MAGGIE HENNESSY DIRECTOR PUBLIC SECTOR EXECUTIVE SEARCH AND SOCIAL - - PowerPoint PPT Presentation

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Jul 30, 2023 110 likes •299 views

ENCOURAGING YOUNG PEOPLE INTO THE SECTOR MAGGIE HENNESSY DIRECTOR PUBLIC SECTOR EXECUTIVE SEARCH AND SOCIAL CARE LEAD PENNA PLC Social media Primary Secondary Social Media stats Social media recruitment has grown 54% in the past 5

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MAGGIE HENNESSY DIRECTOR – PUBLIC SECTOR EXECUTIVE SEARCH AND SOCIAL CARE LEAD PENNA PLC

ENCOURAGING YOUNG PEOPLE INTO THE SECTOR

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Social media

Primary Secondary

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Social media recruitment has grown 54% in the past 5 years
25% of jobseekers use social media as their primary tool
1 in 5 candidates applied for a job they learned about on social media
73% of companies successfully hired a candidate with social media
Social media offers a 49% improvement in candidate quality over traditional media
73% of 18-34 year olds found their last job through a social network
80% of social media access is via mobile
67% of people who found their most recent job on social media used Facebook to

do so

Social Media stats

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You can target the right candidate
Promotes your brand as an employer of choice
Builds an audience
Showcases company culture
Encourages employees to share posts
Attracts active and passive jobseekers
Offers an opportunity for interaction – ask questions, go live
Connects with the right people and organisations
(Almost) free!

Why Social Media?

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CASE STUDY

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EMPLOYER BRAND

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PENNA PROGRAMMATIC

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What is programmatic

“It just means media trading is becoming a computer-aided

activity. There’s nothing

special or confusing about that.”

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32 years old Holds an MBA Lives in Oxford 4 years experience in education Has previously visited the careers site Oxford Brookes Alumni Uses an iPhone Reads The Guardian

nline

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Increasingly popular for use in assessment
Giving candidates opportunity for realistic job profiles
Allowing you to see how candidates will react in a real life

situation

Assessing competencies and behaviours rather than skills and

experience

Virtual reality

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Ability for 24/7 contact with organisation
Can be used to engage and keep candidates warm
Used across social media to answer questions that candidates

may have

Keep the community that has been built engaged in the