Real Estate Wholesaling Automation 4.0 So You Never Have to Deal - - PowerPoint PPT Presentation

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Real Estate Wholesaling Automation 4.0 So You Never Have to Deal - - PowerPoint PPT Presentation

Mar 06, 2024 186 likes •1.73k views

Real Estate Wholesaling Automation 4.0 So You Never Have to Deal with it Again Tracy Caywood How to Transform Yourself from an Employee to a TRUE Business Owner Event Schedule 10 Minute Break 10:30 am Lunch 12:00 pm - 1:00 pm 10 Minute

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So You Never Have to Deal with it Again

Tracy Caywood

Real Estate Wholesaling Automation 4.0

How to Transform Yourself from an Employee to a TRUE Business Owner

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Event Schedule

10 Minute Break 10:30 am Lunch 12:00 pm - 1:00 pm 10 Minute Break 3:30 pm End 5:00 ISH

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Questions and Answers

Write down questions and if they don’t get answered during the segment, then enter them in the chat box, post in the Lounge or email rewa@propertymob.com.

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Chat Box

Mallory is monitoring Chat Box, so you can post questions in there

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Let’s Get It On!

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5 hour work week > 120 hour work week

Do You Agree?

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1998

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18-20 hours per day trying to learn this business

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1998

Wholesaled My First House!

My First Wholesale Deal Ever! (1998)

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Wholesaled for 8 Years Before I got Tired

  • f Doing All of the Minutia Myself
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2006

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Started “Complaining” and dreading the tasks

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Looking for something new and exciting without giving up the wholesaling business

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Got Bored with that real quick - hadn’t discovered the wonderful world of automation yet

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2010

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S O L D

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Wholesaled Houses for 15 Years Before I Decided to do something About it

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2013

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Hired my First Virtual Assistant

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I’m here today to help you minimize the amount of time that you spend “dreading” doing thing that you don’t like

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Average 4 - 5 Wholesale Deals Per Month 2 Markets (Jacksonville and Nashville) Average Profit of $16,233 per Deal

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900+ Closed Wholesale Deals

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1 Hour Per Day (IF THAT) Mon - Fri

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Typical Real Estate Investor Works More Hours than a 40 Hour Per Week Employee

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When you decide to do real estate, you actually just become an Employee of Yourself

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SLIDE 28 Check Emails Answer Phones Pre-Screen Sellers Budget and Marketing Calendar Send Postcards and Letters Put out Bandit Signs Pull Comps Due Diligence on Properties Keep Track of Expenses Look at Houses Take Pictures Upload Pictures Shoot Videos Edit and Upload Videos Negotiate Deals with Sellers Follow Up with Sellers Write Seller Contracts Send Signature Requests Order Title Work Manage Google Ads Live Chat on Website

Data Mining and List Building Deal with Title Issues Update your Website Drive Traffic to Website Social Media Management Create Marketing Flyers Write Marketing Ads Post Marketing Ads Take Calls From Buyers Build Buyers List Email Broadcasts to Buyers Text Messages to Buyers Install Lockboxes Write Buyer Contracts Collect Earnest Money Schedule Closings Request HUD’s make Sure Everyone Closes Collect Testimonials

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Real Estate Business is 7 Days Per Week With no “set” hours or Holidays

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TODAY: You’re Going to Learn How to Automate YOUR Business

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SLIDE 31 Check Emails Answer Phones Pre-Screen Sellers Budget and Marketing Calendar Send Postcards and Letters Put out Bandit Signs Pull Comps Due Diligence on Properties Keep Track of Expenses Look at Houses Take Pictures Upload Pictures Shoot Videos Edit and Upload Videos Negotiate Deals with Sellers Follow Up with Sellers Write Seller Contracts Send Signature Requests Order Title Work Manage Google Ads Live Chat on Website

Data Mining and List Building Deal with Title Issues Update your Website Drive Traffic to Website Social Media Management Create Marketing Flyers Write Marketing Ads Post Marketing Ads Negotiate with Buyers Build Buyers List Email Broadcasts to Buyers Text Messages to Buyers Install Lockboxes Write Buyer Contracts Collect Earnest Money Schedule Closings Request HUD’s Make Sure Everyone Closes Collect Testimonials

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Automation = Freedom So What Will Your Job Be?

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Tasks for Investor with Automated Business

Team Meetings Micromanagement (Sideline Coaching) *POSSIBLY Acquisitions

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The ONE Thing

Success is built sequentially. Do One thing at a time, [The same way you would eat an elephant ]

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How Will You Automate your Business?

