PIONEERING THE BEAUTY EXPERIENCE OF TOMORROW Lubomira ROCHET - PowerPoint PPT Presentation

PIONEERING THE BEAUTY EXPERIENCE OF TOMORROW Lubomira ROCHET Global Chief Digital Officer Deutsche Bank - June 2018 1

DIGITAL & BEAUTY A PERFECT MATCH

DIGITAL IS TRANSFORMING THE CONSUMER JOURNEY

DIRECT RELATIONSHIPS DATA TO EVOLVE WITH OUR TO PERSONALISE CONSUMERS DIGITAL: A GAME CHANGING OPPORTUNITY MORE TOUCH POINTS NEW CHANNELS TO INTERACT TO GROW

1 BN VISITS 38% 4 BRANDS 300 MM MEDIA IN DIGITAL IN THE TOP 10 EMV SOCIAL FOLLOWERS ROI OBSESSION DIGITAL IS AT THE CORE OF OUR BUSINESS TALENT + 34% * 20,000 1.1 BN E-COMMERCE SALES GROWTH EMPLOYEES UPSKILLED CONSUMER DATA RECORDS 2,000 8% ** GROUP SALES DIGITAL EXPERTS * 2017 like-for-like sales growth. Sales achieved on our brands’ own websites and estimated sales achieved by our brands corresponding to sales through ret ailers’ websites (non -audited data) ** 2017 group sales

2 1 TRANSFORMATION INNOVATION & ACCELERATION DIGITALISATION REINVENTING AT THE CORE THE BEAUTY EXPERIENCE OF OUR BUSINESS AT THE DIGITAL AGE ENSURE STRICT ROI PILOT, LEARN & SCALE

SOURCES OF INSPIRATION NEW BEAUTY-TECH CONSUMER [AR, AI…] OBSESSION 7

KEY FOCUS SERVICES & PERSONALISATION 8

SERVICES BY 1-1 LIVE SMART TRY-ONS DIAGNOSIS CONSULTATION STREAMING SAMPLING

VOICE

PERSONALISATION custom d.o.s.e le teint particulier

PARTNERING AT SCALE WITH THE BEST 12

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