Modeling your Customer December 2013 Thursday, 5 December, 13 - - PowerPoint PPT Presentation

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Feb 26, 2024 286 likes •666 views

Modeling your Customer December 2013 Thursday, 5 December, 13 Coming Clean Thursday, 5 December, 13 Data drives knowledge Knowledge drives insight Insight drives creativity Thursday, 5 December, 13 Give Get Value Value Thursday, 5

SLIDE 1

December 2013

Modeling your Customer

Thursday, 5 December, 13

SLIDE 2

Coming Clean

Thursday, 5 December, 13

SLIDE 3

Data drives knowledge Knowledge drives insight Insight drives creativity

Thursday, 5 December, 13

SLIDE 4

Give Value Get Value

Thursday, 5 December, 13

SLIDE 5

Appending Modeling

A B C D A B

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SLIDE 6

Appending

Our Data Canada Post Prism

+ +

transaction email address postal code income family make up

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SLIDE 7

I know I want to know

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SLIDE 8

The problem with BIG data is that most marketers suck at SMALL data

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SLIDE 9

Identified Anonymous

Transaction Redemption Self Identified Email Activity Website Search Social 3rd Party

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SLIDE 10

Identified Anonymous

Transaction Redemption Self Identified Email Activity Website Search Social 3rd Party How do we connect these?

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SLIDE 11

Identified Anonymous

Transaction Redemption Self Identified Email Activity Website Search Social 3rd Party Model A p p l y

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SLIDE 12

I know I want to know

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SLIDE 13

I know I want to know

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SLIDE 14

I know I want to know

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SLIDE 15

I know I want to know

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SLIDE 16

paul.tedesco@rappcanada.com

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SLIDE 17

We believe in making meaningful human connections.

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SLIDE 18

Data

Emotional connections Intelligent Creativity

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SLIDE 19

The changing face of CRM

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It’s our job to be masters in the basic principles of human nature so we can continue to fulfill the human need, regardless of how much the tools of

ur trade may change.

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SLIDE 21

Brand push has become customer pull

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SLIDE 22

Data drives knowledge Knowledge drives insight Insight drives creativity

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SLIDE 23

Meeting and exceeding customer expectations

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CRM

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becomes CEM

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Relevance + Experience + Value List + Creative + Offer

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SLIDE 27

Data drives knowledge Knowledge drives insight Insight drives creativity

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SLIDE 28

Test, Learn, Apply

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SLIDE 29

Emotion connects us. Science brings us closer.

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Seek first to understand, then to be understood.

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SLIDE 31

Clarity through the clutter.

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It’s not considered great creative...

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SLIDE 33

if it didn’t work.

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SLIDE 34

We create experiences that engage and change how people talk, act and feel about brands.

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SLIDE 35

Vision without execution is a hallucination

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SLIDE 36

RAPP is the world's leading multichannel marketing agency network.

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SLIDE 37

Pragmatic Solutions (built for you)

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