KEVIN AND TIM DISH THE DIRT THE NATURAL COMPETITION MAJOR EDITORIAL - - PowerPoint PPT Presentation

KEVIN AND TIM DISH THE DIRT

THE “NATURAL” COMPETITION

Food & Wine

March 2012 Page 22

Natural Home & Garden

March / April 2012 Page 21

Herb Companion

May 2012 Page 73

Real Simple

May 2012 Pages 160, 161

Oprah.com

February 2012

Today Show Broadcast

May 4, 2012

MAJOR EDITORIAL FEATURES 2012

Better Life on a Popular Reality TV Show

On Friday, 1 November 2013, Better Life faced the “Sharks”

• n ABC’s Shark Tank with hopes of inspiring one or more of

the show’s celebrity investors to propose a deal. The co-founders of Better Life wowed the “Sharks” with a showdown between their what-EVER! all-purpose cleaner and a national leading brand of conventional cleaner. what- EVER! won the battle cleaning up a dirty granite surface smeared with raw chicken. Better Life’s Even the Kitchen Sink scrubber fascinated everyone when it removed dried-

• n spray paint from a piece of ceramic tile. The “Sharks”

were impressed by the all natural cleaning products and the

• ffers started to fly.

As soon as the segment aired, the orders began to roll in from people who love the idea of cleaning their homes without chemicals.

SHARK TANK APPEARANCE 2013

Watch the episode: http://vimeo.com/88078295

4 FOOT RECOMMENDED SET

Description Product Name Facings UPC

Dishwasher Gel Automatic Magic 2 8-95454-00236-2 Liquid Dish Soap (clary sage & citrus) Dish it Out 2 8-95454-00216-4 All Purpose Cleaner (clary sage & citrus) what-EVER! 2 8-95454-00204-1 Floor Cleaner (RTU) Simply Floored 2 8-95454-00205-8 Glass Cleaner I Can See Clearly, WOW! 2 8-95454-00201-0 Countertop Cleaner Take It For Granite 1 8-95454-00210-2 Cleansing Scrubber Even The Kitchen Sink 2 8-95454-00203-4

8 FOOT RECOMMENDED SET

Product (Shelf 2) Facings

Hand Soap Refill (clary sage & citrus) 1 Hand Soap Refill (citrus mint) 1 Hand Soap (citrus mint) 1 Lotion (citrus mint) 1 Hand Soap (clary sage & citrus) 1 Lotion (clary sage & citrus) 1 Nursery Cleaner 1 Electronic Screen Cleaner 2 Produce Wash 1 Stain & Odor Eliminator 2 Stone Countertop Cleaner 1 Stainless Steel Cleaner & Polish 1 Wood Furniture Cleaner & Polish 1

Product (Shelf 1) Facings

Dishwasher Gel 2 Liquid Dish Soap (clary sage & citrus) 1 Liquid Dish Soap (unscented) 1 All-Purpose Cleaner (unscented) 1 All-Purpose Cleaner (clary sage & citrus) 2 Ready-to-Use Floor Cleaner 2 Glass and Window Cleaner 1 Stone Countertop Cleaner 1 Cleansing Scrubber 2

PRODUCT RANKING – CLEANING & DISH

Cleaning and Dish

1. Ready-to-use floor cleaner -- Simply Floored! 2. All-purpose cleaner (clary sage & citrus) -- what-EVER! 3. Dishwasher gel -- Automatic Magic 4. Liquid dish soap (clary sage & citrus) -- Dish It Out 5. Window cleaner -- I Can See Clearly, WOW! 6. Cleansing scrubber -- Even The Kitchen Sink 7. Stone countertop spray -- Take It For Granite 8. All-purpose cleaner (unscented) –- what-EVER! 9. Liquid dish soap (unscented) –- Dish It Out 10. Stainless steel cleaner – Einshine 11. Wood furniture cleaner – Oak-Y Dokey 12. Nursery cleaner – 2am Miracle 13. Laundry soap (lavender grapefruit or scent free) – Spin-credible 14. Electronic screen cleaner – Green Screen 15. Stain & odor eliminator – Natural Stain & Odor Eliminator 16. Fruit & vegetable wash – Produce Wash

PRODUCT RANKING – PERSONAL CARE

Personal Care

1. Liquid hand soap (citrus mint) – No Regrets 2. Liquid hand soap (clary sage & citrus) – Go Forth & Conquer 3. Hand lotion (citrus mint) – Cool Calm Collected 4. Hand lotion (clary sage & citrus) – Work It. Own It. 5. 32oz refill liquid hand soap -- No Regrets 6. 32oz refill liquid hand soap -- Go Forth & Conquer

wh what at-EVER! EVER!

