J.P. Morgan Conference
Hau Thai-Tang Executive Vice President Product Development and Purchasing, Ford Motor Company
J.P. Morgan Conference Hau Thai-Tang Executive Vice President - - PowerPoint PPT Presentation
J.P. Morgan Conference Hau Thai-Tang Executive Vice President Product Development and Purchasing, Ford Motor Company Smart Choices for Value Creation Our Freedom of movement drives human progress. Belief To become the worlds most trusted
Hau Thai-Tang Executive Vice President Product Development and Purchasing, Ford Motor Company
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Our Belief Our Plan
Smart Choices for Value Creation
Winning Portfolio Propulsion Choices Autonomous Technology Mobility Experiences Operating Leverage Build, Partner, Buy Capital Efficiency Strong Balance Sheet
Fitness Culture & Values Metrics
Growth EBIT Margin ROIC Cash Flow
Passion for Product & Deep Customer Insight Our People Our Aspiration Freedom of movement drives human progress. To become the world’s most trusted mobility company, designing smart vehicles for a smart world.
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ROIC (%) EBIT Margin
+
Circle size = Actual 2017 +/- EBIT (Bils)
Expense For Future Growth Low Performing $(4)B
H I G H L Y A C C R E T I V E
Profitable $1B High Performing $14.5B
150% of Company EBIT
(10)% 10% (10)% 10%
20% 40% 50% (20)% (30)% 20% (15)%
H I G H L Y D I L U T I V E Note: All references to EBIT and EBIT Margin are on an adjusted basis
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39% 60% 24% 29% 37% 11% 2015 Plan
(2016 - 2020)
2018 Plan
(2019 - 2023) Utilities Trucks and Commercial Vehicles Cars
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CONNECTIVITY EFFICIENCY UTILITY AFFORDABILITY
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WORK PERFORMANCE ADVENTURE HUMAN CONNECTION
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AVERAGE AGE OF PORTFOLIO
( Y E AR S )
FORD SHIFTING PORTFOLIO
0% 25% 50% 75% 100%
COMMERCIAL VEHICLES PICKUP TRUCKS SUVs CARS
Competitor
a
Competitor
B
5.7 5.3 3.3 4.1 4.7 2018 2019 2020 2020 2020
COMPETITOR
B
COMPETITOR
A
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Cost & Efficiencies Identified
Manufacturing $1.3B Marketing & Sales $5B IT $0.2B Material Cost $12B Engineering / Product Development $7B
Cumulative Benefit Over 2018 - 2022 Plan Period Versus Original Planned Spend
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Engineering / PD Cost Reduction
Less Time From Sketch To Showroom
Manufacturing Cost Reduction
Improved Material Cost
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Vehicle program Portfolio
Product Co-Creation Hardware at Speed of Software
Collaborative product innovation
Modular Architecture
Best-in-class speed to market Cover bandwidth of portfolio; deliver customer needs and cost targets
Improve engineering efficiency by 20 - 40% Increase product
Faster time to market Lower product investment cost Lower labor cost
Customer Needs
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Customer Differentiation and Diversity Commonality
Pre-ONE FORD
Flexible Architecture with Modules
ONE FORD
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Platforms Flexible Architectures With Modules
Portfolio Requirements
9 5
Engineering & Investment Efficiency
✓ ✓✓
Global / Regional / Local Market Scale
✓ ✓✓✓
Customer Wants & Willingness To Pay
✓ ✓✓
Material Cost Savings
Supply Base Operating Efficiency
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* BEV capable
Flexible Architectures Customer Architecture Differentiators
5 4 3 2 1 ICE*: FWD / AWD Unibody ICE*: Commercial Van Unibody BEV: All drive types Unibody ICE*: RWD / AWD Body-On-Frame ICE*: RWD / AWD Unibody Body / Frame Propulsion / Drive Energy Consumer Experience Regulatory Requirements
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Flexible Architectures
5 4 3 2 1
ICE – FWD / AWD Unibody ICE – Commercial Van Unibody BEV – All Drive Types Unibody ICE – RWD / AWD Body-On-Frame ICE – RWD / AWD Unibody JVs / Alliances
MSRP
$ $$ $$$ $$$$
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Flexible architectures
RWD / AWD Body On Frame FWD / AWD Unibody RWD / AWD Unibody BEV
Unibody Architecture common modules, e.g. cross-car beam, suspension Cross-architecture common modules, e.g. center display and human machine interface
Focus Escape Transit Connect
Future Current
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~30% ~30% ~40% Program specific, differentiating parts Architecture-specific modules Cross-architecture common modules
Up to 70% of vehicle value managed with modularity ~70%
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in plan period
Reduction in product configurations and part complexity Market offering rationalized based on customer and competitor insight Benchmark informed design sourced at best cost
Market alignment Benchmarking for most efficient design Complexity reduction
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Our Belief Our Plan
Smart Choices for Value Creation
Winning Portfolio Propulsion Choices Autonomous Technology Mobility Experiences Operating Leverage Build, Partner, Buy Capital Efficiency Strong Balance Sheet
Fitness Culture & Values Metrics
Growth EBIT Margin ROIC Cash Flow
Passion for Product & Deep Customer Insight Our People Our Aspiration Freedom of movement drives human progress. To become the world’s most trusted mobility company, designing smart vehicles for a smart world.
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Engineering / PD Cost Reduction
Less Time From Sketch To Showroom
Manufacturing Cost Reduction
Improved Material Cost
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Our Belief Our Plan
Smart Choices for Value Creation
Winning Portfolio Propulsion Choices Autonomous Technology Mobility Experiences Operating Leverage Build, Partner, Buy Capital Efficiency Strong Balance Sheet
Fitness Culture & Values Metrics
Growth EBIT Margin ROIC Cash Flow
Passion for Product & Deep Customer Insight Our People Our Aspiration Freedom of movement drives human progress. To become the world’s most trusted mobility company, designing smart vehicles for a smart world.
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Statements included or incorporated by reference herein may constitute “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements are based on expectations, forecasts, and assumptions by our management and involve a number of risks, uncertainties, and other factors that could cause actual results to differ materially from those stated, including, without limitation:
We cannot be certain that any expectation, forecast, or assumption made in preparing forward-looking statements will prove accurate, or that any projection will be realized. It is to be expected that there may be differences between projected and actual results. Our forward-looking statements speak only as of the date of their initial issuance, and we do not undertake any obligation to update or revise publicly any forward-looking statement, whether as a result of new information, future events, or otherwise. For additional discussion, see “Item 1A. Risk Factors” in our Annual Report on Form 10-K for the year ended December 31, 2017, as updated by subsequent Quarterly Reports on Form 10-Q and Current Reports on Form 8-K.