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Mickey McManus
President, CEO and Principal, MAYA Design
“Most Advanced Yet Acceptable”
Mickey McManus President, CEO and Principal, MAYA Design Most - - PowerPoint PPT Presentation
Mickey McManus President, CEO and Principal, MAYA Design Most - - PowerPoint PPT Presentation
Mickey McManus President, CEO and Principal, MAYA Design Most Advanced Yet Acceptable Why Does Innovation Matter Now? Id like to start with a personal story When we talk about innovation. Its really about creativity, agility,
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Why Does Innovation Matter Now?
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I’d like to start with a personal story…
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When we talk about innovation. It’s really about creativity, agility, and insight.
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And it’s really about solving real problems for real people.
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But how innovation happens changes with the times, the trends, and the tools.
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So let’s start with two trends we all know, and one we don’t talk about that much.
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Trend 1: The cost of powerful, complex products and systems has dropped precipitously over the last hundred years.
1900 Today
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We’re moving towards Trillions
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Trend 2: The amount of structured information in the world has exploded with the advent of radio, TV, and most recently the Internet.
1900 Today
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We can now find never before seen patterns and make practically anything, and make it right.
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Via genetically engineered E. coli, the students managed to turn their lab into a more pleasant work environment that smells like a bakery. They engineered the
- E. coli to smell like mint while it was
growing and to smell like banana when it was done.
TRACY JAN BOSTON GLOBE STAFF JOURNALIST
“ ”
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TRACY JAN BOSTON GLOBE STAFF JOURNALIST
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Via genetically engineered E. coli, the students managed to turn their lab into a more pleasant work environment that smells like a bakery. They engineered the
- E. coli to smell like mint while it was
growing and to smell like banana when it was done.
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Via genetically engineered E. coli, the students managed to turn their lab into a more pleasant work environment that smells like a bakery. They engineered the
- E. coli to smell like mint while it was
growing and to smell like banana when it was done.
TRACY JAN BOSTON GLOBE STAFF JOURNALIST
“ ”
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But what should we make?
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Trend 3: The ability of humans to cope with these increases is limited by our own speed to evolve new “capabilities.”
1900 Today
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Deep need to tame complexity between people and the connected world
1900 Today
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Deep need to tame complexity
- Now we can make
anything and make it right…
- The question
becomes, “what is the right thing to make?”
1900 Today
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Deep need to tame complexity
- Now we can make
anything and make it right
- The question
becomes, “what is the right thing to make?”
- The challenges
ahead are complex and interconnected
1900 Today
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The challenges ahead are complex and interconnected, moving very fast, and at a scale unseen before by humankind.
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The opposite of luck is design.
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Today we must all be designers.
DANIEL PINK AUTHOR OF “A WHOLE NEW MIND”
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Design your future experience now, prototype it, and simulate it.
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ETHNOGRAPHIC RESEARCH
- Interviewing
- Contextual Inquiry
- Walk-a-Mile Immersion
- Fly-on-the Wall Observation
. . .
PARTICIPATORY RESEARCH
- What’s-on-your-Radar
- Build-your-Own
- Buy-a-Feature
- Journaling
. . .
EVALUATIVE RESEARCH
- Usability Testing
- Heuristic Review
- A/B Testing
- System Usability Scale
. . .
PEOPLE & SYSTEMS
- Stakeholder Mapping
- Persona Profiles
- Experience Diagramming
- Concept Mapping
. . .
PATTERNS & PRIORITIES
- Affinity Clustering
- Bull’s-eye Diagramming
- Importance/Difficulty Matrix
- Visualize-the-Vote
. . .
PROBLEM FRAMING
- Problem Tree Analysis
- Statement Starters
- Abstraction Laddering
- Rose, Bud, Thorn
. . .
CONCEPT IDEATION
- Thumbnail Sketching
- Creative Matrix
- Round Robin
- Alternative Worlds
. . .
MODELING & PROTOTYPING
- Storyboarding
- Schematic Diagramming
- Rough & Ready Prototyping
- Appearance Modeling
. . .
DESIGN RATIONALE
- Concept Posters
- Video Scenarios
- Cover Story Mock-ups
- Quick Reference Guides
. . .
Understanding
Methods for analyzing challenges and opportunities:
Looking
Methods for gathering insights about human experience
Making
Methods for envisioning future possibilities:
Human-Centered Design gives you creativity, agility, and insights…
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A short case study from another domain…
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ETHNOGRAPHIC RESEARCH
- Interviewing
- Contextual Inquiry
- Walk-a-Mile Immersion
- Fly-on-the Wall Observation
. . .
PARTICIPATORY RESEARCH
- What’s-on-your-Radar
- Build-your-Own
- Buy-a-Feature
- Journaling
. . .
EVALUATIVE RESEARCH
- Usability Testing
- Heuristic Review
- A/B Testing
- System Usability Scale
. . .
PEOPLE & SYSTEMS
- Stakeholder Mapping
- Persona Profiles
- Experience Diagramming
- Concept Mapping
. . .
PATTERNS & PRIORITIES
- Affinity Clustering
- Bull’s-eye Diagramming
- Importance/Difficulty Matrix
- Visualize-the-Vote
. . .
PROBLEM FRAMING
- Problem Tree Analysis
- Statement Starters
- Abstraction Laddering
- Rose, Bud, Thorn
. . .
CONCEPT IDEATION
- Thumbnail Sketching
- Creative Matrix
- Round Robin
- Alternative Worlds
. . .
MODELING & PROTOTYPING
- Storyboarding
- Schematic Diagramming
- Rough & Ready Prototyping
- Appearance Modeling
. . .
DESIGN RATIONALE
- Concept Posters
- Video Scenarios
- Cover Story Mock-ups
- Quick Reference Guides
. . .
Understanding
Methods for analyzing challenges and opportunities:
Looking
Methods for gathering insights about human experience
Making
Methods for envisioning future possibilities:
Human-Centered Design gives you creativity, agility, and insights…
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Deep need to tame complexity
- Now we can make
anything and make it right
- The question
becomes, “what is the right thing to make?”
- The challenges
ahead are complex and interconnected
1900 Today
At the intersection…
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We can’t continue to think about things in isolation. This customer, that health issue. This product, that social network, this store, that accessory.
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The Age of Disconnected Products and Services is Over.
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Connectivity allows us to shift to a human- centric, an information-centric approach that drives an end-to-end experience
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The Spread of behavior in an Online Social Network
Sources: Damon Centola, Science 329, 1194, (2010)
“Individual adoption was much more likely when participants received social reinforcement from multiple neighbors in the social network. The behavior
spread farthest and fastest across clustered-lattice networks than across corresponding random networks.”
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It’s almost like we have entirely new mountain to climb, and nobody knows the path… Billions of smart phones Trillions of connected products, services, environments, and people
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Not Much Here… Opportunities for growth tomorrow?
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Not Much Here… A Huge Volume Here.
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Any medium powerful enough to extend man's reach is powerful enough to topple his world. To get the medium's magic to work for
- ne's aims rather than against them
is to attain literacy.
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ALAN KAY COMPUTER SCIENTIST
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