INVESTOR PRESENTATION MARCH 2020 Over 10 Years in Business - - PowerPoint PPT Presentation

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INVESTOR PRESENTATION MARCH 2020 Over 10 Years in Business - - PowerPoint PPT Presentation

INVESTOR PRESENTATION MARCH 2020 Over 10 Years in Business Consumer-Oriented Cannabis Enterprise Retail-Focused Growth Initiatives DISCLAIMER F O RWA R D - L O O K I N G S TAT E M E N T S This presentation is strictly confidential and must


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Consumer-Oriented Cannabis Enterprise Over 10 Years in Business Retail-Focused Growth Initiatives

INVESTOR PRESENTATION

MARCH 2020

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This presentation is strictly confidential and must not be copied, distributed, circulated or disseminated without the express written consent of High Tide Inc. (the “Company”). This presentation does not constitute an “offering memorandum” as such term is defined under Canadian securities legislation and confers no statutory, contractual or other similar rights of rescission or other action or remedy to any recipient under securities legislation in Canada, the United States or other jurisdiction for misrepresentation or

  • therwise. No securities are being offered for sale hereunder. This

document does not provide full disclosure of all material facts relating to the securities offered. Readers must conduct their own analysis and review of the Company and of the information contained in this presentation and must contact their own professional advisors. This presentation contains “forward-looking information”. Forward- looking information includes, without limitation, statements regarding macroeconomic factors, future demand and supply dynamics for cannabis, production and development forecasts and timelines, estimates as to the demand for cannabis and cannabis paraphernalia, future cannabis prices, solutions to past problems, valuations, capital and operating expenditures, ability to obtain financing, future currency exchange rates, government regulation

  • f cannabis, and environmental risks. Similarly, forward-looking

information also includes economic analysis of the business of the Company and the results thereof, including, without limitation, cash flow projections, estimated capital and operating costs, and all economic analysis derived from such estimates and forecasts. In general, forward-looking information can be identified by the use of forward-looking terminology such as “plans”, “expects” or “does not expect”, “projects”, “forecasts”, “budget”, “estimates”, “schedule”, “intends”, or variations of such words and phrases or state that certain actions, events or results “may”, “could”, “would”, “might” or “will be taken”, “occur” or “be achieved”. The forward-looking information is based upon factors and assumptions the Company believes is reasonable based on information currently available to

  • them. Forward-looking information is subject to known and

unknown risks, uncertainties and other factors that may cause the actual results, level of activity, performance of the Company to differ from forward-looking information. There can be no assurance that such information will prove to be accurate as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on forward-looking information. The Company does not undertake to update any forward-looking information, except as required under applicable securities laws. Financial outlook and future‐oriented financial information contained in this presentation about prospective financial performance, financial position or cash flows is based on assumptions about future events, including economic conditions and proposed courses of action, based on management’s assessment of the relevant information currently available. In particular, this presentation contains revenues, gross margins and earnings before interest, taxes, depreciation and amortization for 2018 and 2019. These projections contain forward‐looking statements and are based on a number of material assumptions and factors set out above. These projections may also be considered to contain future oriented financial information or a financial outlook. The actual results of the Company’s operations for any period will likely vary from the amounts set forth in these projections, and such variations may be material. See the above for a discussion of the factors that could cause actual results to

  • vary. The future-oriented financial information and financial
  • utlooks contained in this presentation have been approved by

management as of February 28, 2020. Readers are cautioned that any such financial outlook and future‐oriented financial information contained herein should not be used for purposes other than those for which it is disclosed herein. These materials may contain inaccuracies or typographical errors. The Company shall not be responsible for any errors or omissions contained in these materials and do not guarantee the accuracy, completeness or timeliness of the information contained herein. See a description of the readers’ rights under “Statutory Rights of Action for Damages or Rescission” at the end of this presentation.

