OFRI Post-test Statewide Survey For the Oregon Board of Forestry - - PowerPoint PPT Presentation

OFRI Post-test Statewide Survey For the Oregon Board of Forestry Public Meeting

November 7, 2018

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AGENDA ITEM B Attachment 13 Page 1 of 21

Measuring Public Perceptions OFRI Post-Test Statewide Survey Bonus! DHM Research Monthly Survey Findings

DHM RESEARCH | OFRI POST-TEST STATEWIDE SURVEY – OFIC ANNUAL MEETING - | October 2018

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AGENDA ITEM B Attachment 13 Page 2 of 21

DHM RESEARCH | OFRI POST-TEST STATEWIDE SURVEY | JUNE 2018

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Measuring Public Perceptions

AGENDA ITEM B Attachment 13 Page 3 of 21

OFRI Post-Test Statewide Survey

DHM RESEARCH | OFRI POST-TEST STATEWIDE SURVEY | JUNE 2018

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To keep in mind when thinking about results:

• Methodological changes implemented this year include:
• Switch from phone to online data collection
• New ads
• Two additional counties included (Deschutes and Morrow) to reflect a

slightly different media buy

• Interpret benchmarking results with caution given

methodological changes

AGENDA ITEM B Attachment 13 Page 4 of 21

Methodology

DHM RESEARCH | OFRI POST-TEST STATEWIDE SURVEY | JUNE 2018

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• Online survey of 531 Oregonians in the state’s four media

markets

• Oregonians living in Umatilla, Wallowa, Malheur counties not included
• Survey conducted May 31–June 7, 2018
• Quotas and weighting by age, gender, education, and area of

state ensure representative sample

• Margin of error ±4.3%

AGENDA ITEM B Attachment 13 Page 5 of 21

Perceptions of Industry Importance

AGENDA ITEM B Attachment 13 Page 6 of 21

Statewide, Oregonians identify forest products as one of the most important industries in their area of the state

DHM RESEARCH | OFRI POST-TEST STATEWIDE SURVEY | JUNE 2018

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16% Forest products

15% Healthcare 13% Agriculture

11% Tourism 10% High tech 6% Higher education

AGENDA ITEM B Attachment 13 Page 7 of 21

Attitudes About Wood Products

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Most Oregonians strongly agree that wood products from sustainably-managed forests are good for the environment

DHM RESEARCH | OFRI POST-TEST STATEWIDE SURVEY | JUNE 2018

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20% 35% 35% 43% 25% 35% 39% 38% 14% 16% 7% 8% 9% 33% 12% 17% 10% Using wood products from sustainably- managed forests is good for the environment. Wood products made in Oregon come from sustainably-managed forests. As a society, we should encourage the use of wood building materials that come from sustainably-managed forests. Do you agree or disagree that using wood products helps combat climate change? Strongly support Somewhat support Strongly agree Somewhat agree

AGENDA ITEM B Attachment 13 Page 9 of 21

A majority consider wood products better for the environment than concrete or steel

DHM RESEARCH | OFRI POST-TEST STATEWIDE SURVEY | JUNE 2018

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9% 14% 58% Steel Concrete Wood 2017 2018

AGENDA ITEM B Attachment 13 Page 10 of 21

The “wood stores carbon” message leaves Oregonians uncertain whether they support using wood products

DHM RESEARCH | OFRI POST-TEST STATEWIDE SURVEY | JUNE 2018

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16% 16% 40% 22% 12% 25% 8% 26% 29% Don’t know New technologies use smaller pieces

• f wood instead of wood from old

growth timber Wood stores carbon, a greenhouse gas linked to global warming More supportive Less supportive

AGENDA ITEM B Attachment 13 Page 11 of 21

Perceptions of Oregon Forestry Practices

AGENDA ITEM B Attachment 13 Page 12 of 21

Awareness of regulatory protections looks lower this year, perhaps due to online methodology

