News consumption in the UK: research report 25 September 2013 - - PowerPoint PPT Presentation

News consumption in the UK: research report

25 September 2013

Note: This report was reissued on 10 July 2017. It corrects a previous misallocation of Channel 5's wholesale and retail news.

Introduction

This summary slide pack provides the findings of Ofcom’s 2013 research into news consumption across television, radio, print and online.

It is published as part of our market research range of publications that examine the consumption of content, and attitudes towards that content, across different platforms. The aim of this slide pack is to inform an understanding of news consumption across the UK, and within each UK nation.

The slide pack details various findings relating to the consumption of news; the sources and platforms used, the perceived importance of different platforms and outlets for news, attitudes to individual news sources and an

• verview of local media consumption. It also provides details of our cross-platform news consumption metric –

‘share of references’. An accompanying summary report which highlights the key findings is available on the Ofcom website. This report uses a variety of data sources. The primary source is a news survey commissioned by Ofcom and conducted by Kantar Media in April 2013, comprising an omnibus survey of 2,862 people across the UK, including boosts of 350 in each devolved nation. This is the default source unless otherwise specified. Other sources used include:

• an omnibus survey of 2016 people across the UK, commissioned by Ofcom and conducted by Ipsos

Mori, about local media;

• metrics on television viewing from the industry currency BARB;
• newspaper readership figures from the National Readership Survey; and
• online consumption metrics from UKOM/comScore

Note: Data for news consumption on platforms cannot be compared with those collected from the similar ad-hoc study on news from 2012. For the ad-hoc study conducted in 2012, before being asked for their news consumption habits, people were asked a series of introductory questions relating to topics they consider to be news, are interested in, and consider important for society to know about; hence they were primed into thinking about a wider range of topics within the definition of news e.g. sport, celebrity gossip, etc. In the 2013 omnibus survey, they were asked about their news consumption habits straight away. This resulted in lower responses for news platforms and sources compared to 2012.

3

News consumption in the UK: contents

Section Page Cross platform news consumption 4 Use of multiple sources across platforms 10 Share of references 19 News consumption on television 24 News consumption on radio 31 Use of newspapers as a source of news 35 News consumption via the internet 47 Local media consumption 52 News consumption in the nations 59

Cross-platform news consumption

Figure 1

5

7% 4% 6% 11% 14% 25% 35% 40% 78% None of these / Don’t follow news Interactive TV, Ceefax, TV apps Magazines Word of mouth Internet or apps on a mobile Internet or apps on computer Radio Newspapers Television Q3a) Which of the following do you use for news nowadays? Base: All adults 16+ (2862)

Platform used for news nowadays

Television is by far the most-used platform for news consumption with 78% of all adults using it for this purpose, followed by newspapers (40%) and radio (35%). A quarter (26%) of those with smartphones use internet or apps via their mobile phone for news. 26% among those with a smartphone The average number of platforms used nowadays for news is 2.1

Figure 2

4% 4% 5% 5% 5% 5% 5% 5% 5% 6% 6% 8% 8% 8% 8% 10% 16% 16% 17% 33% 57%

Google news Sky News website or app The Metro The Mail on Sunday BBC Two Google (Search engine) Any local daily paper The Daily Mirror The Sun on Sunday Facebook BBC Radio 1 BBC Radio 4 Channel 4 The Daily Mail BBC Radio 2 The Sun Sky News Channel BBC website or app BBC News Channel ITV1/ITV WALES/UTV/STV BBC One

Q5a-f) Thinking specifically about <Source> which of the following do you use for news nowadays? Base: All adults 16+ (2862)

Top 20 news sources – reach among all adults

The top three news sources in terms of reach among UK adults are all TV channels, with BBC One being by far the most used (57%). The average number of sources used is 3.7

TV Channel Newspaper Radio Station Website / app

58% 34% 25% 44% 90% 52% 38% 15% 82% 49% 48% 50% 77% 36% 27% 19% Television Newspapers Radio Internet (any device) 16-24 55+ Column1 AB DE

Figure 3

Q3a) Which of the following do you use for news nowadays? Base: All adults 16+ (2862)

Penetration of four main news platforms used nowadays

% use any of the 4 platforms 82% 98% 92% 90% Use 1 platform only 34% 30% 22% 38% Use 3-4 platforms 22% 27% 43% 27%

9 out of 10 adults (90%) use any of the four main platforms for news. The figure is higher among

• ver 55s (98%) than 16-24s (82%). All platforms are also higher among the AB socio-economic

group, and this group also use more platforms in general than DEs. The internet shows a large differentiation for both age and social grade.

All adults 15+ 78% 40% 35% 32%

Figure 4

10% 0% 1% 1% 1% 2% 3% 4% 5% 6% 6% 7% 8% 10% 14% 22% None of the above Internet + Radio + Newspapers Radio + Newspapers Internet + Radio Internet + Newspapers Radio Newspapers TV + Internet + Newspapers Internet TV + Radio + Internet TV + Radio + Newspapers + Internet TV + Internet TV + Radio TV + Newspapers + Radio TV + Newspapers TV Q3a) Which of the following do you use for news nowadays? Base: All adults 16+ (2862)

Combinations of four main platforms used nowadays for news

Out of all the possible platform combinations used for news, just over one in five (22%) use only TV for news. One in four (26%) of those aged 55+ and three in ten of those in the DE socio- economic group use only TV for news, compared to one in ten (10%) of ABs. TV only Internet

• nly

16-24 16% 12% 55+ 26% 1% AB 10% 4% DE 30% 5% Proportion of each demographic that use TV only and internet only

Figure 5

Q3a) Which of the following do you use for news nowadays? Base: All adults 16+ (2862)

Make-up of news consumption by platform

Television 78% Radio 35% Internet 32% Newspapers 40%

10% 14% 8% 2% 3% 5% 6% 6% 7% 22% 1% 1%

• 4%

1%

None of the above = 10%

Out of all the possible platform combinations used for news, TV and no other platform is the most popular at 22%, followed by a combination of TV and newspapers (14%). Six per cent of respondents used all four platforms.

Use of multiple sources across platforms

Figure 6

Base: All who use each platform for news :TV =2290, radio =1000, newspapers =1252, internet =857, all platforms =2661. Note: For individual platforms the mean number of sources is among those who use just that particular platform for news. For all platforms (aggregated) the mean number of sources is shown among those who used any of the four platforms for news and aggregated across all of them so is therefore a wider base .The calculation is made by summing the number of sources each respondent said for each platform, and then dividing by the number of people who use any of them.

Number of sources used on each platform

The number of sources used across platforms, proportion of respondents(%) Number of sources used TV Radio Newspapers Internet/apps All platforms 1 43% 64% 29% 45% 21% 2 34% 20% 44% 21% 18% 3 13% 7% 14% 14% 17% 4 5% 2% 6% 7% 13% 5 2% 1% 2% 3% 9% 6 1%

• 1%

1% 6% 7+

• 12%

Mean number of sources used 1.9 1.4 2.1 1.9 3.7 Almost two-thirds (64%) of radio news listeners use just one source. The figures are less pronounced on other platforms; less than half of online news users (45%) and TV news users (43%) use only one source, and three in ten (29%) of newspaper readers.

Figure 7

27% 26% 23% 12% 6% 2% 1% 1% 0% 20% 40% 60% 80% 100% 1 provider 2 providers 3 providers 4 providers 5 providers 6 providers 7 providers 8+ providers Base: All who use a news source nowadays (2628) Note: Wholesale is classified as the company that provides the news for the given source. Retail is classified as the owner of the branded title/service through which the news is provided (except the three generic categories ‘commercial radio’, ‘aggregators’ and ‘social media’).