F O RWA R D - L O O K I N G S TAT E M E N T S

DISCLAIMER

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COMPANY SNAPSHOT

High Tide is an Alberta-based, vertically-integrated and retail-focused cannabis corporation:

RETAIL SEGMENT:

  • Over 10 years focused on the cannabis consumer
  • 28

1 Canna Cabana branded retail cannabis stores

  • 5

1 Smoker’s Corner smoking accessories stores

  • 2

1 KushBar retail cannabis store now open

  • Grasscity.com – world’s best online headshop

WHOLESALE SEGMENT:

  • Designs, manufactures and distributes proprietary

smoking accessories and cannabis lifestyle products

  • RGR Canada with over 5,000 SKUs
  • Famous Brandz featuring 9 celebrity licenses

Aurora are Aphria are strategically invested in High Tide Stock Symbols CSE:HITI | OTC:HITIF | FRA:2LY Share Price1 $0.165 Average Daily Volume2 471,112 Share Outstanding (basic) 232 million Market Capitalization $35 million Total Employees3 294 TTM Revenue4 $31.3 million TTM Gross Margin4 $11.3 million Total Assets5 $40.7 million

1 As at March 2, 2020. 2 Total from all three exchanges as at March 2, 2020. 3 As at March 2, 2020 including all direct retail staff. 4 For the trailing 12-month period ending October 31, 2019. 5 As at October 31, 2019, per 2019 audited financials.

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4 O N L I N E

ESTABLISHED IN ALL DOWNSTREAM MARKETS

Long-standing chain of cannabis accessory stores in Canada Headquartered in Amsterdam, Grasscity.com is the world’s premier online store for smoking accessories and cannabis lifestyle products

B R I C K S & M O R T A R

1 0 + Y E A R S O F O P E R AT I O N S ; 6 V E R T I C A L LY- I N T E G R AT E D B U S I N E S S E S

WHOLESALE

Canada’s premiere distributor and manufacturer of smoking accessories and lifestyle products Global manufacturer and distributer of celebrity-licensed smoking accessories and cannabis lifestyle products One of Canada’s largest cannabis retail networks Deployed selectively to leverage existing real estate partnerships

A C C E S S O R I E S O N L Y C A N N A B I S & A C C E S S O R I E S

RETAIL

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To provide the full spectrum of best-in-class products and services for cannabis consumers, while growing organically and through acquisitions, to become the world’s premier retail-focused and vertically-integrated enterprise S H O R T- T E R M

  • Continue constructing and opening more retail cannabis stores
  • Convert LOIs into fully-executed projects
  • Establish a retail presence in all applicable Canadian provinces
  • Hire talented people to help lead, operate and grow the organization
  • Foster positive relationships with governments and local communities
  • Build great brands
  • Develop responsible customer relationships
  • Play a key role in shaping a world-leading Canadian cannabis industry
  • Deliver shareholders an industry-leading ROI and earn premium multiples as

a public company through strategic stewardship, disciplined capital allocation and strong governance

L O N G - T E R M

GOALS VISION STRATEGY

  • Organic initiatives, business development

and major internal projects

  • Asset acquisitions
  • Corporate transactions

ACCRE TI V E G ROWTH

  • Consumer trends and product manufacturing
  • Customer education
  • Peer monitoring
  • Industry evolution
  • Government regulations

CONTI NUOUS R&D

  • High-quality retail focus – corporate and franchise
  • Loyal customers via strong brands, responsible retail

and excellent service

  • Margin capture through vertical integration
  • Optimized operations – manufacturing and distribution

DI FFERE NTI ATI ON

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6 Growth to 3 Smoker’s Corner Locations

2009 2012 2018 2015

Founded Co-founded Growth to 7 Smoker’s Corner Locations Smoker’s Corner Welcomed to the CFA Founded Acquired remaining 50% of KushBar Co-founded Founded Listed as HITI on

  • Dec. 17, 2018

Acquired 1st Franchised Smoker’s Corner Location

TIMELINE OF MILESTONES

Founded

2019

Invested $10 MM Invested $4.5 MM 28 Current Locations 5 Current Locations 2 Current Locations

