KhairPep Transforme The Story Dr Artur Paulo-Cavaco - Preserving - - PowerPoint PPT Presentation

KhairPep Transforme™

The Story

• Dr Artur Paulo-Cavaco - Preserving tapestries - found a long chain peptide

able to penetrate into cortex and rebuild the fibers.

• In 2006, Prof. Cavaco-Paulo made a major break-

through: demonstrating for the fist time that a 23 amino acid could penetrate into the cortex of human hair.

– Prior to that, only peptides of 3 to 4 amino acids were able to penetrate – however they would wash

• ut
• Continued research, by Dr Artur and his team further improved the peptide

resulting in - K18 Peptide.

The peptide can penetrate and permanently remain in the cortex

• f human hair

• Dr. Artur Paulo-Cavaco
• Prof. Artur Cavaco-Paulo, internationally recognized in the field of

Materials Biotechnology with;

–

• ver 200 peer reviewed articles, 10 books, 15 patents and a Research

Excellency award from the Portuguese Foundation for Science and Technology,

• Dr Artur is a professor of Materials Biotechnology at the

Department of Biological Engineering. His major research interests lie in protein-based polymers and fibres, molecular mechanisms of hair properties and molecular recognition functions in proteins with textile, detergent, cosmetic and medical applications

• Currently Prof. Cavaco-Paulo’s is focusing on the emerging areas of molecular

recognition functions in protein for the medical, textile and cosmetic industries.

Peptide – How it works

K18Peptide™ is a new, long-chain peptide that can penetrate hair fibres

• K18Peptides™ was uniquely designed to have a driving force and a

positive charge for hair penetration and repair.

• The KhairPep™ formula shuttles proteins into the hair. The

proteins recognize and interact with hair lipids, increasing the penetration.

• Once inside the hair the unique amino acid chain bonds with the

hair protein replacing the broken bonds and like a nail between two junctions, re-attaches the hair fibre adding strength and elasticity.

Introducing KhairPep™

Clinically proven to;

• Strengthens damage hair
• Increases hair elasticity
• More manageable and shiny

Works in 2 to 4 applications Will not rinse out next time you shampoo

Colour Safe

Introducing KhairPep Transforme™ with K18Peptide™

Repairs s hair damaged d by bleaching, colou

• uring, straighte

tening and perms s Leave ve-in treatment for stron

• nge

ger, health

lthie ier r hair ir

Serum - Masque

KhairPep Transforme™ serum

KhairPep Transforme™ leave-in serum, is a high intensity serum treatment for fine hair. It is light weight and adds body.

KhairPep Transforme™ masque

KhairPep Transforme™ leave-in masque, is a restorative, intense therapy masque for thicker, drier hair and damaged ends.

Penetrates to the cortex

Independent researchers using fluorescence microscopy showed that K18Peptide™ penetrates into the cortex of human hair and remains even after daily shampooing. Independently Proven to Penetrate and Repair

Bleached and treated with KhairPep™

The first long chain peptide that penetrates Clinically tested to repair damaged hair:

Unbleached Hair

Hair Strength

Virgin hair was relaxed with a strong alkaline/guanidine solution to produce intense straightening conditions, then treated with K18Peptide™, results:

• over 90% recovery of hair strength

After 8 bleaching's and treated with K18Peptide™, results:

• Increased hair strength up to 85%

50 100 150 Virgin 8X Bleached Peptide 50 100 150 Virgin RelaxedPeptide

Repairs Bleached Hair Repairs Relaxed/Straightened Hair

Pre Bleach

Hair Strength Index

Leave-in treatment, clinically proven to add strength

Hair Strength Index With full treatment With full treatment

Hair Elasticity

Results Improve with Repeated Treatments

With repeated applications research saw up to an additional:

• 41% increase in hair strength

Improves Elasticity

Independent Clinical tests verified

• up to 120% improvement on elasticity

100 200 300

K18 Peptide Damged Hair Hair Elasticity

Clinically proven to improve hair elasticity

Permanently Repairs

Does not Wash Out

Because K18Peptide™ gets inside hair and then bonds, it does not wash

• ut and continues to work even after repeated shampooing, keeping hair

strong and healthy.

Repairs damaged hair: increases strength, improves elasticity and leaves hair healthy

Directions

In Salon or at home: Shampoo hair. Do not use any conditioner before applying KhairPep Transforme™ products. Apply KhairPep Transforme™ evenly to damp

• hair. Comb through. Leave on for approximately 4 minutes. Apply your

favourite products as desired. Dry normally. Continued use will improve hair strength. Repeat 2 to 4 times depending on hair damage.

Professional Tips

• May be used as a pre-colour treatment to equalize perocity

(better colour, depth, evenness and shine)

• Can be used between bleaching's and toning (toner will be more

even, slower wash out)

• Ideal for aging hair that is fine, fragile and thinning
• On long fine hair use serum on roots and masque on drier ends
• Masque detangles (behenturm chloride)
• Serum adds some body and volume
• After straightening services apply KhairPep™ wait

approximately 4 minutes then apply styling products and blow dry.

Thank You