Natuurpunt & Commercial Partners Stefan Versweyveld Projects - - PowerPoint PPT Presentation

Natuurpunt &

Commercial Partners

Stefan Versweyveld Projects and Grants Department - Natuurpunt

• Non-profit NGO
• Since 2001
• Merger of Natuurreservaten vzw & de Wielewaal vzw
• Largest Flemish private site manager (26.000 ha)
• Nature study (birds, plants, butterflies,…)
• Educational institution (adults)
• Members organisation (118.000 members)
• Volunteer organisation

Who is Natuurpunt ?

• 173 local branches/sections
• 120 study workgroups
• Hundreds of local site management teams
• Together 8.500 volunteers with responsabilities for

managing our sites and the organisation

Natuurpunt = volunteer organisation

• Strong local involvement and visibility, both on socio-

cultural level as on the field

• The only large member organisation on the theme of

‘nature’

• Strong knowledge center for nature in Flanders
• > Natuurpunt is contacted by companies that want to

work together

Natuurpunt as favoured partner

• Natuurpunt :
• wants to co-operate (choise!)
• preferably in the long (er) term
• looks for opportunities
• wants to communicate about these collaborations
• Natuurpunt :
• does active prospecting for partners
• responds to questions
• > we introduce ourselves through presentation

(no sponsor file, no ready-made project!) (focus ons people and co-operation!)

Co-operating with companies

Natuurpunt protects

the most beautiful and vulnerable nature in Flanders

Purchase, restoration and management give endangered animals and plants a

safe home

With more than

118.000 members - families

the largest nature organisation in Flanders

26.000 hectare nature

in 420 nature reserves

With 173 branches and 120 study workgroups we are active across Flanders

8200 volunteers are

the heart of the organisation

Volunteers take initiative for realisation and management of nature reserves

Thousands of guided walks, courses and workshops to let people discover vulnerable nature

Hundreds marked hiking trails 2.300.000 visitors are enjoying nature

14 visitor centre for

coffee, cake en knowledge 350.000 visitors per year

Nature study and citizen science

monitor the health

• f our nature

With +30 million

• bservations

we provide the scientific basis for nature policy

With 25.000 participants per year Natuurpunt CVN is the largest educational institution in the field of nature

183 long term unemployed people at work

Defending the interests

• f nature among

politicians and policy

• rganisations through

consultation

More than 950 agreements with 790 farmers

With 37 LIFE-projects we are the leader in Europa Partner of

Birdlife International

Member of Eurosite

Through actions for the general public we encourage people te rediscover nature

Companies

and Natuurpunt can be partners

Partnerships

25

Opportunities Co-operation 2019

Objectives co-operation

• Increase support for nature (members)
• Increase name awareness of Natuurpunt
• Financial resources to achieve our objective

e.g. : Lampiris, Trappists of Westmalle, Ricoh

Financial support

• Free resources to further expand and grow our
• rganisation
• Co-financing nature restoration projects (climate)
• Co-financing large

purchases of nature sites

Promotion campaigns

• Het Grote Vogelweekend
• Expedition Natuurpunt
• Paddenoverzet
• Ontdek de natuur in Kortrijk
• Bos voor iedereen
• Het Grote Vlinderweekend
• Bat Night
• Dag van de natuur
• Wild bees project

Investing in more forest

• Creation of new forests

close to cities

• Organisation of planting day

for employees and customers

• Purchase plots and trees

• 2 accountmanagers, 1,8 FTE
• 1,8 mio euro income in 2019
• A simple agreement with every partner
• preferably long term (e.g. Lampiris 5 years) or annually

(automatically extended?!)

• always cancelable in the short term

Collaborating with companies

• Natuurpunt : +/- 70 commercial partners
• Three categories :
• small =

< 10.000 euro/year

• middle =

10 to 50.000 euro/year

• large =

> 50.000 euro/year

Collaborating with companies

Relation between sector and income

• We are not looking for sponsorship for a specific project
• We look for co-operation and than view which project(s)

we can make concrete in that cooperation !

Our succes factor ?

Our assignment/priorities at Natuurpunt :

• Free resources
• Co-financing nature restoration projects
• Co-financing purchases natural sites
• Large public campaigns
• Forest for Everyone project
• Climate
• Co-financing eco-buildings workers

! Not for one specific project!

Our priorities ?

• Compensation (Coca Cola, ABN Amro, Ikea, …)
• Image (Lampiris, Mondelez, …)
• Brand awareness (Aquafin, Horta, …)
• Turnover (Vivara, AS Adventure, Linea Trovata, …)
• > Can you respond to that ?
• > Develop customized co-operation
• > Preferably not immediately with a detailed project !

Why would a company work together ?

• Reduce footprint, compensate for residual fraction

(e.g. Eandis)

• Good neighborhood
• Reducing costs maintenance company site (more

extensive management)

• Teambuilding

Can you help solve a problem ?

What do you have to offer as an organisation ?

• 118.000 members + magazine + website + digital

communication

• Strong brand and image
• Link to:
• nature
• Media campaigns
• social dimension
• social engagement volunteers
• want to be trendsetter (hip!)

Why would a company want to work together ?

• Prospecting = very difficult + long lasting process
• Get in touch with the right people ? Topmanagement !
• Can those people get to the budgets ?
• Not always successful...
• If companies themselves approach you:
• Wright people
• With a budget!

Active prospecting ?

• Own specific projects/priorities
• Opening of nature reserves: too diffuse
• Biodiversity : no priority for companies

Not always good experiences

• Advertisements ?
• Smaller amounts
• Budgets are provided for this

What are you going for ?

• Dare/can you handle large companies ?
• How is your organisation?
• How quickly can you submit a proposal ?
• How quickly can you decide for yourself ?
• How well can you organise the follow-up ?
• Is the input / output ratio correct ?

As a fundraiser need sufficient autonomy to decide/react quickly !’

Small or large companies ?

• Minimum for partnership with Natuurpunt = 10.000 €
• Smaller projects/partnerships -> local teams and

branches

• Dare to make an ambitious enough proposal
• Upgrading is almost always very difficult

Budget requested

‘Working together with commercial partners is not always the right strategy to fill the gaps in your budget’

And finally don’t forget

thank you !

stefan.versweyveld@natuurpunt.be