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RECENT CORPORATE HIGHLIGHTS

April 22, 2019 High Tide Receives $8.4 Million from First Tranche Closing of Convertible Debenture Offering April 23, 2019 High Tide Records 234% Increase in 4/20 Weekend Sales May 24, 2019 High Tide Acquires Retail Cannabis Store and E-Commerce Business to Enter Saskatchewan Market June 29, 2019 High Tide Reports Results for Second Quarter 2019 Featuring a 325% Increase in Revenue over the Same Period Last Year July 23, 2019 High Tide Establishes Nevada Warehouse to Increase Focus on US Smoking Accessories and CBD Markets September 30, 2019 High Tide Reports Financial Results for 3Q19 Featuring a 281% Increase in Revenue over the Same Period of 2018 November 27, 2019 High Tide Selected to Manage the Aurora Cannabis Retail Store in West Edmonton Mall for multiple years November 21, 2019 High Tide Opens 27th Canna Cabana Bringing its Total to 30 Branded Retail Cannabis Stores across Canada December 27, 2019 Famous Brandz Signs Fabulous Furry Freak Brothers License; High Tide Closes $6.1 Million Convertible Debenture Offering January 27, 2020 High Tide Acquires Top Performing Canna Cabana Retail Cannabis Store in Hamilton, Strengthens Presence in Ontario January 7, 2020 High Tide Secures $10 Million Credit Facility to Expand in Ontario, among other uses December 10, 2019 High Tide Acquires Remaining 49.9% of KushBar Joint Venture with 4 Retail Cannabis Locations in Alberta January 28, 2020 High Tide Acquires 50% of Canna Cabana Retail Cannabis Store in Sudbury, Ontario February 28, 2020 High Tide Reports 2019 Financial Results featuring a 258% Increase in Revenue

  • ver the Previous Fiscal Year

February 14, 2020 High Tide Announces Agreement to Sell KushBar Assets and 5 Development Permits to Halo Labs for $12 Million

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RECENT FINANCIAL HIGHLIGHTS (I N THOUS A ND S OF CA D)

Summary Income Statement Fiscal 2018 (Audited) 1Q19 (Unaudited) 2Q19 (Unaudited) 3Q19 (Unaudited) 4Q19 (Audited) Fiscal 2019 (Audited) Revenue $8,749 $5,001 $6,596 $8,288 $11,409 $31,294 Gross Margin 3,110 1,790 2,351 3,060 4,115 11,316 Net Loss for the Period ($4,533) ($3,822) ($3,319) ($3,724) ($15,428) ($26,658) Summary Balance Sheet Cash & Equivalents $8,198 $6,963 $9,295 $2,502 $806 Accounts Receivable 855 1,450 1,262 2,587 2,385 Inventory 3,463 4,806 4,175 5,718 6,719 Total Assets $25,922 $39,125 $47,677 $50,703 $40,743 Current Liabilities $2,590 $3,418 $4,356 $2,752 $10,800 Non-Current Liabilities 17 10,470 18,407 23,704 20,536 Total Equity 23,315 25,237 24,193 24,247 9,407 Total Liabilities & Equity $25,922 $39,125 $47,677 $50,703 $40,743

$0 $2,000 $4,000 $6,000 $8,000 $10,000 $12,000 1Q19 2Q19 3Q19 4Q19 Revenue $0 $1,000 $2,000 $3,000 $4,000 $5,000 1Q19 2Q19 3Q19 4Q19 Gross Margin

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THE RISING TIDE OF CANNABIS

  • 1. DELOITTE: Recreational Marijuana I Insight & Opportunities

The biggest opportunity in Canadian cannabis is downstream

  • EXPERIENCED. WELL POSITIONED.

EXECUTING ON GROWTH.

