Operational Updates & Strategies By: Kelly McAnally
Establishing a Strong Foundation Golf Course Operations & Golf Course Maintenance Personnel Strategy 1: Working with Mark Lynch and Chris Roberts to recruit and maintain full- time and part-time employees • Superintendent, Assistant Superintendent, Assistant Golf Professional Updates Strategy 2: Evaluate how we currently recruit and hire new employees • PGA Section, Turf Management Schools, other opportunities Strategy 3: Reviewing operational volunteer policies Strategy 4: Proactive tracking of operational equipment • Toro grant 1
Ensuring High Quality Operations Tattersall Youth Development Center at The First Tee Chesterfield Golf Course & Elson Redmond Memorial Driving Range Strategy 1: Consistent reporting of golf course standards • Improved reporting to VCU • Establish standards at Chesterfield Strategy 2: Develop and implement new initiatives at both facilities to include golf leagues, corporate events, women’s initiatives, and golf outings • Columbia Gas, Dominion, Lyft, Stone Brewing, McGuire Woods, special events Strategy 3: Provide a seamless and consistent culture at both facilities • Consistent communication plans provided to staff members • Establish employee recognition opportunities Strategy 4: New Point-of-Sale System (Golf Now G1) 2
Creating a Corporate Sponsorship Program Elson Redmond Memorial Driving Range as the pilot facility With the renovations to both the clubhouse and the golf course, The First Tee of Greater Richmond has a premium product to offer local and regional businesses looking for brand awareness and community inclusion. Strategy 1: Identify inventory and partnership opportunities at the facility • Trackman, putting green, driving range, pin flags, etc. Strategy 2: Create intentional partnerships that provide mutual benefits to both The First Tee of Greater Richmond and corporate partners 3
Questions? 4
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