Marsha P. Giesler IFSAP - April 22, 2010 IFSAP - April 22, 2010 - - PDF document

Marsha P. Giesler

IFSAP - April 22, 2010

IFSAP - April 22, 2010

IFSAP - April 22, 2010

IFSAP - April 22, 2010

Where Do You Fit in the PIO Picture?

Be Ready to Answer the Basics Be Ready to Answer the Basics Fire Department FAQs Fire Department FAQs

How many square miles does the

department protect?

How many members? Daytime and Nighttime populations? Information about the chiefs? What departments provide mutual aid? Where can people go to make donations? Contact Information

IFSAP - April 22, 2010

What’s a PIO?

Public Information Officer Public Education Public Relations Incident Command Role not a Rank Emergency and Non-Emergency What’s different about a Fire Dept. PIO? Victim Assistance

What Do You Need?

Someone who represents the

department in a good light

Someone who can think on their feet Back up Training Department Policy Partners Load and Go Kit Emergency Contacts

Types of Media Types of Media

Print Local City Radio Television PIO Whom do they really want? Websites Social Media

IFSAP - April 22, 2010

The Press Release

Press Release Format Press Release Format (Nuts and Bolts – (Nuts and Bolts – The Rest May be Cut!) he Rest May be Cut!)

IFSAP - April 22, 2010

PRESS RELEASE

FOR IMMEDIATE RELEASE DATE: Month, Day, Year SUBJECT: Residential (Other) Fire - Address CONTACT: Public Information Officer ___________ ________, (xxx) xxx-xxxx RELEASE: For Immediate Release (Town, State) On Day, Date, Year at XX:XX p.m. the _______________ Fire Department received a 9-1-1 call for a residential fire at (Street Address, Town, State and Zip Code). Upon the fire department’s arrival they encountered a tri-level family residence with an attached garage fully involved and heavy smoke and fire through the roof. Police reported that all occupants had been alerted by working smoke alarms and safely evacuated the home. An initial survey of the fire situation revealed that the fire was confined to the garage, but was spreading to the main structure. The fire broke through the eaves and spread into an attic space in the home. Firefighters set up lines to protect the interior of the house, while additional personnel were deployed to the front of the garage to extinguish the fire. A minor was transported to (Name of hospital) hospital for moderate burn

• injuries. No other injuries were reported. Property damage (if permission is obtained for release) is

estimated at $100,000 and $25,000 for content damage. Due to structural concerns and smoke and fire damage, the family has not been able to return to their home. The cause of the fire is currently under investigation. The ______________Fire Department was assisted at the scene by the following departments: ___________, ____________, ___________, and the ____________Police Department.

• ### -

Insert Department Logo Here

IFSAP - April 22, 2010

Telephone and On Scene

Do’s and Don’ts of Working with the Do’s and Don’ts of Working with the Media Media

Understand they have

a job to do too.

Provide resources Relax and be nice Honor the local media Check with the

Investigators!

Take good notes Avoid acronyms and

jargon

Know when to stop

talking!

Say “No comment”

• “Off the record”

The Waiting Game Lie Give up control Let them play one

department against another

Patience really is a

virtue

IFSAP - April 22, 2010

Remember: Never get in a *!!#*% match with someone who gets ink delivered by the truckload – They’ll always win!

The Press Conference

Press Conference

What is your role? Prepare Press packets and media kits Greet and sort Begin with Introductions The eyes and ears Q and A at the end The “Getaway”

IFSAP - April 22, 2010

Feel Free to Contact Me!

Marsha P. Giesler Downers Grove Fire Department 5420 Main Street Downers Grove, IL 60515 mgiesler@downers.us 630.434.5986

IFSAP - April 22, 2010

Thank You!