Start with one thing, and then add on until you’re business is completely automated.

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Things You’ll Need to Get Over

Scarcity Mentality Fear Control Freak Issues

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Noone Can Do it As GOOD as you, but they Can Do it GOOD ENOUGH

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“The Key” Real Estate Automation Training

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You don’t have to spend 15 years trying to figure it out yourself

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Everything You See Today Will Require These Essential Elements

  • 1. Virtual Assistant
  • 2. CRM
  • 3. Acquisition Manager*
  • 4. Sales Manager
  • 5. Property Inspector (optional)
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Where Do You Begin?

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Generating Seller Leads on Auto Pilot

Keep the Seller Lead Machine Running Around the Clock!

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Have you ever felt like you were running up the escalator?

Marketing

THIS IS YOU

Closed Deal $

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Marketing Campaign Automation

STEP #1: Determine Your Sustainable Marketing Budget

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Marketing Budget

How Much Is Enough?

5% - You Don’t Take Your Business Seriously 10% - You’re TRYING to take your Business Seriously 15% - You’re Starting to Take your Business Seriously 20% + - Congratulations!

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Marketing Campaign Automation

STEP #2: Decide Who To Mail To

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Marketing Campaign Automation

Choose AT LEAST 3 Targeted [CORE] Lists

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Marketing Campaign Automation

Probates Quit Claim Deeds Vacant Houses Code Violations Delinquent Taxes

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Marketing Campaign Automation

ListSource REBO Gateway Listability Click2Mail Successor Data FloridaPublicNotices.com ForeclosuresDaily.com

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Marketing Campaign Automation

STEP #3: Prepare Marketing Calendar

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Marketing Calendar

Review Campaigns First to Make Decisions

  • n How to Proceed into Next Month*

Virtual Assistant Prepares your Calendar Once Per Month during your Marketing Meeting Allocate Your Entire Budget in the calendar

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Marketing Calendar *

Things to Look at When Analyzing Campaign Performance: Response Rate (.5 - 1%) ROI (Profit/Closings) (5-10) Quality of Existing Leads Follow Up Status

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Marketing Calendar

Give MOST Campaigns At Least 90 Days before making any final decisions

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Marketing Calendar

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Marketing Calendar

VA Executes Marketing Campaigns Every Week As Part of their Regular Task List

COMPLETE TRAINING ON HOW TO USE MARKETING CALENDAR IS IN “THE KEY”

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Direct Mail Automation

V.A. Checks Marketing Calendar Weekly

  • Pulls Lists
  • Cleans Up lists
  • Uploads Lists
  • Orders Marketing
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Mailing List Management *

Store Mailing Lists in the Cloud Searchable Easy to Clean Up Maintenance

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Mailing List Management *

Dankest Mailing List Spreadsheet

COMPLETE TRAINING ON HOW TO USE THE DANKEST MAILING LIST SPREADSHEET IS IN “THE KEY”

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Direct Mail Automation

V.A. Updates CRM with Details of Campaign including Expenses

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Marketing Campaign Automation

Let the Leads Roll In

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YOUR SELLER WEBSITE

Live Chat on Website

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LIVE CHAT FEATURE

Live Chat (Zopim) on Website

Live Chat Website

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Live Chat on Website Recommendation: Facebook Messenger via ManyChat

CHATBOT FTW

COMPLETE TRAINING ON HOW TO INSTALL MANYCHAT IS IN “THE KEY”

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ManyChat

http://m.me/ THENAMEOFYOURFACE BOOKPAGE

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Let the Cream Rise to the TOP

STOP talking to NON-Motivated Sellers!!

Pre-Screening Sellers

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Answering Calls Yourself

Google Voice (Voicemail) with Call Backs Cheap and Unprofessional Answering Service

WORST CHOICE
 EVER SECOND WORST CHOICE
 THIRD WORST CHOICE


Who Answers Your Sellers Calls?

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PatLive

COMPLETE TRAINING ON HOW TO SETUP PATLIVE ACCOUNT AND PORT GOOGLE NUMBERS IS IN “THE KEY”

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Rinse and Repeat Every Month

Assign Tasks Automatically!!

Dedicated for for PatLive

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Rinse and Repeat Every Month

Assign Tasks Automatically!!