No Rinsing. No Residue.

what-EVER! truly is the workhorse of the line. It is as simple as spray and wipe, but wait until you see all the places tackled… kitchen - the scuff mark on the wall, the spilled juice on the floor; bathroom - as a daily shower spray on the glass shower doors; laundry - Mud on your pants? Spray them with what-EVER! and throw them in the laundry. SURFACES: Use this safe cleaner on any surface, including: countertops, appliances, sinks, toilets, walls, baseboards, floors, tables, chairs, showers and tubs. SCENT: Available in Scent-Free or naturally scented using only natural extracts of Clary Sage & Citrus. SIZE: 32oz

NATURAL ALL-PURPOSE CLEANER

I Can See Clearly, Wow!

No Rinsing. Streak-Free. Film Free.

SURFACES: Glass, windows, mirrors, plexiglass, auto glass, tinted windows, light fixtures, chrome, and acrylic. Stand back and admire our streak-free shine without the use of alcohol or ammonia. SCENT: Breathe easy, this product is scent-free. SIZE: 32oz

NATURAL GLASS CLEANER

Simply Floored!

Ready To Use. No Rinsing.

Kick the bucket! Simply Floored is a ready-to-use, no rinse cleaner for all floor types (especially hardwood). Squirt directly

• n your floor, then mop with a clean damp mop. Rinse your mop

as necessary and enjoy the clean shine. Oh, so simple to get floors clean. SURFACES: Cleans and restores a brilliant shine to: hardwood, tile, marble, bamboo, vinyl, laminate and other sealed floors. May also be used with dry mops, such as microfiber or terry cloth mops. SCENT: Naturally scented using only natural extracts of Citrus & Mint. SIZE: 32oz

NATURAL FLOOR CLEANER

Even the Kitchen Sink

No Scratching. Keeps Surfaces Shiny & Protected.

The name means everything + your kitchen sink. Seize your cleansing scrubber when you need more oomph. The day old spaghetti sauce dried on the cooktop, the marker your kids drew

• n the wall, the scum-ridden tile in your bathroom, the toilet

bowl…. Oh, and even the kitchen sink. SURFACES: This naturally powerful gentle cleaning scrubber works wonders on tubs, tile and grout, toilet bowls, shower doors, ceramic, stovetops, glass cooktops , stainless steel sinks, porcelain, enamel, stone, cultured marble, non-polished solid countertops, & laminate. SCENT: Breathe easy, this product is scent-free. SIZE: 16oz

NATURAL CLEANSING SCRUBBER

Oak-y Dokey

• Clean. Polish. Protect.

Get your finest wood surfaces looking brand new without that greasy ‘dust-magnet’ residue. Oak-Y Dokey cleans and leaves a natural shine. Our special blend of natural conditioning oils will actually repel dust and fingerprints long after cleaning. SURFACES: Safely cleans and polishes: wood furniture, cabinets, paneling, and other finished wood surfaces. Also great

• n antiques, engineered woods, and veneers.

SCENT: Naturally scented using only natural extracts of Cinnamon and Lavender. SIZE: 16oz

NATURAL WOOD FURNISHING POLISH

Take It For Granite

• Clean. Polish. Protect.

Take It For Granite will leave your stone surfaces looking like the rock stars they are without hazing or streaking. Our solvent free formula also protects your investment by keeping your sealant intact and leaving you with a beautiful shinw. SURFACES: Safely cleans and shines: granite, marble, quartz, slate, concrete, limestone, travertine, terrazzo, silestone, soapstone, and other high-end stone surfaces. Great for countertops, vanities, and tables. Perfect for daily cleaning of all stone surfaces. No rinsing required. SCENT: Naturally scented using only natural extracts of Pomegranate & Grapefruit. SIZE: 16oz

NATURAL STONE & COUNTERTOP CLEANER

Einshine

• Clean. Polish. Protect.

Finally a stainless steel cleaner & polish that can make your stainless appliances look like a catalog ad. Not only will Einshine get rid of the dust, fingerprints and water marks with one very easy application, our special blend of natural oils will repel dust, fingerprints long after cleaning. SURFACES: Safely cleans and polishes stainless steel appliances: refrigerator, dishwasher, oven, cooktop, and range

• hood. Also great on chrome, nickel, titanium, and other fine metal

surfaces. SCENT: Naturally scented using only natural extracts of Lavender & Chamomile. SIZE: 16oz

NATURAL STAINLESS STEEL CLEANER

Dish It Out

Easy Rinsing. pH Balanced. Sulfate-Free.