Distribution of multi-sourcing

Close to four in five (78%) news consumers use three or fewer news providers.

WHOLESALE

78% use 3 or fewer 55% use 1 or 2 providers 22% use 4 or more providers

Figure 8

(Q5ai-Q5ei) Thinking specifically about <SOURCE USED AT Q3a (1-8)> which of the following do you use for news nowadays? Base: All adults 16+ who claimed to use any news source (45795)

Sole use of news providers (used nowadays)

78% of news consumers use three or fewer providers 27% use one provider only

12% only use 8% only use 16-24 55+ AB DE 7% 10% 5% 10% Proportion of each demographic that use only BBC One as a news source

Figure 9

79% 43% 28% 19% 17% 10% 5% 5% 6% 5% 35% 20 40 60 80 100 Base: All who use a news source nowadays (2628) Note: Wholesale is classified as the company that provides the news for the given source. Retail is classified as the owner of the branded title/service through which the news is provided (except the three generic categories ‘commercial radio’, ‘aggregators’ and ‘social media’).

Cross-platform audience reach of providers - use nowadays for news

Eight out of ten (79%) of those who use any news source use any BBC source. Cross-platform reach (%)

WHOLESALE

Figure 10

79% 37% 19% 19% 17% 11% 9% 9% 9% 9% 8% 5% 5% 5% 5% 0% 24% 20 40 60 80 100 Base: All who use a news source nowadays (2628) Note: Wholesale is classified as the company that provides the news for the given source. Retail is classified as the owner of the branded title/service through which the news is provided (except the three generic categories ‘commercial radio’, ‘aggregators’ and ‘social media’). Within our sample ‘Other’ included mentions for 37 TV channels (mostly foreign), 157 local newspapers (not DMGT or Trinity Mirror) and 71 websites or apps.

Cross-platform audience reach of providers - use nowadays for news

Eight out of ten (79%) of those who use any news source use any BBC source. Cross-platform reach (%)

RETAIL

Figure 11

53 15 8 3 3 1 1 1 1 11 20 40 60 Q8a) Looking at all the sources of news you have said that you use, which one IS MOST IMPORTANT TO YOU PERSONALLY? Base: All who use any news source nowadays (2628)

Single most personally important news source

53% cited a BBC source as their most important news source. This is followed by ITN (15%) and Sky (8%). Proportion of respondents (%)

WHOLESALE

Figure 12

34 13 6 5 5 2 2 2 1 1 29 23 9 3 5 9 1 7 2 5 36 43 14 5 5 1 5 2 1 24 10 20 30 40 50

BBC One ITV1/ITV WALES/ UTV/STV BBC News Channel Sky News Channel BBC website or app BBC Radio 4 BBC Radio 2 Facebook The Sun BBC Radio 1 Others

16+ 16-24 55+ Q8a) Looking at all the sources of news you have said that you use, which one IS MOST IMPORTANT TO YOU PERSONALLY? Base: All who use any news source nowadays (2628)

Single most important news source across all adults and selected ages

Around a third (34%) of news users view BBC One as their single most important news source for news, rising to four in ten (43%) of those aged 55+. Those in the 16-24 age group are more likely to name a website or app as their most important news source than the UK average. Proportion of respondents (%) 16+ 16-24 55+ TV channel 62% 46% 70% Newspaper 10% 11% 13% Radio 10% 11% 10% Website/app 14% 30% 3%

Figure 13

34 13 6 5 5 2 2 2 1 1 29 37 6 6 4 9 5 2 2 29 34 20 5 5 2 1 1 2 2 1 27 10 20 30 40 50

BBC One ITV1/ITV WALES/ UTV/STV BBC News Channel Sky News Channel BBC website or app BBC Radio 4 BBC Radio 2 Facebook The Sun BBC Radio 1 Others

16+ AB DE Q8a) Looking at all the sources of news you have said that you use, which one IS MOST IMPORTANT TO YOU PERSONALLY? Base: All who use any news source nowadays (2628)

Single most important news source across all adults and selected SEG

One-fifth (20%) of those in the DE socio-economic group claim that ITV1 or its national equivalent is their single most important news source, compared to 6% of those in the AB socio-economic group. Proportion of respondents (%) 16+ AB DE TV channel 62% 56% 69% Newspaper 10% 12% 9% Radio 10% 11% 7% Website/app 14% 19% 10%

Share of references

Share of references

Share of references is a bespoke cross media-metric which is derived from our consumer research.

Respondents are asked to list all of the news sources which they use and the frequency with which they use them. Each reference to a source is then weighted for frequency and summed. We then calculate the share that each source, or provider, has across all media platforms. Purpose:

• Bespoke metric to incorporate the impact of frequency and multi sourcing within media providers and
• wners cross platform.

Calculation: 1. Frequency scale figures established for each individual source used “nowadays” 2. Each frequency factored to create new weighted figures 3. Weighted frequency figures summed to create a weighted total 4. All sources summed to create grand total of consumption 5. Proportion of grand total calculated for each source 6. Weighted source totals for each individual source summed and grouped by respective retailer/wholesaler, i.e. If respondent uses more than one source from a particular retailer/wholesaler it counts each time 7. Proportions for each relevant source summed for providers to create share of references 8. Specific platform proportions of share of references calculated for each provider as well

Figure 14

47% 21% 18% 13% 0% 10% 20% 30% 40% 50% Television Internet Radio Newspapers Base: All who use a news source nowadays (2628)

Platform share of references

TV has a 47% share of all news consumption. This is followed by the Internet (21%), despite this platform having lower reach than either radio or newspapers. This could be a product of increased frequency of use or multi-sourcing. Proportion of respondents (%)

Figure 15

44% 14% 13% 4% 4% 2% 1% 1% 1% 1% 15% 0% 10% 20% 30% 40% 50% Base: All who use a news source nowadays (2628) Note: Wholesale is classified as the company that provides the news for the given source. Retail is classified as the owner of the branded title/service through which the news is provided (except the three generic categories ‘commercial radio’, ‘aggregators’ and ‘social media’).

Share of references – wholesale level

BBC has a 44% share of news consumption, followed by ITN (14%) and Sky (13%)

WHOLESALE

Figure 16

44% 11% 7% 7% 5% 3% 4% 4% 2% 2% 1% 2% 1% 1% 0% 5% 0% 10% 20% 30% 40% 50% Base: All who use a news source nowadays (2628) Note: Wholesale is classified as the company that provides the news for the given source. Retail is classified as the owner of the branded title/service through which the news is provided (except the three generic categories ‘commercial radio’, ‘aggregators’ and ‘social media’). Within our sample ‘Other’ included mentions for 37 TV channels (mostly foreign), 157 local newspapers (not DMGT or Trinity Mirror) and 71 websites or apps.

Share of references – retail level

At a retail level, ITV have a 11% share of references, followed by commercial radio (7%) and Sky (7%). The BBC have the largest share (44%).