Acquisition Manager Reviews ALL Seller Leads *

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COMPLETE TRAINING ON HOW TO CREATE SELLER LEAD INPUT FORM FOR YOUR WEBSITE IS IN “THE KEY”

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Not Every Seller is a Deal

Sellers Must NEED to sell not just WANT to sell

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Pre-Screening in 5 Seconds Or Less

Scoring Rules

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Pre-Screening in 10 Seconds Or Less

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Not Every Seller is a Deal

Learn How to Pre-Screen Like a Pro and Save Yourself ALOT of Time and Hassle

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Rules of the “Go”

  • FREE AND CLEAR
  • LOCAL SELLER
  • SCORE IS 15 OR HIGHER
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Property Inspections

Make Appointments to See The House AS SOON AS POSSIBLE * * * * *Don’t Be THAT GUY * * * *

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Going to see the seller in person has caused a 50% increase in conversions

  • n our team in the last 24 months
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Property Inspections

Option 1: Acquisition Manager Option 2: Property Inspector

Who Does The Property Inspection?

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Property Inspections

Outsourcing Property Inspections

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Property Inspections

Property Inspector Requirements:

Dependable Transportation Smart Phone Half of a Brain

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Property Inspections

COMPLETE TRAINING ON HOW TO HIRE AND TRAIN PROPERTY INSPECTORS IS IN “THE KEY”

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Property Inspections

Credibility Kit Emailed to Seller along with Email Confirmation of Date/Time

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Property Inspections

Inspector Always Confirms 1 Hour Before Appointment

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Property Inspections

*Rehab Estimator Form

UNLIMITED ACCESS TO THE REHAB ESTIMATOR TOOL IS INCLUDED WITH “THE KEY” and also “MOB MEMBERSHIP”

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Property Inspections

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*Property Inspections

Photos are Stored in Flickr and Shared with Team

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Electronic Payments via PopMoney *

VA Sends money to their email address or Text it to them via PopMoney!

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Electronic Payments via PopMoney *

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Property Inspections

Prior to Inspection: Determine High Comps and 
 Low Comps

*Use Simple Spreadsheet if Needed

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Property Inspections

Once Inspection Has Been Completed: Enter ARV and Repairs [Everything Else is Magic]

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Construct and Present Offers

Making Offers Makes You Money

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Acquisition Managers

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Acquisition Managers

When Should You Hire One? How Much Should You Pay Them? Who Are The Best Candidates?

TRAINING ON HIRING AN ACQUISITION MANAGER IS INCLUDED IN “THE KEY”

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Construct and Present Offers

Acquisition Manager Makes Offer and Updates CRM with Offers/Counter offers

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*Negotiating on Auto Pilot

The Ackerman Method

  • First Offer: 65%of Max [Anchor Offer]
  • Second Offer: 85% of Max
  • Third Offer: 95% of Max
  • Final Offer: MAX OFFER

Offer Delivery Built into Godfather CRM

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Negotiating

Resource Never Split The Difference [Chris Voss]

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Negotiating

Negotiating Ping Pong Your Offer Seller Counters You Counter Seller Counters Agree

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Negotiating

Time is NOT on your side

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Negotiating

Deadlines in Your Offers a.k.a. “The Boogeyman’

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Negotiating

NOTATE EVERYTHING!!!!!!!

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Follow Up

Every Transaction I Closed For The First 3 to 4 months of every year came from Last Year’s FOLLOW UPS!

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Follow Up on a Seller Lead*

Make Contact with Every Seller At Least 6 Times

  • Phone Calls
  • Emails
  • Text Messages
  • Direct Mail
  • Internet

Follow Up Until they Sell the House or Die

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Email Follow Up

Sellers will Resurface when THEY Are Ready to sell (YOU CAN FORGET ABOUT THEM)

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Resource

Zoho Campaigns Connects with Godfather CRM and AUTO SYNCS

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Email Follow Up: Zoho Campaigns *

Included with Zoho One

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Email Follow Up: Zoho Campaigns

Create Email Follow Up Series for:

  • Follow Made Offer
  • Follow Up No Offer
  • Older than 6 months
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Email Follow Up: Zoho Campaigns

TRAINING ON USING ZOHO CAMPAIGNS FOR FOLLOW UPS IS INCLUDED WITH “THE KEY”

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Text Message Follow Ups

Create a Follow Up Text Message using ZAPIER

TRAINING ON HOW TO SET UP TEXT MESSAGE FOLLOW UPS IS INCLUDED WITH “THE KEY”

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Contract Follow Ups

Send a Written offer in the Mail Automagically using Godfather CRM and Zapier

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Facebook Retargeting

Upload Email List of Seller Follow Ups and Follow Up with them On Facebook

TRAINING ON HOW TO EXPORT DATABASE AND RETARGET USING FACEBOOK IS INCLUDED WITH “THE KEY”

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Personal Phone Call Follow Ups

Make sure a REAL person follows up!