Multi-billion market in Canadian cannabis consumption1

R E TA I L C A N N A B I S M A R K E T S I Z E

M A N U F A C T U R I N G & W H O L E S A L E D I S T R I B U T I O N R E T A I L

~ $5 Billion

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CANNA CABANA

B E C O M I N G C A N A D A’ S L A R G E S T R E TA I L C A N N A B I S N E T W O R K

Canada’s One-Stop Cannabis Shop Current & Projected Store Counts

RETAIL

As at Jan. 2020 Current Stores Open Development Permits Leases Target Number

  • f Stores

AB 23 41 42 45 BC 2 2 8 SK 2 2 2 2 MB 1 1 ON 31 8 75 Total 28 46 54 131

  • 1. Current store open in Toronto, ON is owned and controlled by winner of the AGCO’s EOI lottery.
  • 28 locations now open in the provinces of

Alberta, Ontario & Saskatchewan

  • Highest average rating by independent

customer reviews among all retail chains

  • Industry-leading employee training

program results in premier customer service

  • Centralized logistics management
  • Built on data from existing customer base
  • Accessories for various methods of

consumption

  • Target location size of 1,500-2,500 sq. ft.
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KushBar

S E C O N D R E TA I L C A N N A B I S B U S I N E S S : M O D E R N – O P E N – R E L A X E D RETAIL

First locations opened in Alberta in September & October 2019. Next location coming soon…

As at Jan. 2020 Current Stores Open Permits Leases AB 2 3 3 ON 5 Total 2 3 8

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FUTURE CONCEPT

EXPECTED TO LAUNCH UPON LEGALIZATION OF CONSUMPTION LOUNGES

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RETAIL

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GRASSCITY

W O R L D ’ S B E S T K N O W N O N L I N E H E A D S H O P

Large U.S. Customer Base Forums & Social Media World’s top accessories e-retailer

  • 90% of orders from customers in the

U.S.

  • Order fulfilment in Europe and North

America in 2019

  • Large opportunity to add new

customers and products

  • 34 million unique users in

Grasscity Forums since inception

  • 640,000 current forum members
  • 75 million page views per year
  • 265,000 followers on Facebook,

Instagram and YouTube

  • 20-year history as online store
  • 5.8 million site visits per year
  • 0.6 million customers in database
  • 65,000 orders per year
  • 80,000 newsletter readers
  • 34,000 certified online reviews

RETAIL

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GRASSCITY – A STRONG STRATEGIC FIT

  • Design & Production
  • Brand Licensing
  • Optimized Logistics; ship from

North America to local customers

  • Multiple Warehouses
  • Established Online
  • SEO & Social Media

Access to Europe for High Tide’s wholesale segment Margin expansion through vertical integration Sale of similar products to similar customers

M A N U F A C T U R I N G D I S T R I B U T I O N R E TA I L

RETAIL

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SMOKER’S CORNER

5 Current Locations (4 corporate; 1 franchise)

S M O K I N G A C C E S S O R I E S & C A N N A B I S L I F E S T Y L E P R O D U C T S

One of Canada’s oldest counter-culture chains

Widest range of smoking accessories for cannabis and tobacco consumers

10+ Years of Retail Experience Serving the Cannabis Enthusiast

K E Y R E L AT I O N S H I P S :

  • Thousands of annual retail customers
  • Direct and indirect with communities
  • Municipalities in multiple provinces
  • Landlords and commercial real estate brokers

F R A N C H I S E D S TO R E S :

  • Member of the Canadian Franchise Association
  • Master franchise agreement and all other key

documents

  • Back-office administration
  • Training and support

RETAIL

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RGR CANADA

WHOLESALE

Distribution network extends from our 27,000 sq. ft. facility in Calgary, AB

>5,000 SKUs 10 Years

Manufacturing contracts with industry leading factories in China, the United States and the European Union Experience in the design and branding of cannabis accessories that sell Extensive product catalog with 75% manufactured in-house