DHM RESEARCH | OFRI POST-TEST STATEWIDE SURVEY | JUNE 2018

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70%

83% 85%

65%

79%

57%

68% 74% 2018 2017 2016 2015

Protect fish and wildlife Replant trees

Protect water resources

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At least three in ten Oregonians indicate they are uncertain about protections when given the option–via the online format–to do so

DHM RESEARCH | OFRI POST-TEST STATEWIDE SURVEY | JUNE 2018

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29%

13%

32%

14% 17%

41%

26% 22% 2018 2017 2016 2015 Protect fish and wildlife Replant trees Protect water resources

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Six in ten agree the State of Oregon does a good job enforcing forest protection laws; decline may reflect methodology

DHM RESEARCH | OFRI POST-TEST STATEWIDE SURVEY | JUNE 2018

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25% 40% 34% 40% 30% 39% 10% 8% 7% 5% 7% 9% 21% 14% 12% 2018 2017 2016 Strongly agree Somewhat agree Somewhat disagree Strongly disagree Don't know

AGENDA ITEM B Attachment 13 Page 15 of 21

Do you think the weather we had this summer—with the heat and the smoke—represents a new normal for our climate?

DHM RESEARCH | OFRI POST-TEST STATEWIDE SURVEY | JUNE 2018

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Yes 60% No 25% DK 15%

Bonus! DHM Research Monthly Survey Findings (Paid For By DHM Research)

AGENDA ITEM B Attachment 13 Page 16 of 21

(If Yes) What, if anything, can we as Oregonians do about this?

“You can't control Mother Nature. As people are allowed to build in fire- vulnerable areas, there will be less open, green areas and more environmental damage to our green and open spaces.” “We need to all work to using clean energy and mitigating our driving and contribution to CO2 emissions.” “Learn to live with it. Thin the forests.” “Vote for leaders who believe in climate action!” “Active management of our forest public and private lands to thin the forests (not clear cut) to reduce fuel loads.” “We need to fight fires. Not contain them. We need to log the forest like the old days. We need a New Governor...” . “Work to combat global climate change. Do a better job reducing fuel loading in the forests. Limit smoking to closed cars to reduce smoking related fires on the highways.”

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(If Yes) What, if anything, can we as Oregonians do about this?

Response Category n=317

Educate public about forest fire prevention

14%

Reduce emissions, greenhouse gasesl

14%

Improve forestry practices

14%

Fight climate change

14%

Clean energy, energy efficiency

12%

Forest thinning, logging

12%

Vote, change leadership, influence politicians

10%

Adjust to new weather patterns

10%

Conservation, environment

9%

Drive less, drive electric cars

8%

Allocate more state resources to fighting wildfires

7%

Regulate outdoor activities

4%

Recycle more, reduce plastics

4%

Brush clearing

4%

Clean energy incentives

4%

Create fire breaks, retainers

3%

Nothing, not much

11%

All other responses

2% or less

Don’t know

2%

AGENDA ITEM B Attachment 13 Page 18 of 21

Lack of thinning or harvesting in dense, overcrowded forest stands can threaten fish and wildlife habitat by making the stands vulnerable to unusually hot, destructive fires.

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47% 29% 10% 2% 21% 2018 Strongly agree Somewhat agree Somewhat disagree Strongly disagree Don't know

AGENDA ITEM B Attachment 13 Page 19 of 21

Dense, overstocked forests in eastern and southern interior Oregon should be thinned to reduce the risk of severe wildfire.

DHM RESEARCH | OFRI POST-TEST STATEWIDE SURVEY | JUNE 2018

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48% 31% 6% 4% 11% 2018 Strongly agree Somewhat agree Somewhat disagree Strongly disagree Don't know

AGENDA ITEM B Attachment 13 Page 20 of 21

Michelle Neiss mneiss@dhmresearch.com www.dhmresearch.com Adam Davis adavis@dhmresearch.com

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