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Closing

Signatures Seal The Deal

He Who Has the Inventory Has the Gold

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Preparing the Contract

Review Contract Merge

TRAINING ON HOW TO CREATE AND MERGE CONTRACTS USING ZOHO SIGN IS INCLUDED WITH “THE KEY”

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Preparing the Contract

Out of Town Seller: Zoho Sign (Included with Zoho One) Local Seller: IN PERSON

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Lead Conversion

  • 1. Seller Gets Email Notification closing

coordinator info

  • 2. Tasks are automatically created.
  • 3. Email notification sent to everyone on the

team

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THE SECOND HALF OF THE GAME [and also the EASY part]

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Automate the SELLING Process Sell Houses on Auto Pilot

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Marketing to Buyers

If you already have some buyers on your list, Send them a Text Message! 100% Open Rates

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Marketing to Buyers

Also Send Emails! [Zoho Campaigns]

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Generating Qualified Buyer Leads

15 Point Marketing Checklist

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Generating Qualified Buyer Leads

Sales Manager Adds All Buyers To CRM AFTER They’ve been Pre-Screened [We’ll get to that next]

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Buyer Database

  • Automatically Feeds to Zoho Campaigns
  • Tasks for VA to add to Text Service
  • Keep Records of Offers and Purchases!
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Buyers through the MLS

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Pre-Screening Buyers

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Pre-Screening Buyers

$3,000 MINIMUM Non Refundable EMD Closing in 10 days MAX Closing at our Title Company No Inspection Contingencies - NO EXCEPTIONS

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*Buyers Database

Keep Buyers Database in Godfather CRM Do a “Clean Sweep” After 12 Months if they haven’t bought a house It’s not the Size of the list, It’s the Motion in the Ocean

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Marketing to Buyers

Text Magic

TRAINING ON HOW TO SET UP SET UP AND USE TEXT MAGIC TO SELL HOUSES IS INCLUDED WITH “THE KEY”

100% Open Rate 30% + Response Rate

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Showing Requests

Showing Request Demo

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Negotiating with Buyers

Assistant Enter Offers into the CRM

  • Keeps Track of Active Buyers
  • Keeps Track of Offers on Properties
  • Keeps track of Negotiations
  • Streamlines the Process
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*Highest and Best Workflow

Push of a Button Multiple Offer Notice *Requires Zoho FORMS

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Negotiating with Buyers

Review/Prepare Buyer Contract Assignor/Assignee

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Negotiating with Buyers

Contract Demo

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Closing Deals with Buyers

The Bacon

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Closing Deals with Buyers *

Virtual Assistant: Processes Back End Contract Requests HUD Coordinates Closing with Buyer/Seller Sends Testimonial Request

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Post Closing

All Files are Uploaded into CRM Closing Information is Updated

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Monthly Business Analytics

  • Review Performance for Previous

Month Using Spreadsheet

  • Make Sure all Team Members are

Performing

  • Set GOALS (Small and Large Goals)
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Core Values

Never Let Your Team Down Make Decisions and Own The Results Pursue Growth and Learning Every Day Document and Share Your Knowledge Nurture a Positive, Supportive and Collaborative Team Environment Celebrate the Wins!

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How Much is Your Time Worth?

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Cost of Automation

Do You Want to Work In your Business or ON Your Business?

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Special Offer for REWA 4.0

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Special Offer for REWA 4.0

IMPLEMENTATION of everything you saw today!

  • Pre-Trained Virtual Assistant
  • Godfather CRM
  • Interactive Training Website
  • You and Your VA Train Together to Build Your Business
  • Easy to Follow Training Videos
  • Step by Step Action Plan with Tasks and Assignments
  • Work at Your Own Pace
  • Access to [ The Key ] Facebook Page
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SQUASH the Learning Curve

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Cut Your Workweek down to 5 Hours

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Bite Sized Elephant

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This has already been tested and perfected! You just GO with it

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I’ve made all of the mistakes for you

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Special Offer for REWA

Sells for $2497

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Special Offer for REWA

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Special Offer for REWA

$1497!

Only Available for Attendees of REWA Using the Special Link

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Special Offer for REWA

FREE BONUS #1:

GODFATHER CRM

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Special Offer for REWA

FREE BONUS #2:

Pre- Trained Virtual Assistant $7.95 per hour No Minimums

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Special Offer for REWA

RISK FREE

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Special Offer for REWA

Enroll RIGHT NOW in The Key and Start Automating Your Real Estate Business