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Rai Oliveira What sort of Brazil will we see in 2014 and 2016? The - - PowerPoint PPT Presentation
Rai Oliveira What sort of Brazil will we see in 2014 and 2016? The - - PowerPoint PPT Presentation
Rai Oliveira What sort of Brazil will we see in 2014 and 2016? The worlds 7th greatest economy or one the most inequitable countries on the planet? Corruption vs Rise in income of the new middle class The best hospitals in Latin
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The world’s 7th greatest economy or one the most inequitable countries on the planet?
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Corruption vs Rise in income of the new
middle class
The best hospitals in Latin America vs Shame
- f inadequate public health care
Racial integration vs class prejudice Sporting vocation vs football and a few other
elite sports
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Even we Brazilians are largely unaware of the way we’ll host events. There’s no doubt that we have the capability of hosting a well-organized, high-tech and ecologically responsible event, but it could also be
- ne that exposes the limitations of our infrastructure
and just gambles on our festive spirit.
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Lagging behind in several aspects Lack of adequate debate Lack of a wider participation in the
decision-making process
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Setting a benchmark Establishing a goal An opportunity to raise Brazil to a new
level a m a more re mat ature re society ciety on the e way ay to eliminating minating its contrad ntradictio ictions ns
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Brazil is still in the splendor of its democratic
youth
3 decades after regaining democracy after 25
years of dictatorship
Social movements and organizations are
beginning to build the base of a new Brazilian society
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Chronological references Set the pace and standard for new conquests High expectations with great sense of pride.
Provoking acceleration in this whole ‘wave’ of social al mobilizat izatio ion n and thirst rst for conqu ques est.
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Independent of the cause:
Education Sport Health Anti-corruption
Establish goals and initiate concrete actions:
Brazil azil of
- f the
the fu futu ture
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‘Instit
stituto uto Ethos’ (Ethos Institute)
- resources via the World Bank to accompany developments
and ensure transparency.
‘Ci
Cidades ades Suste tentá ntávei eis’ (Sustainable Cities)
- made movements to guarantee social participation in public
sector management.
‘To
Todos
- s pel
ela Ed Educaça caçao’ (All For Education)
- a great mobilization for improvements in Education
‘Atlet
etas as pel ela Ci Cidadani adania’ (Athletes for Citizenship)
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Romantic vision compared to the economic and political interests of the small groups
Private interests above the public
benefit
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Whic ich are re the opport rtun unitie ities s that I see e fo for t r the e fu future re
- f Spo
f Sport rt in in Bra razil il? ?
Sp Sport rt fo for al r all! l!
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Potential and vocation for sporting Not represented in our everyday reality. Investment in sport will be directed towards
high-performance and high-profit sport: followi wing ng the poor vi vision n and d blink nker ered ed focus us
- n short
- rt-ter
term m rew ewards. ards.
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Sport contains people taking part in
movements for change.
Mainly the athletes who are already engaged
in the field of social action
‘Gol de Letra’,
- based in poor neighbourhoods,
- Almost 13 years
- Atletas pela Cidadania’
- a pioneering initiative.
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A non-profit organization made up of both
athletes and former athletes
Inform & Create awareness Mobilize society Promotion of citizenship and social development
through the activities of well-known Brazilian athletes.
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Our strategy is one of advocacy, a 'lobbying'
for the public good.
A non-party political action with strategies
specifically designed to amplify their power for transformation through action at grass- roots level.
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Wide range of athletes and former athletes All types of sporting backgrounds Different generations Uniting for the first time in order to defend
their country and social policies.
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Our goals ls are:
To use our experience to promote the importance of ‘Sport for development’.
To put together a proposition for a national sports policy that enables the participation of each and every citizen.
- To double the physical activity rate in the 12 host cities of the world Cup
by 2014 and in whole Brazil by 2022
- To guarantee that 80% of public schools have high quality sporting
programs by 2016 and.. 100% by 2022.
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Current rent Situat atio ion
16% of the adult population get enough physical exercise in Brazil 21% don't have a physical education teacher 18% of the public elementary school have sports facilities
- Minas Gerais 98%
- Piaui 31%
- Maranhao 3%
- Sao Paulo 54%
Video
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BRING CHANGE TO THE HEART OF SPORT
TH THANK NK YOU U
I HO HOPE PE THA HAT THE HE SPO PORT RT WI WILL L CHA HANGE GE THE HE HE HEART OF MY COUNTRY! RY!
Rai Oliveira
October 2011