RETAIL

News consumption on television

Figure 17

2% 2% 3% 5% 6% 10% 20% 21% 43% 73% CNN Russia Today Al Jazeera (English version) Channel 5 BBC Two Channel 4 Sky News Channel BBC News Channel ITV1/ITV WALES/UTV/STV BBC One Q5a) Thinking specifically about Television which of the following do you use for news nowadays Base: All who use TV for news (2290) Note: only sources with an incidence of 2% or more are shown

TV channels used for news nowadays

Close to three quarters of those who use TV for news (73%) use BBC One. ITV is the next highest with 43%. Proportion of those that use TV for news (78% of UK adults)

Figure 18

33% 24% 26% 28% 12% 19% 16% 46% 48% 36% 36% 33% 30% 32% 7% 9% 7% 7% 12% 12% 14% 9% 13% 14% 14% 21% 15% 9% 3% 4% 9% 9% 8% 9% 11% 8% 6% 14% 15% 18% 0% 20% 40% 60% 80% 100% BBC One (1674) ITV1/ITV WALES/ UTV/STV (1111) BBC News Channel (444) Sky News Channel (438) Channel 4 (222) BBC Two (157) Channel 5 (112) Less than once a week/DK Once a week 2-3 times a week Most days Once a day More than once a day Q5ai) And typically how often do you watch the news on <Source> Base: All who use the sources mentioned (base shown with source, only ones over 100 included)

Frequency of consumption for major TV channels

As well as BBC One having the highest penetration for news, it is also the most frequently accessed across all TV news sources – 79% of those who use it for news do so at least once a day. Proportion of viewers (%)

Figure 19

59.2% 59.7% 60.9% 61.9% 9.0% 12.5% 13.5% 12.9% 18.5% 15.9% 13.4% 13.2% 4.2% 3.5% 3.3% 3.1% 6.3% 6.2% 6.7% 6.4% 0% 20% 40% 60% 80% 100% 2009 2010 2011 2012 Other Sky News Channel 5 Channel 4 ITV1 BBC News BBC1 and 2

Source: BARB, National/International News genre, 4+ regions. Note:S4C excluded from this analysis. Shares are based on National/International News viewing to the listed channels

• nly. Note: BBC 1 and 2, ITV1, Channel 4 and Channel 5 include HD variants and +1 channels where applicable. BBC

Other, ITV Other and Channel 4 Other includes portfolio channels Note: 2009 data based on Network Plus, 2010-2012 data based on Network.

Share of viewing to ‘national and international news’ on television by channel group, UK adults 4+: 2009-2012

BARB data shows that the majority of news viewing on TV is through the BBC channels, and this has increased since 2009. ITV’s share of viewing has declined, while the proportion of viewing to Sky News has remained stable. Proportion of ‘national and international news’ viewing (%)

Figure 20

50.8% 53.9% 52.9% 56.9% 10.7% 11.2% 15.3% 12.9% 20.4% 16.5% 13.7% 14.2% 6.6% 7.3% 6.2% 6.1% 8.3% 8.2% 8.9% 6.4% 0% 20% 40% 60% 80% 100% 2009 2010 2011 2012 Other Sky News Channel 5 Channel 4 ITV1 BBC News BBC1 and 2

Source: BARB, National/International News genre, 4+ regions. Note:S4C excluded from this analysis. Shares are based on National/International News viewing to the listed channels

• nly. Note: BBC 1 and 2, ITV1, Channel 4 and Channel 5 include HD variants and +1 channels where applicable. BBC

Other, ITV Other and Channel 4 Other includes portfolio channels Note: 2009 data based on Network Plus, 2010-2012 data based on Network.

Share of viewing to ‘national and international news’ on television by channel group, UK adults 16-34: 2009-2012

Channel 4 is more popular among 16-34s than among the UK population, but BBC 1 and 2 still account for the majority of news and international news viewing Proportion of ‘national and international news’ viewing (%)

Figure 21

60.4% 60.1% 61.3% 62.4% 8.8% 12.6% 13.7% 13.0% 18.2% 15.8% 13.3% 13.1% 3.9% 3.0% 2.9% 2.8% 6.1% 6.0% 6.7% 6.4% 0% 20% 40% 60% 80% 100% 2009 2010 2011 2012 Other Sky News Channel 5 Channel 4 ITV1 BBC News BBC1 and 2

Source: BARB, National/International News genre, 4+ regions. Note:S4C excluded from this analysis. Shares are based on National/International News viewing to the listed channels

• nly. Note: BBC 1 and 2, ITV1, Channel 4 and Channel 5 include HD variants and +1 channels where applicable. BBC

Other, ITV Other and Channel 4 Other includes portfolio channels Note: 2009 data based on Network Plus, 2010-2012 data based on Network.

Share of viewing to ‘national and international news’ on television by channel group, UK adults 35+: 2009-2012

The proportion of news viewing on TV by those aged 35+ is in line with the UK average. Proportion of ‘national and international news’ viewing (%)

69% 60% 62% 58% 40% 66% 67% 61% 68% 62% 44% 56% 63% 60% 65% 59% 44% 61% 51% 52% 60% 52% 42% 57% 57% 59% 66% 63% 37% 55%

0% 20% 40% 60% 80% BBC Television ITV Sky News Channel Channel 4 (TV Channel) Channel 5 Al Jazeera Importance Accurate & Reliable Trustworthy Impartial & unbiased Offers range of opinions

Figure 22

Base: Those who use platform to access the news ‘nowadays’ on each type (varies) – Only includes bases over 50. Note: News sources are ordered by consumption levels.

Attributes for television news sources among those that use each source

Proportion of users who rated the source highly (7-10) (%) Among users of the most-used TV news outlets, the majority of them rate them highly across the range of attributes, with the exception of Channel 5 news viewers

News consumption on radio

Figure 23

2% 2% 3% 3% 4% 6% 8% 8% 9% 12% 18% 22% 23% BBC Radio 3 BBC World Service Absolute Radio BBC Radio Scotland / Wales / Ulster Talksport Classic FM BBC Radio Five Live BBC Regional Capital FM Heart FM BBC Radio 1 BBC Radio 4 BBC Radio 2 Q5d) Thinking specifically about radio stations which of the following do you use for news nowadays Base: All who use radio for news (1000) Note: only sources with an incidence of 2% or more are shown

Radio stations used for news nowadays

BBC Radio 2 (23%) and 4 (22%) have similar reach for news. Close to 7 in 10 of those who use radio for news use any BBC radio station, compared to 43% for commercial radio. Proportion of those that use radio for news (35% of UK adults) UK -wide BBC Radio = 61% Commercial radio = 43% BBC National Radio = 63% Any BBC Radio = 68%

Of those who use either type for news:

• 58% use BBC radio only
• 28% use commercial radio only
• 15% use both

Figure 24

45% 44% 41% 40% 27% 27% 25% 30% 12% 10% 8% 9% 12% 12% 17% 16% 3% 6% 7% 3% 0% 20% 40% 60% 80% 100% BBC Radio 2 (203) BBC Radio 4 (199) BBC Radio 1 (190) BBC Radio Scotland/ Wales/Ulster (102) Less than once a week/DK Once a week 2-3 times a week Most days Once a day More than once a day Q5di) And typically how often do you listen to news on <Source> Base: All who use the sources mentioned (base shown with source, only ones over 100 included)

Frequency of consumption for major radio stations

Seven in ten of those who listen to the news on all the major national BBC radio stations do so at least once a day. Proportion of listeners (%)

Figure 25

Base: Those who use platform to access the news ‘nowadays’ on each type (varies) – Only includes bases over 50. Note: News sources are ordered by consumption levels.

Attributes for radio news sources among those that use each source

Proportion of users who rated the source highly (7-10) (%) BBC radio news listeners are more likely than commercial radio news listeners to rate its news

• utput highly across the attributes we asked about.