Tough on grease, and gentle on the hands. You know it because it is sulfate free (SLS/SLES). No more dry, irritated hands from doing dishes. Ditch the gloves and still get that squeaky clean you love. SURFACES: Pamper your pots and delight your dishes with Dish It Out. SCENT: Available in Scent-Free or naturally scented using only natural extracts of Clary Sage & Citrus. SIZE: 22oz

NATURAL DISH SOAP

Automatic Magic

No white film. No Residue. Sparkling Clean.

Looking for a natural dishwasher detergent that actually works? So were we, until we invented Automatic Magic. Your dishes will come out clean and sparkling without spots, film, or haze. At 60 loads per bottle, Automatic Magic provides great performance and value. FOR USE WITH: Automatic Magic is an ultra concentrated gel designed for use in automatic dishwashers. SCENT: Breathe easy, this product is scent-free. SIZE: 30oz LOADS: 60

NATURAL DISHWASHER CLEANER

Spin-Credible

Ultra Concentrated. Color Safe. Hypoallergenic.

Finally a natural laundry detergent that is truly natural and truly

• works. Let Spin-Credible take on your dirtiest loads. Our color

safe formula will keep your clothes looking new, and because Spin-Credible is hypoallergenic your skin will thank you as well. FOR USE WITH: Spin-Credible can be used with both HE and Standard Washing Machines. SCENT: Available in Scent-Free or naturally scented using only natural extracts of Lavender & Grapefruit. SIZE: 64oz LOADS: 64

NATURAL LAUNDRY DETERGENT

Produce Wash

Removes Dirt, Wax and Contaminants.

Better Life’s produce wash removes wax, dirt and other contaminants with ease while using an all natural formula. SURFACES: Safe to use on any fruit or vegetable - strawberries, grapes, oranges, beets, spinach, peppers and so on. DIRECTIONS: Spray on fruit or vegetable and rub with hands or produce brush to remove wax, dirt and residues. Rinses clean with water. SIZE: 16oz

NATURAL FRUIT & VEGETABLE CLEANER

Stain & Odor Eliminator

Removes Blood, Pet Messes, Food Stains and Sweat.

A stain and odor remover that was designed for active and healthy lifestyles. Our natural formula actually removes the

• dors from both hard surfaces as well as fabrics and upholstery.

SURFACES: Use on clothes, carpet, upholstery, hard surfaces, sporting gear. Pre-treat clothes to remove tough sweaty odors and stains. Clean and deodorize fitness equipment, gym bags, shoes, floors, or anything that needs to be clean and fresh. SCENT: Naturally scented using only natural extracts of Lavender and Lemongrass. SIZE: 16oz

NATURAL STAIN & ODOR ELIMINATOR

2am Miracle

No Rinsing. No Residue. SURFACES: Finally, a safe nursery cleaner made for cribs, changing tables, changing pads, car seats, highchairs, diaper pails, toys, walls, doors, floors, and mattresses. SCENT: Pure essential oils of lavender and chamomile help you and baby relax. SIZE: 16oz

NATURAL NURSERY CLEANER

Green Screen

No Streaks. No Fragrance. No Dye. No Scratching.

Tired of looking at all the ick and yuck on your smartphone and tablet? Scared to clean that beautiful big screen after your dog licked it? Green Screen is designed to safely clean all the devices and gadgets that get you through your day. SURFACES: Screens- smart phones, laptop, monitor, notebook,

• tablet. TVs- LCD, LED, plasma, projection. Lenses- eye glasses,

camera, camcorder, telescope, projectors. Also good for- glass, acrylic, copiers, binoculars, tinted windows. SCENT: Breathe easy, this product is scent-free. SIZE: 8oz

NATURAL SCREEN CLEANER

Personal Care

All Natural. Sulfate Free. Petroleum Free.

Better Life’s line of personal care products gives you an all natural luxurious experience at a value price. Formulated with

• nly the best ingredients our personal care products will keep

your skin looking beautiful. SOAPS: pH balanced and fee of sulfates, parabens, and triclosan our soaps can be used as a hand wash, face wash, or shower gel. LOTIONS: Packed with nutrient rich hydrators to deeply nourish and soothe dry skin. Free of mineral oil and silicones. SCENT: Both soaps & lotions are naturally scented with either Clary Sage & Citrus or Citrus & Mint. SIZE: 12oz

NATURAL SOAPS AND LOTIONS

• Performance which exceeds customer expectations
• Truly safe, truly natural
• Exclusivity in mass channel
• High Gross Margins
• Distinctive shelf appearance

They’ll try us

• nce, and

then love us forever.