AT O M I C D O P E Z I L L A E V O L U T I O N P U F F P U F F P A S S V O D K A Z O O M Z O O M

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WHOLESALE F i r s t t o s e c u r e l i c e n s e s f r o m m o vi e s t u d i o s , m u s i c i a n s a n d o t h e r c e l e b r i t i e s f o r s m o k i n g a c c e s s o r i e s C E L E B R I T Y L I C E N S E S :

  • Snoop Dogg Pounds
  • Cheech & Chong’s Up in Smoke
  • Trailer Park Boys
  • Kevin Smith
  • Guns N’ Roses
  • Hellboy
  • The Beach Bum
  • Radio Days
  • The Fabulous Furry Freak Brothers

M A N U FA C T U R I N G & D I S T R I B U T I O N :

  • >80% of customers in the US
  • Key supplier to the Ontario Cannabis

Store (OCS)

FAMOUS BRANDZ

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WHOLESALE

FAMOUS BRANDZ

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STRATEGIC PARTNERS

R E TA I L B U I L D - O U T S : T E C H N O L O G Y: F I N A N C E : L E G A L : S E C U R I T Y: N O TA B L E I N V E S T O R S : A U D I T O R :

GROWTH BY ACQUISITION

Goal of growing the business by acquisition, domestically as well as in the US and EU, through various channels:

Thousands of existing customer relationships Over 300 vendors in High Tide’s current database Industry partnerships also yield transaction

  • pportunities
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MANAGE ME NT TE AM

Raj Grover Founder, President & Chief Executive Officer Andy Palalas Chief Revenue Officer Rahim Kanji, MBA, CPA, CA Chief Financial Officer

BOARD O F DI RECTO RS ADV IS O RS

Raj Grover Executive Chairman Arthur Kwan CEO, CannaIncome Fund Nader BenAissa External Legal Counsel Nitin Kaushal Managing Director, PwC Canada Alan Friedman President, Rivonia Capital Anthony Durkacz EVP, First Republic Capital Corporation Shimmy Posen Partner, Garfinkle Biderman LLP

Secretary-Treasurer Strategic Advisors

Binyomin Posen Vice President, Plaza Capital

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SHARES OUTSTANDING

“2LY” LISTED ON “HITIF” LISTED ON

Share Capitalization Table

Common Shares - Issued and Outstanding 231,929,507 Potential Shares from Stock Options1 10,810,000 Potential Shares from Exercise of Warrants2 116,581,373 Potential Shares from Exercise of Broker Warrants3 4,748,853 Potential Shares from Conversion of $0.75 Debentures 28,520,000 Potential Shares from Conversion of $0.25 Debentures 24,265,873 Potential Shares from Conversion of $0.19 Debentures 3,709,916 Potential Shares from Conversion of $0.17 Debentures 29,469,574 Fully-Diluted Common Shares Outstanding4 450,035,097

  • 1. Exercise price of $0.50 per share.
  • 2. Weighted average exercise price of $0.49 per share.
  • 3. Weighted average exercise price of $0.57 per share.
  • 4. Pro-forma cash proceeds of ~$86 Million if warrants fully exercised.

As at February 28, 2020

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WHY INVEST?

L O C AT I O N S

Ahead of the industry on leasing, municipal outreach and quality of locations. A loyal, built-in audience across Canada and over a decade of retail presence. The perspective of a manufacturer, distributor and retailer on the hottest cannabis products and accessories. History of growth through retained earnings, with investments by Aurora and Aphria Existing infrastructure backed by financing for fast deployment across the country.

C O M P E L L I N G I N V E S T M E N T O P P O R T U N I T Y I N D O W N S T R E A M C A N N A B I S L E A D E R P R O V E N S TO C K E D F L E X I B L E F U N D E D

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(403) 265-4207 1.888.9.420.420 High Tide Inc. 11127 15th St. NE Unit #112 Calgary, AB T3K 2M4 ir@HighTideInc.com HighTideInc.com Raj Grover Founder, President, CEO & Chairman raj@hightideinc.com