69% 52% 55% 69% 49% 47% 70% 51% 50% 63% 42% 46% 63% 46% 48% 0% 20% 40% 60% 80% BBC Radio Heart FM Capital FM Importance Accurate & Reliable Trustworthy Impartial & unbiased Offers range of opinions

Use of newspapers as a source of news

Figure 26

1% 3% 3% 4% 5% 5% 5% 6% 8% 9% 12% 13% 19% 25% The Financial Times The 'i' The Independent The Daily Record The Guardian The Daily Star The Evening Standard The Daily Express The Daily Telegraph The Times The Metro The Daily Mirror The Daily Mail The Sun Q5b) Thinking specifically about Daily Newspapers which of the following do you use for news nowadays Base: All who use Newspapers for news (1252)

Daily newspapers used for news nowadays

The Sun has the highest reach with a quarter of those who read newspapers reading it, followed by the Daily Mail (19%). Proportion of those that use newspapers for news (40% of UK adults)

“Broadsheet” 24% Mid Market 24% “Tabloid” 37% Local daily = 11% Daily ‘free-sheets’ = 13%

Figure 27

10% 8% 10% 9% 50% 40% 45% 43% 9% 12% 15% 14% 17% 17% 16% 21% 10% 20% 9% 6% 0% 20% 40% 60% 80% 100% The Sun (319) The Daily Mail (236) The Daily Mirror (172) The Metro (102) Less than once a week/DK Once a week 2-3 times a week Most days Once a day More than once a day Q5bi) And typically how often do you read the news on <Source> Base: All who use the sources mentioned (base shown with source, only ones over 100 included)

Frequency of consumption for major daily newspapers

Among those who read the most popular daily newspapers at all for news, frequency of doing so is similar across the titles listed. Three in five Sun readers do so at least once a day. Proportion of readers (%)

Figure 28

2% 2% 2% 3% 3% 3% 5% 7% 7% 12% 13% The People The Daily Star on Sunday The Sunday Post The Observer The Sunday Express The Sunday Mail The Sunday Telegraph The Sunday Mirror The Sunday Times The Mail on Sunday The Sun on Sunday Q5c) Thinking specifically about Weekly Newspapers which of the following do you use for news nowadays Base: All who use Newspapers for news (1252) Note: only sources with an incidence of 2% or more are shown

Weekly newspapers used for news nowadays

The Sun (13%) and the Mail (12%) Sunday titles have the highest reach for news out of the Sunday papers. Proportion of those that use newspapers for news (40% of UK adults)

“Broadsheet” 14% Mid Market 14% “Tabloid” 22% Local weekly paid = 7% Local weekly free = 6%

Figure 29

78% 89% 15% 7% 7% 4% 0% 20% 40% 60% 80% 100% The Mail on Sunday (151) The Sun on Sunday (147) Once a month

• r less/DK

Every 2-3 weeks Once a week Q5bi) And typically how often do you read the news on <Source> Base: All who use the sources mentioned (base shown with source, only ones over 100 included)

Frequency of consumption for major weekly newspapers

Generally those who read the Mail on Sunday and Sun on Sunday for news do so every week. Proportion of readers (%)

40

0% 20% 40% 60% 80% 65+ 55-64 45-54 All adults 35-44 25-34 15-24 Source: National Readership Survey / Kantar Media analysis Note: Data represents the twelve months until March of the stated year. Readership in 2012 may be

• verstated, as it is not possible to deduplicate readers of i and other titles due to factoring. Includes the

Daily Record and Sunday Mail.

Reach of national newspapers, by demographic: 2000-2013

Reach (average issue readership)

Figure 30

The reach of national newspapers has declined considerably in the past decade, with reach among all adults falling by almost one quarter (23.5pp) since 2000. A generation gap has also emerged. In 2000, there was a 7pp range in reach across the age groups, in 2013 this has widened to a 27pp difference between the 15-24s and those aged 65+.

41

50 100 150 200 65+ 55-64 All adults 45-54 35-44 25-34 15-24 Source: National Readership Survey / Kantar Media analysis. Indicative only. Note: Data represents the twelve months until March of the stated year. Includes the Daily Record and Sunday Mail.

Time spent reading national newspapers, by demographic: 2000-2013

Average time spent reading (minutes)

Figure 31

As reach has fallen over the past five years, the average time spent reading newspapers among newspaper readers has fallen by 6%. The fall in average time spent reading has been more pronounced among those aged 25-34, declining by over a fifth (21%).

Figure 32

42

0% 5% 10% 15% 20% 25% 30% 35% 40% 45% News Corp DMGT Trinity Mirror Northern & Shell Telegraph Media Group Guardian Media Group Lebedev Pearson Source: National Readership Survey / Kantar Media analysis Note: Data represents the twelve months until March of the stated year. Title grouping is based on current ownership and is not retrospective. Readership of Lebedev titles in 2012 may be overstated, as it is not possible to deduplicate readers of i and other Lebedev titles due to factoring. Trinity Mirror titles include the Daily Record and Sunday Mail.

Reach of national newspapers, by media owner: 2000-2013 (7 days)

Reach (average issue readership) Almost all publishers have seen their reach decline, with News Corp and Trinity Mirror seeing the largest falls in readership since 2000. Many tabloid publishers saw an increase in readership in 2011 when the News of the World closed. Lebedev’s compact daily, i, has helped increase readership to its titles.

Figure 33

43

0% 5% 10% 15% 20% 25% News Corp DMGT Trinity Mirror Northern & Shell Telegraph Media Group Lebedev Guardian Media Group Pearson Source: National Readership Survey / Kantar Media analysis Note: Data represents the twelve months until March of the stated year. Title grouping is based on current ownership and is not retrospective. Readership of Lebedev titles in 2012 may be overstated, as it is not possible to deduplicate readers of i and other titles due to factoring. Trinity Mirror includes the Daily Record.

Reach of daily national newspapers, by media owner: 2000-2013 (weekdays)

Reach (average issue readership) Readership of daily newspapers has fallen, with News Corp and Trinity Mirror’s tabloid titles accounting for the majority of the fall in readership.

Figure 34

44

0% 5% 10% 15% 20% 25% 30% News Corp DMGT Trinity Mirror Northern & Shell Telegraph Media Group Guardian Media Group Lebedev Source: National Readership Survey / Kantar Media analysis Note: Data represents the twelve months until March of the stated year. Title grouping is based on current ownership and is not retrospective. Trinity Mirror includes the Sunday Mail.

Reach of national newspapers, by media owner: 2000-2013 (Sundays)

Reach (average issue readership) The closure of the News of the World in July 2011 led to a significant drop in readership for News Corp’s Sunday titles. Other tabloid publishers experienced a temporary growth in readership.

Figure 35

45

7,289 6,232 3,621 3,149 2,316 2,094 1,822 1,334 1,299 1,220 902 408 2000 4000 6000 8000 The Sun Daily Mail Metro Daily Mirror The Guardian The Daily Telegraph London Evening Standard The Times Daily Star Daily Express The Independent Financial Times Print only Print and website Website only Source: Ofcom analysis of NRS/comScore PADD, March 2013. NRS average issue readership April 2012 – March 2013 fused with comScore March 2013

Combined print and online readership of daily newspapers

Readership (thousands) The Daily Mail and The Guardian see the largest increase in readers through their online presence, with readership of The Guardian more than doubling from 1.3 million to 2.3 million. Of these 1.3 million readers are online only.

Figure 36

Base: Those who use platform to access the news ‘nowadays’ on each type (varies) – Only includes bases over 50. Note: News sources are ordered by consumption levels.

