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MOBILE PAYMENT & NFC Ozgur OZVARDAR General Manager, VeriFone - - PowerPoint PPT Presentation
MOBILE PAYMENT & NFC Ozgur OZVARDAR General Manager, VeriFone - - PowerPoint PPT Presentation
MOBILE PAYMENT & NFC Ozgur OZVARDAR General Manager, VeriFone Middle East & Northern Africa 2 3 4 5 6 FACTS More than 1.2 billion NFC phones shipped by 2017 Global NFC retail payments will be $11billion by 2017 (4.7 times 2012)
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FACTS
More than 1.2 billion NFC phones shipped by 2017 Global NFC retail payments will be $11billion by 2017 (4.7 times 2012) 86% of payment terminals will support NFC by 2016 By 2015 NFC technology will be the most used solution for mobile payments
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MOBILE PAYMENTS-VALUE PROPOSITION Speed Convenience Replaces
- Wallet
- Cash
- Tickets
- Stored value cards
- Loyalty cards
- Coupons
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MAJOR PLAYERS ARE REACHING CONSUMERS WITH M-COMMERCE APPLICATIONS Consumers with multiple wallets, apps and programs will come to merchants expecting greater interaction
Mobile players Financial institutions WEB/Social Media Couponing Alternative Payments Loyalty&Marketing
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VeriFone VAS Gateway
Bringing together the Eco-system
Services& inputs Acceptence Mobile Wallet Mobile App Physical Card Manuel Key Entry Payment Gateway ECR Terminal E-commerce
Estate Management Mobile Marketing Platform Business Intelligence Reporting User and Wallet Management Dashboard
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PAYMEDIA MOBILE MARKETING PLATFORM
Portal/Campaign Management System
Campaign Definition
- Location based (NFC, Geo-
Location)
- Profiling (Gender, Age, Shopping
habits)
- Demographics
Customer Login and User Interface (Merchant, service provider, CPG, etc.)
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MOBILE MARKETING PLATFORM -KEY BENEFITS
Allow retailers, brands and media buyers to define effective, segmented campaigns Location-based, contextual, behavioral targeting Demographic/psychographic profiles
Smart Campaigns Full control
Self-service tools for distributing campaigns – no need for coupon brokers
- r group buying providers
Ultimate flexibility – supports any offer type (e.g. 50% off, 2 for 1, 10th item free)
Increased loyalty
Acquire new loyalty program members from valuable user base Increase value to consumers through enhanced targeting and mobile delivery
Measurable Campaigns
Full reporting of offer views, and redemptions
Full system integration
Terminals are updated automatically with new offers upon creation Terminals integrated to retail POS Tier 1 retailers’ internal campaign mgmt systems integrated with distribution system
Save paper and cost
Replace cumbersome and ineffective paper coupons Drastically cut fulfillment costs
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