Professional Trade Fair Participation Course (35 hours Course) This - - PDF document

Professional Trade Fair Participation Course (35 hours Course)

This course is designed to provide practical guidance, knowledge and skills on how to become a professional exhibitor in domestic and international trade fairs.

Who should attend?

Professionals seeking an understanding of the trade fair industry for an optimum application to increase profit in future trade fairs participation

Objective

To raise the knowledge about the different types of trade fairs, how to select the most appropriate one for their needs. In addition, participants will learn how to improve the promotion of their products/services effectively while maximizing the profit through their participation in trade fairs

Learning Outcomes

By the end of this course, participants will be able to:

 Illustrate the concept of trade fairs  Demonstrate marketing measurement tools  Select the appropriate trade fair  Prepare budget for trade fair participation  Organize a stand  Elaborate stand promotion  Manage stand personnel  Organize stand operation  Monitor competition  Conduct a close out  Develop post trade fair report

Course Pre-requisites:

 Bachelor degree  Computer literacy  Basic marketing knowledge  Good knowledge of English language

Instructional Methods:

To ensure high quality learning environment through the use of interactive learning between the instructor and the participants, group work communication, class discussion and activities, classes are scheduled in smart classrooms or educational labs.

Time

 Saturdays from 10:00 till 13:30 (including 30 minutes break)  Mondays from 18:30 till 22:00 (including 30 minutes break)

Schedule

 Saturday the 23rd of February 2019  Monday the 25th of February 2019  Saturday the 2nd of March 2019  Monday the 4th of March 2019  Saturday the 9th of March 2019  Monday the 11th of March 2019  Saturday the 16th of March 2019  Monday the 18th of March 2019  Saturday the 23rd of March 2019  Monday the 25th of March 2019

Your Investment:

Special offer for the launching

• f the course:

 For CCI-Egypt members: 3500LE per person.  For Non CCI-Egypt members: 7000LE per person.

Location:

Nile Academy

4 Khaled Ebn El Walid, Sheraton-Heliopolis Cairo Egypt

How to participate:

 Kindly fill-in the form on the hereinafter link:

https://goo.gl/forms/jgK7G5A74hnBdH8e2

 Payment to be made at Nile Academy

N.B.:

This Course will be conducted in English

For Inquiries:

The Italian Chamber of Commerce – Egypt (CCI-Egypt)

(+2 02) 239 379 44 / 239 222 75 info@cci-egypt.org

Nile Academy

16765 / 01065222761 info@nileacademy.co

Places are limited!

Trainer Biography Yasmine Afram

• Ms. Afram is a Part-Time Trainer at the

American University in Cairo School of Continuing Education Cairo - Egypt where she prepare and deliver “Professional Conference and Event Management” course and “Professional Public Relations” course. She has been working as a Responsible Trade Fairs Department at the Italian Chamber of Commerce – Egypt (CCI-Egypt) since 2010 where she has organized delegations of Egyptian exhibitors and buyers to fairs in Italy in different sectors; assist Egyptian delegations in Italy and acted as the liaison between fairs

• rganizers & Egyptian companies.

She had her Post Graduate Certification as a Professional Certified Trainer from The American University in Cairo (AUC) in 2015 accredited from the IACET She also has a Post Graduate Certification: Professional Public Relations and Professional Conference and Event Management both obtained from The American University in Cairo (AUC) in 2015 She has obtained both her Graduate Diploma in Comparative Literary Studies and her Bachelor of Arts degree in English and Comparative Literature from The American University in Cairo (AUC).