Attributes for newspaper sources among those that use each source

Proportion of users who rated the source highly (7-10) (%) Ratings vary across newspaper readers, with broadsheet readers rating their print media sources particularly high for being “trustworthy”. 47% 50% 40% 63% 68% 52% 63% 54% 72% 0% 20% 40% 60% 80% Sun/Sun on Sunday Daily Mail/Mail on Sunday Daily or Sunday Mirror Your local daily Times or Sunday Times Metro Daily or Sunday Telegraph Daily or Sunday Express Guardian or Observer Importance Accurate & Reliable Trustworthy Impartial & unbiased Offers range of opinions

News consumption via the internet

Figure 37

3% 4% 5% 5% 6% 8% 10% 10% 13% 14% 16% 19% 52% Huffington Post MSN news ITV or ITN website or app The Sun website or app Guardian\Observer website or app Daily Mail website or app Yahoo news Twitter Google news Sky News website or app Google (search engine) Facebook BBC website or app Q5e) Thinking specifically about the internet which of the following do you use for news nowadays Base: All who use internet for news (857) Note: only sources with an incidence of over 2% are shown

Websites or apps used for news nowadays

The BBC website or app has by far the highest reach at 52% of those who use the internet for

• news. One third of those aged 55+ that use the internet for news are using aggregators.

Proportion of those that use the internet for news (32% of UK adults)

Aggregators = 25% Social media = 23% Search engines = 16%

Aggregators Social media Search engines 16-24 21% 34% 16% 55+ 33% 5% 13% AB 24% 20% 13% DE 27% 26% 21% Proportion of each demographic that use the internet for news using these sources

Figure 38

33% 57% 34% 35% 32% 25% 30% 32% 11% 8% 10% 8% 15% 2% 14% 14% 5% 4% 9% 7% 0% 20% 40% 60% 80% 100% BBC website or app (445) Facebook (194) Google news (109) Sky News website

• r app (124)

Less than once a week/DK Once a week 2-3 times a week Most days Once a day More than once a day Q5ei) And typically how often do you read the news on <Source> Base: All who use the sources mentioned (base shown with source, only ones over 100 included)

Frequency of consumption for major websites or apps

Facebook has a higher frequency than the other most popular internet news sources, with 57% of users claiming to use it for news more than once a day. Proportion of users (%)

Figure 39

4% 5% 3% 9% 18% 18% 13% 62% 4% 5% 6% 18% 14% 23% 33% 46% 5% 6% 8% 16% 18% 20% 27% 54%

Receive email alerts or notifications of news Listen to radio news online Share news related comments/articles on social media/blogs Watch news related video clips Use a search engine to find

• ut about a story or subject

Watch TV news online Read news related comments/articles on social media/blogs Read news stories online

Q6a) In which types of ways do you access and use news through the internet or apps nowadays? Base: All who use any internet for news nowadays (857)

Types of ways to access and use news through internet or apps

Reading news stories online is the most common way of accessing news through the internet at 54%. A fifth of those who use the internet for news watch TV news online. 4% 1% 1% 2% 4% 1% 0% 2% 0% 3% 3% 2% 3% 1% 2% 2% 3% 3% 4% 4% 4%

Listen to news podcasts Use a 'news ticker' or rolling news across your screen Share existing news related video clips Subscribe to personalised news information Watch news podcasts Post your news related comments/articles on social media/blogs Post your own news related video clips

All 16+ 16-24 55+

Figure 40

Base: Those who use platform to access the news ‘nowadays’ on each type (varies) – Only includes bases over 50. Note: News sources are ordered by consumption levels.

Attributes for website/app sources among those that use each source

Proportion of users who rated the source highly (7-10) (%) Twitter is rated highly by its users for offering a range of opinions, but a minority of users rate it highly for impartiality or accuracy. 68% 63% 64% 61% 62% 69% 54% 60% 58% 70% 62% 56% 79% 47% 0% 20% 40% 60% 80% BBC website or app Facebook Google News Sky News website or app Yahoo news Twitter Daily Mail website or app Importance Accurate & Reliable Trustworthy Impartial & unbiased Offers range of opinions

Local media consumption

Figure 41

53

7% 12% 13% 30% 31% 32% 33% 36% 80% 12% 16% 34% 40% 40% 36% 44% 40% 84% Local community websites/apps Local news websites/apps Local magazines (free or paid for) Free local newspaper Paid for local newspaper Local news & information on BBC local radio Internet for local news information Local commercial radio Regional & local news on television At least monthly At least weekly Source: Ofcom local media omnibus, 2013 Q.LM03: On average, how frequently do you do each of the following things? Base: All adults aged 15+ (1956). Note: ‘Local’ is defined as “the area in which you live”; ‘regional’ is defined as “your local area and surrounding areas in the wider region”.

Use of local media sources, weekly and monthly

At least weekly use: Any local newspaper – 50% Any local radio – 49% Any local online sources – 36% At least monthly use: Any local newspaper – 62% Any local radio – 55% Any local online sources – 47% Regional/local news on television is the most used local media source, with eight in ten (80%) using it at least weekly.

Figure 42

54

9 20 19 13 19 26 16 29 18 19 20 29 24 31 30 29 27 20 32 27 29 22 15 36 20 14 21 14 15 21 42 29 42 21 31 31 36 37 35 33 0% 20% 40% 60% 80% 100% South West South East London East of England

• W. Mids
• E. Mids

Yorks North West North UK 1 Source 2 Sources 3 Sources 4+ Sources Source: Ofcom local media omnibus, 2013 Q.LM03: On average, how frequently do you do each of the following things? Base: All adults aged 15+ who are weekly local media users (UK=1791; North=85, North West=231, Yorks=187, E.Mids=129, W.Mids=177, East of England=67, London=230, South East=315, South West=171,) Note: ‘Local’ is defined as “the area in which you live”; ‘regional’ is defined as “your local area and surrounding areas in the wider region”.

Number of local media sources used on a weekly basis, by government

• ffice region

Those in the North West are more likely to use just one local media source, while those in London and the South West are more likely to use four or more.

Figure 43

55

19 23 13 19 27 25 30 27 21 32 29 20 33 20 27 34 0% 20% 40% 60% 80% 100% UK Wales Scotland England 1 Source 2 Sources 3 Sources 4+ Sources Source: Ofcom local media omnibus, 2013 Q.LM03: On average, how frequently do you do each of the following things? Base: All adults aged 15+ who are weekly local media users (UK=1791, Scotland=93, Wales=106, England=1592) Note: ‘Local’ is defined as “the area in which you live”; ‘regional’ is defined as “your local area and surrounding areas in the wider region”.

Number of local media sources used on a weekly basis, by nation

Those in England are more likely to use four or more local media sources on a weekly basis than those in Scotland and Wales.

Figure 44

56

25 34 35 42 37 26 34 30 19 29 34 26 33 32 33 32 32 25 30 20 28 17 20 27 20 23 31 16 11 11 8 10 13 14 16 25 6 10 10 11 11 8 11 7 4 0% 20% 40% 60% 80% 100% Internet for local news information Local community websites/apps Local news websites/apps Local magazines (free or paid for) Free local newspaper Paid for local newspaper Local commercial radio Local news & information on BBC local radio Regional & local news on television 1-4 5-6 7-8 9-10 Don't know Source: Ofcom local media omnibus, 2013 Q.LM03: How important is <> to you personally? 1= Not at all important to you and you would not miss it if it was no longer available; 10=Extremely important and you would miss it if it was no longer available Base: All adults aged 15+ who use local media once a month or more Note: ‘Local’ is defined as “the area in which you live”; ‘regional’ is defined as “your local area and surrounding areas in the wider region”.

