Q2 Results, July 19, 2010 Hans Stråberg, President and CEO Jonas Samuelson, CFO Peter Nyquist, IR
Q2 Highlights EBIT (SEKm) Margin (%) � Net sales increased by 3% in 2500 10 comparable currencies 8 � Solid recovery in the US on 2000 5,4 6 the back of the rebate 1500 3,7 program 4 � Southern Europe volatile 2 1000 � EBIT SEK 1,477m, excluding 0 items affecting comparability 500 -2 � Volume growth 0 -4 � Positive mix 2009 2010 � Raw-material headwind (SEKm) Q2 2010 Q2 2009 � Increased marketing spend Sales 27,311 27,482 EBIT 1,477 1,027 Margin 5.4% 3.7% 2
Operating cash flow Q2, 2010 � Solid cash flow 4000 3500 � Positive earnings 3000 contribution 2500 � Seasonal build-up of 2000 inventories 1500 � Higher level of investments 1000 500 compared to last year 0 -500 -1000 -1500 Operations (excl. Change in assets Investments Operating cash assets and liab.) and liabilities flow Q2, 2009 Q2, 2010 3
Raw-material costs 2010 Other 18% Aluminum 4% Copper 7% 2010 ~ SEK 1 Billion in increase � Negative impact of Plastics 23% 2009 SEK 300m y-o-y in Q2 SEK � Raw-material y-o-y headwind 19 billion expected to increase to SEK 500m in Q3 Steel 48% 4
Consumer Durables Europe EBIT (SEKm) Margin (%) � Lower sales 1200 10 � Decline in private label sales 8 � Price pressure 800 � Strong EBIT improvement 6 5,4 � Strong mix – increased sales 4 within built-in segment 2,9 400 � Cost savings – Previous cost 2 measures 0 0 � Increased marketing spend 2009 2010 � Strong results for floor-care (SEKm) Q2 2010 Q2 2009 Sales 9,349 10,452 products – mix improvement EBIT 504 300 Margin 5.4% 2.9% 5
The European market continued to be unchanged in Q2 Quarterly comparison, year over year 10% 5% 0% -5% -10% -15% 2010 2006 2007 2008 2009 Q1 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q2 4% 1% 1% 5% 1% 1% -1% -5% -4% -4% -5% -8% -9% -9% -4% -2% 1% 0% West. Europe 4% -15% -31% -30% -26% -17% -7% 5% 1% East. Europe 1% 9% 6% 7% 14% 5% 5% 10% 6% 6
Consumer Durables North America EBIT (SEKm) Margin (%) � Solid market growth led to higher 800 8 volumes � Exited unprofitable volumes 600 6 5,1 � Increased sales under own brands 4,6 � Improved earnings in comparable 400 4 currencies 200 2 � Improved mix � Increased sales of air-conditioners 0 0 � Extra consolidation and transition costs -200 -2 2010 2009 � Higher raw-material costs (SEKm) Q2 2010 Q2 2009 � Lower sales and operating income for Sales 10,027 9,848 floor-care products EBIT 458 498 Margin 4.6% 5.1% 7
Strong growth in US in the second quarter Quarterly comparison, year-over-year 15% 10% 5% 0% -5% -10% -15% -20% Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 2006 2007 2009 2010 2008 8
Consumer Durables Latin America EBIT (mSEK) Margin (%) � Slowdown of market 400 10,0 growth in Brazil � Expired tax incentives 300 7,5 6,1 � Rest of Latin America 200 5,0 showed strong growth 4,3 � Improved operating 100 2,5 income � Higher volumes 0 0,0 � Improved effiency 2010 2009 � Positive currency impact (SEKm) Q2 2010 Q2 2009 Sales 3,905 3,326 EBIT 237 142 Margin 6.1% 4.3% 9
Consumer Durables Asia/Pacific EBIT (SEKm) Margin (%) � Australia: Improved EBIT 250 12,0 10,1 despite market decline 10,0 200 � Improved product mix 8,0 � Positive currency impact 150 � Improved efficiency 6,0 � Southeast Asia and China 100 4,0 3,0 � Market-share gain 50 2,0 � Positive impact of cost-cutting measures 0 0,0 2009 2010 (SEKm) Q2 2010 Q2 2009 Sales 2,298 2,004 EBIT 231 61 Margin 10.1% 3.0% 10
Professional Products EBIT (SEKm) Margin (%) � Stabilization of market 300 15,0 demand 12,0 250 � Improved operating income 12,0 200 � Food service 8,9 9,0 � Improved product mix 150 6,0 � Higher production efficiency 100 � Lower costs for raw 3,0 50 materials 0 0,0 � Laundry products 2009 2010 � Improved cost efficiency (SEKm) Q2 2010 Q2 2009 � Improved mix Sales 1,730 1,850 EBIT 207 165 Margin 12.0% 8.9% 11
Third quarter Top line development � Product mix; continues to have a positive impact � Market volumes; flat year-over-year � Price development; defend current levels Cost development � Cost savings; positive impact from restructuring program � Raw material prices; peak in Q3, y-o-y negative effect of SEK 500m � Increase marketing and brand spend Take into account � With more replacement business there is less seasonal variations between quarters � The appliance industry is experience a shortage of components which is expected to continuo into the second half of 2010 12
Full year 2010 “…….. I still think 2010 could be the year we approach our goal of an operating margin of 6% with continued improved capital efficiency.” 13
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Factors affecting forward- looking statements Factors affecting forward-looking statements This presentation contains “forward-looking” statements within the meaning of the US Private Securities Litigation Reform Act of 1995. Such statements include, among others, the financial goals and targets of Electrolux for future periods and future business and financial plans. These statements are based on current expectations and are subject to risks and uncertainties that could cause actual results to differ materially due to a variety of factors. These factors include, but may not be limited to the following: consumer demand and market conditions in the geographical areas and industries in which Electrolux operates, effects of currency fluctuations, competitive pressures to reduce prices, significant loss of business from major retailers, the success in developing new products and marketing initiatives, developments in product liability litigation, progress in achieving operational and capital efficiency goals, the success in identifying growth opportunities and acquisition candidates and the integration of these opportunities with existing businesses, progress in achieving structural and supply-chain reorganization goals. 15
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