Marketing Automation mit Mautic & TYPO3 Sup7even Digital Unser - - PowerPoint PPT Presentation

Marketing Automation mit Mautic & TYPO3

Wir sind ein gutes Team.

Sup7even Digital

Unser Team

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Volker Kemeter TYPO3 Development Josef Glatz TYPO3 Development Kathrin Schütte Online Marketing Attila János Scrum Master Doreen Kallweit Online Marketing Claudia Nikollaj Creative Director Georg Ringer TYPO3 Core-Development

Digital made with in Austria. Linz. Vienna.

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AGENDA

• 1. Marketing Automation
• 2. Strategy of Marketing Automation
• 3. What is Mautic
• 4. TYPO3 + Mautic
• 5. At the end of the day?

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2: Marketing Automation

From IP to contact From contact to converter From converter to customer

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AGENDA

• 1. Marketing Automation
• 2. Strategy of Marketing Automation
• 3. What is Mautic
• 4. TYPO3 + Mautic
• 5. At the end of the day?

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3: Strategy of Marketing Automation

Contact tracking/monitoring Automates finding and muturing contacts Landing Pages + Forms Sending email | text messages | web notifications CRM

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3: Strategy of Marketing Automations

• 1. Monitoring and tracking contacts

Tracking is based on: IP and/or Cookie // Page, View or URL

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3: Strategy of Marketing Automation

• 2. Magnify data
• Magnifying data about

○ Forms on Landing Pages, Newsletters submissions ○ Whitepapers ○ User registration

• “Don´t ask too much”
• “Make a deal”

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• 3. Maintain
• Data consistency
• Data structure

3: Strategy of Marketing Automation

• 4. Master
• Using Data
• Personalized Content
• Integration in CMS will be standard in near future.

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AGENDA

• 1. Marketing Automation
• 2. Strategy of Marketing Automation
• 3. What is Mautic
• 4. TYPO3 + Mautic
• 5. At the end of the day?

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Mautic

Mautic is an open source marketing automation software (email, social & more). Open Source Licensed under GPL 3 Self hosted + SaaS

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AGENDA

• 1. Marketing Automation
• 2. Strategy of Marketing Automation
• 3. What is Mautic
• 4. TYPO3 + Mautic
• 5. At the end of the day?

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2: The Goal

From IP to contact From contact to converter From converter to customer

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1: Define contact fields 2: Create segments 3: Setup landing pages 4: Create email 5: Create campaign 6: Define point triggers and actions

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Mautic + TYPO3 Campaign Workflow

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Mautic + TYPO3 Campaign Workflow

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website.com/landingpage New Visitor

Contact / known visitor Contact segmentation Campaign Point trigger + action CRM

Master data: Using Data

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http://mautic.sup7even.digital/ http://mautic-typo3.sup7even.digital/

AGENDA

• 1. Marketing Automation
• 2. Strategy of Marketing Automation
• 3. What is Mautic
• 4. TYPO3 + Mautic
• 5. At the end of the day?

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What is special?

Open Source Licensed under GPL No license costs Self hosted Active community Agency support

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At the end of the day! automated communication & marketing processes

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Marketing Automation delivers

… and a personalized content!

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Datenschutz

Um von dieser Technologie rechtssicher zu profitieren

• bliegt Ihnen als Werbetreibendem die Verpflichtung zur

transparenten Aufklärung darüber, dass

• ein Cookie gesetzt wird (dies gebietet bereits die EU

Cookie-Richtlinie)

• das Klickverhalten personalisiert gespeichert und über

dieses Cookie zusammengeführt werden kann

• dieses gegebenenfalls zur Personalisierung Ihrer

Contents sowie der E-Mail-Kommunikation verwendet wird

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Many thanks to all open source contributers at and especialy Jurian Janssen @woeler on Slack #typo3-mautic Github.com/Woeler

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Your question?

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