Personal importance of local media sources

As well as being the most frequently used, regional and local news on television is more likely to be considered personally important to regular local media users. Local magazines were the least likely to be considered personally important.

Figure 45

57

46 31 39 25 30 40 34 39 56 14 1 2 3 7 9 7 7 49 0% 20% 40% 60% Internet for local news information Local community websites/apps Local news websites/apps Local magazine Free local newspaper Paid for local newspaper Local commercial radio Local news & information on BBC radio Regional & local news on television Most important Important Source: Ofcom local media omnibus 2013 Q2: How important are the following types of local media to you? Q3a: And of all the local media sources you use [at least once a month) which one would you say is the most important to you personally? Base: All UK adults 15+ who use all local media once a month or more. Note: ‘Local’ is defined as “the area in which you live”; ‘regional’ is defined as “your local area and surrounding areas in the wider region”.

Personal importance of local media: most important (rating 7-10 out of 10)

Important Any local online sources – 47% Any local radio – 42% Any local newspaper – 40% Most important Any local online sources – 17% Any local newspaper – 16% Any local radio – 14% Regional and local news on television was considered to be the most important type of local media by almost half (49%) of regular local news users. With the exception of the internet for local news and information, less than one in ten of respondents considered each of the individual other types

• f local media to be most important.

Figure 46

58

5 10 6 13 16 17 14 13 10 49 38 41 19 18 15 22 22 21 0% 10% 20% 30% 40% 50% Internet for local news information Local community websites/apps Local news websites/apps Local magazines (free or paid for) 'Free’ local newspaper - print ‘Paid for’ local newspaper - print Local commercial radio Local news & information on BBC local radio Regional & local news on television Use more than 2 years ago Use less than 2 years ago Source: Ofcom local media omnibus, 2013 Q.LM08: Compared to 2 years ago, would you say you are currently using local media sources more, less or about the same amount? Base: All adults aged 15+ who use local media once a month or more Note: ‘Local’ is defined as “the area in which you live”; ‘regional’ is defined as “your local area and surrounding areas in the wider region”.

Changing use of local media

The use of online sources of local media has increased the most over the past two years, with almost half of regular local news users claiming to use the internet for local news and information

• more. Around four in ten claim to be using local news websites/apps more (41%) and local

community websites/apps more (38%)

News consumption in the nations

Figure 47

60

9% 10% 36% 23% 33% 54% 55% 89% 5% 6% 13% 16% 29% 32% 43% 83% 6% 7% 13% 14% 20% 35% 48% 78% 3% 6% 10% 13% 25% 35% 39% 77%

Interactive TV, Ceefax, TV apps Magazines Word of mouth Internet or apps on a mobile Internet or apps on computer Radio Newspapers Television England Scotland Wales N Ireland Q3a) Which of the following do you use for news nowadays? Base: All adults 16+ who follow the news (2265)

Platforms used for news nowadays, by nation

Television is the most-used news platform in all nations. However, it ranges from 77% in England to 89% in Northern Ireland. The majority of platforms have significantly higher penetration for news in Northern Ireland than the other nations. Any of the 4 main platforms Internet

• n any

device England 90% 31% Scotland 88% 29% Wales 93% 36% Northern Ireland 93% 41%

Figure 48

4% 5% 5% 5% 5% 5% 5% 5% 5% 6% 8% 8% 8% 8% 9% 16% 16% 18% 30% 56%

Any local daily newspaper BBC Two Heart FM Google (General search Engine) The Daily Mirror The Mail on Sunday The Metro The Sun on Sunday Facebook BBC Radio 1 Channel 4 BBC Radio 2 The Daily Mail BBC Radio 4 The Sun Sky News Channel BBC website or app BBC News Channel ITV1 BBC One

Q5a-f) Thinking specifically about <Source> which of the following do you use for news nowadays? Base: All adults in England (1764)

Top 20 news sources by reach - England

56% of adults in England use BBC One for news. This is followed by ITV1 (30%) and the BBC News channel (18%)

TV Channel Newspaper Radio Station Website / app

% of all adults in England (42.4 million)

Figure 49

4% 5% 5% 6% 6% 6% 6% 7% 7% 8% 10% 10% 13% 13% 14% 14% 17% 18% 44% 50%

Google News The Metro BBC Radio 1 Facebook BBC Radio Scotland Any local paid weekly paper The Sun on Sunday Channel 4 BBC Two The Sunday Post BBC Radio 2 BBC News Channel Other radio station(s) e.g. local or foreign ones Sky News Channel The Sunday Mail BBC website or app The Daily Record The Sun STV BBC One

Q5a-f) Thinking specifically about <Source> which of the following do you use for news nowadays? Base: All adults in Scotland (361)

Top 20 news sources by reach - Scotland

Half of adults in Scotland use BBC One for news. This is followed by STV (44%) and the Sun (18%)

TV Channel Newspaper Radio Station Website / app

% of all adults in Scotland (4.3 million)

Figure 50

5% 5% 6% 6% 6% 7% 7% 7% 8% 8% 9% 9% 9% 10% 10% 11% 13% 20% 21% 42% 65%

Twitter The Sun on Sunday Any local free weekly newspaper BBC Two The Sunday Mirror BBC Radio 4 Sky News website or app Channel 4 The Daily Mail Google (General search Engine) BBC Radio 2 The Daily Mirror BBC Radio 1 The Sun Any local daily newspaper Facebook BBC News Channel Sky News Channel BBC website or app ITV WALES BBC One

Q5a-f) Thinking specifically about <Source> which of the following do you use for news nowadays? Base: All adults in Wales (385)

Top 20 news sources by reach - Wales

65% of adults in Wales use BBC One for news. This is followed by ITV Wales (42%) and the BBC website/app (21%)

TV Channel Newspaper Radio Station Website / app

% of all adults in Wales (2.5 million)

Figure 51

6% 7% 7% 7% 8% 9% 10% 11% 11% 12% 13% 15% 16% 18% 19% 19% 21% 22% 24% 62% 67%

Channel 4 Google (General search Engine) RTE Channels\TG3\TG4 Sunday Life The News Letter Sky News website or app The Irish News The Daily Mail Facebook BBC Radio 1 The Daily Mirror The Sun BBC News Channel Sky News Channel The Belfast Telegraph Any local paid weekly paper BBC Radio Ulster Other radio station(s) e.g. local or foreign ones BBC website or app UTV BBC One

Q5a-f) Thinking specifically about <Source> which of the following do you use for news nowadays? Base: All adults in Northern Ireland (352)

Top 20 news sources by reach – Northern Ireland

67% of adults in Northern Ireland use BBC One for news. This is followed by UTV (62%) and the BBC website/app (24%)

TV Channel Newspaper Radio Station Website / app

% of all adults in Northern Ireland (1.4 million)

Figure 52

53 15 8 3 3 1 1 1 1 11 54 14 8 3 3 2 1 1 1 10 44 23 7 3 2 2 5 9 51 16 5 2 2 2 1 2 1 13 47 26 3 2 2 2 1 1 17

20 40 60

BBC ITN Sky News Corp DMGT Guardian Media Group Northern & Shell Trinity Mirror Telegraph Media Lebedev Foundation Pearson Other

UK England Scotland Wales N Ireland Base: All who use a news source nowadays in England (1618), Scotland (328), Wales (366) and Northern Ireland (349) Note: Wholesale is classified as the company that provides the news for the given

• source. Retail is classified as the owner of the branded title/service through which the news is provided

(except the three generic categories ‘commercial radio’, ‘aggregators’ and ‘social media’).

