SLIDE 15 Sample UDWPE Prompt for a reading on Sparkling Water sales
- You must respond to both parts of the exam and label each part of your essay accordingly.
- Part 1. Written Communication, Critical Thinking, Quantitative Literacy
- In a carefully written essay, taking time before beginning to think through your response, reflect on the
topic of the reading and evaluate the information that it presents about the recent growth in the sales of flavored sparkling water beverages. In your written evaluation, discuss the reading’s claims as to the significance of the current sparkling water boom: that is, according to the evidence given, is the sale of sparkling water a significant part of the soda market, and thus, a significant consumer phenomenon? Also discuss whether you agree with the reading’s explanations for the causes of the increase in sparkling water consumption in America. Could there be other explanations, especially with regard to the reading’s claims regarding low-income consumers? That is, are there social status, rather than cost, implications in the consumption of sparkling water rather than Coca Cola or Pepsi? You may also want to consider the role that advertising plays in the consumption of soft drinks.
- Part 2. Information Literacy
- Briefly discuss how would you go about searching for additional sources of information in order to more
fully interpret the sparkling water boom and evaluate the claims in this reading. Make certain to briefly discuss all possible search strategies that you would attempt in order to locate additional sources of information to consult for your response, including Internet and other online search strategies. Note: you do not have to actually expand your discussion of the reading: the task here is to describe what additional information (i.e. sources) you would look for and how you would go about finding it if you were to expand your discussion and analysis of the claims in this reading.