Post event preliminary resul ts media coverage snapshot F r i d - - PowerPoint PPT Presentation

Post event preliminary resul ts

media coverage snapshot

F r i d ay 1 1 D e c 2 0 2 0 1 7 1 7

F r i d ay 1 1 D e c 2 0 2 0 1 7 1 7

S AT U R d ay ay 2 D e c 2 0 2 0 1 7 1 7

S AT U R d ay ay 2 D e c 2 0 2 0 1 7 1 7

m o n d ay ay 4 D e c 2 0 2 0 1 7 1 7

Key Stats

Festi tival al Goers

• Mudtopia Mud passes approx 12,000
• Concert goers approx 2,000
• Total visits 14,000
• Spa/Wellbeing/Pamper: Sold out
• Demographic:
• Daytime: mainly families
• Concert: 18 – 35 years

Wi Wider i r impac act

• Estimated bed nights 1,556
• Economic contribution of accommodation $285,000
• Plus retail and F&B spend

Key financial issues

• Total revenue $117k ( concert & mud pass) shortfall -$460k
• Event timing
• Crate day
• Proximity to Christmas
• Oversupply of concerts in the marketplace (some concerts cancelled and

poor turn outs - Deadmau5)

• External funding received $907k
• Shortfall against budget - $80k
• Sponsorship $ difficult to attract with unknown event $35k

received

• Shortfall against budget - $60k

Preliminary financials

• Total cost on revised budget: $1.48m
• $200k less than initial business case
• Total revenue – Crown/MBIE, NZCT,

sponsorship and grants, event takings (festival and concert): $1.06m

Preliminary financials

• Total costs for Council for Mudtopia

festival $ 437k

• Includes portion of one off start up

apportioned over the 5 year agreement

Preliminary financials

• Start up costs
• One-off start up costs $110k
• Brand development
• Website development
• Marketing creative content

Next steps

• Back to Council with a proposal - early-

2018 - for ongoing Mudtopia events