Single most personally important news source, by nation

Almost a quarter of news users in Scotland cite an ITN source as their most important news source. People in Scotland are less likely to rate a BBC source as their most important news source than

• ther nations (44% vs. 53% UK average).

Cross-platform reach (%)

WHOLESALE

Figure 53

7.3 7.1 7.0 7.7 6.7 7.0 6.7 6.7 6.9 6.6 6.9 7.0 7.3 7.2 6.8 7.5 6.9 7.4 7.1 7.2 2 4 6 8 England Scotland Wales N Ireland Television Newspapers Radio Internet (computer) Internet (mobile) Q4ba-Q4bf) And of all the different ways you say you get news, which do you tend to use for…? Base: All adults 16+ in England (1764), Scotland (361), Wales (385), N Ireland (352)

Mean importance of platforms among users of each platform, by nation

TV is considered of relatively higher importance for news among its users in Northern Ireland than the other nations.

Figure 54

Q5a) Thinking specifically about < > which of the following do you use for news nowadays Base: All who use each news source (TV=2033, Newspapers=1215, Radio=1198, Internet=926).

Average number of news sources used nowadays per platform, by nation

Average number of news sources used nowadays per platform England = 1.9 Scotland = 1.8 Wales = 2.0 N Ireland = 2.2 England = 2.0 Scotland = 2.3 Wales = 2.0 N Ireland = 2.7 England = 1.4 Scotland = 1.3 Wales = 1.4 N Ireland = 1.5 England = 1.8 Scotland = 1.9 Wales = 2.2 N Ireland = 2.4 England = 3.6 Scotland = 3.9 Wales = 4 Northern Ireland = 5.2 Adults in Northern Ireland use more news sources on average (5.2) than in the other nations.

Figure 55

79 43 28 19 17 9 5 5 6 5 36 80 40 28 18 18 8 5 6 6 5 32 73 54 22 27 13 27 3 1 6 1 43 83 48 29 15 12 15 3 3 7 2 46 85 66 25 24 16 15 6 2 6 4 1 65

20 40 60 80 100

BBC ITN Sky News Corp DMGT Trinity Mirror Guardian Media Group Lebedev Foundation Northern & Shell Telegraph Media Pearson Other

UK England Scotland Wales N Ireland Base: All who use a news source nowadays in England (1618), Scotland (328), Wales (366) and Northern Ireland (349) Note: Wholesale is classified as the company that provides the news for the given

• source. Retail is classified as the owner of the branded title/service through which the news is provided

(except the three generic categories ‘commercial radio’, ‘aggregators’ and ‘social media’).

Cross-platform audience reach, by nation

BBC reach for news across platforms is lower in Scotland than in the other nations at 73%. News Corp and Trinity Mirror each have a share of 27% in Scotland. ITN is higher in Scotland and Northern Ireland than in the other two nations. Cross-platform reach (%)

WHOLESALE

Figure 56

47% 21% 18% 13% 48% 21% 18% 12% 46% 18% 18% 18% 44% 25% 19% 12% 41% 23% 23% 14% 0% 10% 20% 30% 40% 50% Television Internet Radio Newspapers UK England Scotland Wales N Ireland Base: All who use a news source nowadays in England (1618), Scotland (328), Wales (366) and Northern Ireland (349)

Platform share of references, by nation

Platform share of references show a relatively similar picture across all nations. Proportion of respondents (%)

Figure 57

44 14 13 4 4 2 1 1 1 1 15 45 13 13 4 4 2 1 1 1 1 14 40 17 12 6 3 6 1 1 13 44 13 12 3 2 5 1 1 17 41 16 13 3 3 2 1 1 1 20

20 40 60

BBC ITN Sky News Corp DMGT Trinity Mirror Northern & Shell Telegraph Media Guardian Media Group Lebedev Foundation Pearson Other

UK England Scotland Wales N Ireland Base: All who use a news source nowadays in England (1618), Scotland (328), Wales (366) and Northern Ireland (349) Note: Wholesale is classified as the company that provides the news for the given

• source. Retail is classified as the owner of the branded title/service through which the news is provided

(except the three generic categories ‘commercial radio’, ‘aggregators’ and ‘social media’).

Share of references, by nation

Share of references is generally even across the nations, though alternative providers i.e. those included in ‘Other’, gain a higher share in Northern Ireland and Wales than England or Scotland.

WHOLESALE

Share of references (%)

44 11 7 4 4 7 2 3 2 2 5 1 1 1 5 45 10 7 4 4 7 2 3 2 2 4 2 1 1 1 4 40 15 6 6 3 6 7 2 1 2 4 1 1 5 43 11 7 3 2 5 5 4 1 2 7 3 1 4 41 14 5 3 3 8 2 2 1 1 6 2 1 1 10

20 40 60 UK England Scotland Wales N Ireland Share of references (%)

RETAIL

Figure 58

Base: All who use a news source nowadays in England (1618), Scotland (328), Wales (366) and Northern Ireland (349) Note: Wholesale is classified as the company that provides the news for the given

• source. Retail is classified as the owner of the branded title/service through which the news is provided

(except the three generic categories ‘commercial radio’, ‘aggregators’ and ‘social media’).

Share of references, by nation

Share of references is generally even across the nations, though alternative providers i.e. those included in ‘Other’, gain a higher share in Northern Ireland than England or Scotland.

Figure 59

Q5a-f) Thinking specifically about <Source> which of the following do you use for news nowadays? Base: All who use TV for news

TV channels used for news, by nation

BBC One is the most popular TV channel used for news in all of the UK nations. The BBC News Channel is more popular in England than in the other nations. England Scotland Wales Northern Ireland Unweighted base 1374 290 316 310 BBC One 73% 64% 78% 76% BBC Two 6% 9% 8% 5% ITV1 / STV / ITV WALES / UTV 40% 56% 50% 70% Channel 4 10% 9% 9% 7% S4C

• 6%
• Channel 5

5% 4% 6% 3% RTE Channels / TG3 / TG4

• 8%

Sky News Channel 20% 16% 24% 20% BBC News Channel 23% 13% 15% 18% CNN 2% 1% 2% 2% Fox News 1% 1% 1% 3% Euronews (English version) 1%

• 1%

1% Al Jazeera (English version) 4% 2% 2% 1% Russia Today 1% 1% 1% 2% BBC Parliament 1% 2%

• 1%

Figures in red are significantly different to those in purple. Figures in green are significantly different from those in red and purple. Figures in black are not statistically significant differences. Applies to rows only.

Figure 60

Q5a-f) Thinking specifically about <Source> which of the following do you use for news nowadays? Base: All who use newspapers for news

UK-wide daily newspapers used for news, by nation

The Sun is the most popular UK-wide newspaper used for news in all of the nations, with use in Scotland significantly higher than in the other nations. England Scotland Wales Northern Ireland Unweighted base 705 181 173 193 The Sun 24% 39% 24% 27% The Daily Mail 21% 9% 18% 19% The Daily Star 5% 5% 7% 5% The Daily Express 6% 2% 6% 4% The Daily Mirror 13% 5% 21% 23% The Guardian 6% 2% 4% 6% The Independent 3% * 1% * The ‘i’ 3% 1% 2% 1% The Times 10% 6% 6% 5% The Daily Telegraph 10% 1% 5% 3% The Financial Times 1%

• 1%

The Morning Star * 1%

• Figures in red are significantly different to those in purple. Figures in green are significantly different from

those in red and purple. Figures in black are not statistically significant differences. Applies to rows only.

