner opportunities • Developmental meets introduce kids to running
Cross Country • Similar set-up to adult races • Grow customer base • Great partner opportunities
Fun Run and Walk • Good add-on to adult race • Fun over competition • Kids of all abilities • Celebrates activity • Great partner opportunities • Can include other elements (games, themes)
Staging Youth Events: Top Mistakes • No preparation • No partners • No promotion • No fun
Event Lead and Staff Support Roles and responsibilities • Permits • Outreach • Waivers/Permission slips • Registration • Equipment and prizes • Food • Volunteers
Pick the Perfect Date • Check school and community calendars online • Avoid spring/winter break • Avoid testing days or school closure, if appropriate
Location for Kids • Transportation • Parking • Restrooms • Food • Music • Handicap access
Partners • Local running clubs • Athletic leagues • School district • Community centers • City council/community leaders • Venue managers • Comp. orgs/business
Media Outreach • Plan for pre-event, event-day and post event coverage • Send a good photo immediately after the event • Expand outreach to more beats
Youth Safety • Supervision No. of adults to kids Staff Volunteers • Background check Criminal Records Bureau (England and Wales)
Youth Safety • Course marshals • Sweepers • Race buddies • Insurance
Youth Safety: Emergency Plan • Injury • Crying child • Lost child • Lost parent • Event cancellation • Emergency contact cards
Youth Safety: Parents • Run together • Special needs • Supervision • Meet up spot
Make it Fun! • Group warm-up or cool down • Music • Activity Stations • Theme • Announcer • Staff instructions
Running is Winning! • Multiple heats • Age groups • Time awards • Distance awards • Podium • Announcer
Events to Run • Guides for 5 events • Planning timelines • Sample layouts • Checklists • Registration tips • Sample forms/waivers • Sample press releases • And more!
Website www.nyrr.org/eventstorun www.nyrr.org/arunningstart
Questions & Answers? Speaker Name: Jennifer Slomack E-mail : jslomack@nyrr.org Tel: 001 646-758-9688 Twitter: @nyrr Active Network E-mail: Marketing.Global@ActiveNetwork.com Tel: +44 (0)207 313 5701 Twitter: @active_uk LinkedIn Group: Sports Events Organisers Forum
Thank you for attending! Would you like to be a speaker at a future Active Network webinar? Contact Ana Jesus on the email below : marketing.global@activenetwork.com Special Thanks to
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