Post event preliminary resul ts
media coverage snapshot
F r i d ay 1 1 D e c 2 0 2 0 1 7 1 7
F r i d ay 1 1 D e c 2 0 2 0 1 7 1 7
S AT U R d ay ay 2 D e c 2 0 2 0 1 7 1 7
S AT U R d ay ay 2 D e c 2 0 2 0 1 7 1 7
m o n d ay ay 4 D e c 2 0 2 0 1 7 1 7
Key Stats Festi tival al Goers Mudtopia Mud passes approx 12,000 • Concert goers approx 2,000 • Total visits 14,000 • Spa/Wellbeing/Pamper: Sold out • Demographic: • - Daytime: mainly families - Concert: 18 – 35 years Wi Wider i r impac act Estimated bed nights 1,556 • Economic contribution of accommodation $285,000 • Plus retail and F&B spend •
Key financial issues Total revenue $117k ( concert & mud pass) shortfall -$460k • - Event timing - Crate day - Proximity to Christmas - Oversupply of concerts in the marketplace (some concerts cancelled and poor turn outs - Deadmau5) External funding received $907k • - Shortfall against budget - $80k Sponsorship $ difficult to attract with unknown event $35k • received - Shortfall against budget - $60k
Preliminary financials • Total cost on revised budget: $1.48m - $200k less than initial business case • Total revenue – Crown/MBIE, NZCT, sponsorship and grants, event takings (festival and concert): $1.06m
Preliminary financials • Total costs for Council for Mudtopia festival $ 437k • Includes portion of one off start up apportioned over the 5 year agreement
Preliminary financials • Start up costs One-off start up costs $110k • - Brand development - Website development - Marketing creative content
Next steps • Back to Council with a proposal - early- 2018 - for ongoing Mudtopia events
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