Figure 61

Q5a-f) Thinking specifically about <Source> which of the following do you use for news nowadays? Base: All who use newspapers for news

National and regional daily newspapers used for news, by nation

Over a third of those that use newspapers for news in Scotland use the Daily Record. A similar proportion of those in Northern Ireland use the Belfast Telegraph for news. England Scotland Wales Northern Ireland Unweighted base 705 181 173 193 The Herald

• 1%
• The Scotsman
• 7%
• The Daily Record
• 36%
• The Belfast Telegraph
• 34%

The Irish News

• 18%

The News Letter

• 13%

The Western Mail

• 2%
• The Metro

13% 10% 1% * The Evening Standard 6% 1%

• The Press and Journal (Aberdeen)
• 2%
• The Courier and Advertiser (Dundee)
• 4%
• Any local daily newspaper

13% 9% 25% 4% Figures in red are significantly different to those in purple. Figures in green are significantly different from those in red and purple. Figures in black are not statistically significant differences. Applies to rows only.

Figure 62

Q5a-f) Thinking specifically about <Source> which of the following do you use for news nowadays? Base: All who use newspapers for news

UK-wide weekly newspapers used for news, by nation

England Scotland Wales Northern Ireland Unweighted base 705 181 173 193 The Sun on Sunday 13% 14% 13% 8% The Mail on Sunday 13% 6% 11% 10% The Daily Star on Sunday 2% 2% 2% 2% The Sunday Express 4% 1% 2% 2% The Sunday Mirror 7% 1% 15%a 10% The Observer 4% * 2% 2% The Independent on Sunday 1%

• 1%

The Sunday Times 8% 4% 2% 8% The Sunday Telegraph 6% 1% 2% 1% The People 2% * 4% 2% Figures in red are significantly different to those in purple. Figures in green are significantly different from those in red and purple. Figures in black are not statistically significant differences. Applies to rows only.

a This figure is also significantly different from England, but not Northern Ireland

Those who use newspapers for news in England are more likely to use the Mail on Sunday than any of the other nations.

Figure 63

Q5a-f) Thinking specifically about <Source> which of the following do you use for news nowadays? Base: All who use newspapers for news

National and regional weekly newspapers used for news, by nation

Over a third (35%) of those that use newspapers for news in Northern Ireland use a local paid weekly paper – more than any other nation. England Scotland Wales Northern Ireland Unweighted base 705 181 173 193 The Sunday Herald

• 2%
• The Sunday Post
• 16%
• The Sunday Mail
• 30%
• Scotland on Sunday
• 1%
• Wales on Sunday
• 2%
• Sunday Life
• 14%

Sunday World

• 11%

Any local paid weekly paper 5% 13% 11% 35% Any local free weekly newspaper 6% 2% 13% 4% Figures in red are significantly different to those in purple. Figures in green are significantly different from those in red and purple. Figures in black are not statistically significant differences. Applies to rows only.

Figure 64

Q5a-f) Thinking specifically about <Source> which of the following do you use for news nowadays? Base: All who use radio stations for news

Radio stations used for news, by nation

England Scotland Wales Northern Ireland Unweighted base 585 114 118 183 BBC Radio 4 24% 12% 20% 9% BBC Radio 3 2% 2% 1% 1% BBC Radio 2 23% 27% 27% 7% BBC Radio 1 18% 15% 29% 22% BBC Asian Network *

• BBC Radio Five Live

8% 6% 5% 7% BBC World Service 2% 3% 4% 1% Classic FM 7% 2% 1% 1% Talksport 4% 5% 5% 5% Heart FM 13%

• 16%

1% Absolute Radio 3% 4% 2%

• Capital FM

10% 4% 3%

• BBC Radio Scotland / Wales / Ulster
• 16%

9% 38% Any BBC local\regional radio station 10% 5% 5% 28% Other radio station(s) e.g. local or foreign 11% 32% 15% 24%a Figures in red are significantly different to those in purple. Figures in green are significantly different from those in red and purple. Figures in black are not statistically significant differences. Applies to rows only.

a This figure is not significantly different from Scotland or Wales

BBC Radio 1 is more likely to be used as a source of news in Wales than in any other nation.

Figure 65

Q5a-f) Thinking specifically about <Source> which of the following do you use for news nowadays? Base: All who use internet for news. *We believe there is overclaim for the Telegraph website/app in Northern Ireland due to false attribution for the Belfast Telegraph

Internet sources used for news, by nation

England Scotland Wales Northern Ireland Unweighted base 505 85 127 140 BBC website or app 51% 50% 57% 60% ITV or ITN (or STV/UTV) website or app 3% 14%a 5% 14% Channel 4 website or app 2% 1% 1% 2% Sky News website or app 13% 13% 20% 22% The Sun website or app 5% 5% 4% 5% The Daily Mail website or app 8% 5% 6% 11% The Daily Mirror website or app 1%

• 3%

3% The Guardian\Observer website or app 6% 9% 3% 8% The Independent website or app 2% 1% 2% 1% The Times\Sunday Times website or app 1% 3% 2% 2% The Telegraph website or app 2% 1% 1% 7%* The Metro website or app 2% 2% 1% 1% Facebook 17% 20% 30% 28% Twitter 9% 12% 15% 14% Google News (search engine just for news) 13% 16% 13% 10% Yahoo news 10% 2% 11% 11% MSN news 4% 5% 8% 2% AOL news 2% 1% 1% 1% Google (General search Engine) 15% 12% 21% 16% Huffington Post 3% 6% 2% 4% Any local newspaper websites or apps 3% 3% 4% 3% Other site that combines news links 1% 1% 2% 4%

Figures in red are significantly different to those in purple. Figures in green are significantly different from those in red and purple. Figures in black are not statistically significant differences. Applies to rows only.

a This is not significantly different to Wales

Figure 66

Q6a) In which types of ways do you access and use news through the internet or apps nowadays? Base: All who use any internet for news nowadays

Types of ways access and use news through internet or apps, by nation

England Scotland Wales Northern Ireland Unweighted base 505 85 127 140 Read news stories online 52% 52% 77% 63%a Watch TV news online 20% 18% 21% 20% Watch news related video clips 16% 16% 19% 21% Share existing news related video clips 3% 2% 1% 9% Post your own news related video clips 1% 2% 1% 1% Read news related comments or articles on blogs/social networking sites 28% 20% 23% 28% Share existing news related comments or articles on blogs/social networking sites 8% 3% 6% 12% Post your own news related comments or articles on blogs/social networking sites 4% 6% 1% 6% Watch news podcasts 4% 4% 4% 8% Listen to news podcasts 2% 3% 3% 3% Listen to radio news online 6% 4% 10% 7% Receive email alerts or notifications of news 5% 3% 5% 6% Use a ‘news ticker’ or rolling news across your screen 2% 1% 3% 3% Subscribe to personalised news information i.e. choosing which topics you get information from all over the internet via RSS or news feeds 3% 1% 1% 2% Use a search engine to find out about a particular news story or subject 17% 15% 20% 27% Look at a sequence or gallery of pictures about news 6% 3% 5% 8% Other 1% 1% * 1%

Figures in red are significantly different to those in purple. Figures in green are significantly different from those in red and purple. Figures in black are not statistically significant differences. Applies to rows only.

a This is significantly different to England