P E E R SU P P O R T : M A L AY SI A S E X P E R I E N CE BY - - PowerPoint PPT Presentation

B R E A ST F E E D I N G P E E R SU P P O R T : M A L AY SI A ’ S E X P E R I E N CE

BY SITI NORJINAH MOIN PRESIDENT M ALAYSIAN BREASTFEEDING ASSOCIATION

M alaysian Breastfeeding Association

• Founded in 1974, it is a non-profit voluntary
• rganization with advocacy towards the

protection, promotion and support breastfeeding.

• Recognized internationally as a source of accurate

information about breastfeeding management.

• M embers are parents, breastfeeding mothers,

interested individuals and health professionals such as doctors, lactation consultants and midwives.

OUR MISSION

• Give mother-to-mother support to pregnant

and breastfeeding women.

• Give all babies their first immunization, the

best early start to a better quality and healthy live

• Become M alaysian’s leading source of

breastfeeding information and support.

WHY PEER SUPPORT

• Informed choice for pregnant women and

their spouses

• Encourage breastfeeding during and after

birth

• Support mothers to exclusively breastfeed

their babies up to 6 months

• Help them to continue until 2 years or beyond

BREASTFEEDING PEER SUPPORT

• Encourage and support pregnant women and

those who are currently breastfeeding.

• This include psycho-emotional support,

encouragement, education about breastfeeding and help with solving problems.

M ISSION STATEM ENT

Build partnerships for health and breastfeeding to facilitate and support the community to:

• M otivate them to practice and appreciate

health and breastfeeding as a valuable asset

• Take positive action to further improve and

sustain their breastfeeding and health status to enjoy a better quality of live

SM ART P ARTNERSHIP

• Forum and Annual Dialogue Session with :
• - M inistry of Health
• - M inistry of Women, Family and Community

Development

• - UNICEF and WHO

Issues pertaining to breastfeeding are discussed and resolved in this forum

AREAS OF INVOL VEMENT

• Organizing public awareness campaigns
• talks, public forum, exhibitions, walks, etc
• Supporting health programmes and campaigns
• f the M inistry of Health at national and state

level

• - Healthy Lifestyle Programme
• - World Breastfeeding Week
• - World Diabetes Day
• - National & International Womens’ Day

WORKING WITH LOCAL NGOS

• Diabetic Society
• Nutrition Society
• Red Crescent Society
• Federation of Family Planning Board
• M alaysian Nursing Board
• PUSP

ANITA - Association of Civil Servant

• Malaysia Heart Foundation
• Malaysian Consultative Council of Christianity, Buddhism, Hinduism and Sikhism
• M alaysian Aids Council
• National Council Women Organisation
• M alaysian Trade Union Congress
• National Union for Bank Employees
• Malaysian Association for Childcare Providers
• CancerLink

NETWORKING WITH INTERNATIONAL ORGANISATION

• United Nations Children’s Fund
• World Health Organisation
• Baby M ilk Action
• World Alliance for Breastfeeding Action
• International Baby Food Action Network
• Le Leche League International
• Australian Breastfeeding Association
• International Code Documentation Centre
• Coalition of Breastfeeding Phillippines
• Breastfeeding Promotion Network India

OUR ACTIVITIES

• Discussion meeting for mothers
• Answering telephone counselling
• Breastfeeding education seminars
• World Breastfeeding Week activities
• Conferences for health professionals and

breastfeeding advocates.

• Publication on breastfeeding materials

TRAINING AND COURSES

• WHO/ UNICEF 40 hours Breastfeeding Counselling Training

–WHO/ UNICEF 20 hours BFHI course –Breastfeeding and Lactation M anagement Course – M other to M other Peer Support courses and workshop. –International Code Training –Childbirth Educator Course –Birth Doula Training of Trainers –Post Partum Training of Trainers –Infant M assage : A Training Course –International Board of Lactation Consultant Examination

(Workshops)

Partners

M alaysian Breastfeeding Association

M inistry of Women, Family and Community Development

• Family Planning Division

M inistry of Information

M inistry of Health

• Nutrition Division
• Division of Family Health and

Development

• Food Safety Division

Ministry of Y

• uth

and Sports Ministry of Education

• Division of School

and Co-curriculum

• Universities and

Colleges Trade Unions

• M alaysian Trade

Union Congress

• National Union of

Bank Employees M inistry of Defense

• Military Hospitals
• Family M edical Centers

Assessed and trained for BFHI

SUPPORTING ROLE

Code of Ethics on Infant Formula Displinary Committee on the Violation of the Code, the National Nutritional Plan of Action

CHOOSING COUNSELLORS

• Peer Counsellors Criteria:
• M ust be a breastfeeding mother
• Breastfed for at least 9 months
• Have good communication skills
• Willing to listen and have patience
• Willing to volunteer time

STRENGTHS AND CHALLENGES

• Lack of funds as there are no annual grants to run
• ffice and pay staffs
• Lack personnel who can work full time always

depending on volunteers who are having full time job with other commitments

• Depending on project funding (eg: training of Peer

M other Support and World Breastfeeding Week)

• No incentives to subsidize or allocate allowance for

counsellors to support breastfeeding mothers (eg: telephone bills, transportation etc).

STRENGTHS OF BREASTFEEDING SUPPORT GROUPS

• Dedicated personnel and volunteers who are

committed and knowledgeable about breastfeeding

• They have good networking with health

professionnels, the community and private sector

HOW SUSTAIN M OTHER SUPPORT

• Encourage young adults to go on the internet (Facebook,

Twitter, Blogs) for breastfeeding information

• T
• propose relevant agencies to allocate annual grant
• Grant for tax exemption so that corporate agencies can

fund projects

• Fund raising projects to generate sufficient fund to

continue breastfeeding work

• Encourage govt and private sectors to have childcare

facilities with trained breastfeeding counsellors

• Proposing all states DOH and partners to cooperate and
• rganize Breastfeeding Awareness M onth by rotation.
• On-going training for peer mother support groups

Working M others and Breastfeeding

Working M others and Breastfeeding

Working M others and Breastfeeding

Working M others and Breastfeeding

World Breastfeeding Week

World Breastfeeding Week

World Breastfeeding Week

World Breastfeeding Week

World Breastfeeding Week

Publication M aterials

Publication M aterials

Publication M aterials

FUTURE AREAS OF COOPERATION

• Advocacy and development of breastfeeding public policy –
• eg. buildings and public areas
• Encourage the govt to rectify the ILO Convention Resolution
• n 2 hourly breastfeeding break
• Provision of support service at workplace
• M aternity protection adopt more maternity leave for the

private sector

• M obilizing community action to protect breastfeeding
• Developing, pre-testing and distribution of breastfeeding

educational materials for M OE. Focusing on youth and young adults

• Conducting research and evaluating breastfeeding

campaigns

THANK YOU