Investor Education: ASISA February 12, 2014 Evaluating Programs to - - PowerPoint PPT Presentation

Evaluating Programs to make a Difference

• Dr. Catherine Chandler-Crichlow

Executive Director Centre of Excellence in Financial Services Education

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Investor Education: ASISA

February 12, 2014

IFIE Webinar

A process for linking Organizational Needs and Evaluation

Over-arching questions to assess outcomes

ROI Impact Behaviour Learning Reaction Did the investment have impacts? Did the program yield results? Did people change behaviours? Did people like the program? Did people learn new information?

The Ownership of Investor Education

Investor Education

Central Banks

Supervisory Authorities Independent Investor Education Entities Industry Associations and SROs

Characteristics of Investor Education

Target Audience

• Youth in high schools, colleges and universities
• Educators and curriculum developers
• Future investors
• New and long-term retirees
• Employees
• Community groups
• Seasoned and new investors

Content Focus

• Basic money management
• Simple and complex financial products and services
• Process for using investment products and services
• Incidence and nature of fraudulent or mis-selling practices
• Portfolio diversification and risk
• The role of investment firms

Anticipated Outcomes

• Consumer financial literacy
• Enhanced investor education
• Increased consumer confidence
• Functioning of financial sectors
• Knowledge of investment products and risks
• Portfolio performance
• Improved financial capacity of a sector
• Making informed decisions
• Reduce financial fraud
• Understanding of economic principles

Web-based Print & Face-to-Face Electronic Media

Advisories Brochures Bulletins Fact Sheets Information Guides Investor Alerts News Websites Press Releases Advisories Brochures Bulletins Conferences Fact Sheets Financial Literacy Curricula Information Guides Investor Alerts Magazines Press Releases Seminars Radio Television

ROI Impact Behaviour Learning Reaction

Alignment of Program Delivery and Evaluation for assessing learning outcomes

Alignment of Program Delivery and Evaluation for assessing behavioural outcomes

Web-based Print & Face-to-Face Electronic Media

Case Studies Information Guides Online Learning Modules Online Quizzes Scenarios Simulations Seminars Town Hall Meetings Workshops Online chats Interactive Bulletins Social Media: Facebook, YouTube & Twitter Advisories Brochures Bulletins Fact Sheets Information Guides Investor Alerts News Websites Press Releases Advisories Brochures Bulletins Conferences Fact Sheets Financial Literacy Curricula Information Guides Investor Alerts Magazines Press Releases Seminars Radio Television

ROI Impact Behaviour Learning Reaction

Contemplation Preparation Action Maintenance Assimilation Non- contemplation

Aligning evaluation to learner readiness

High Skepticism Low Skepticism Low Sophistication High Sophistication

Characteristics of Investor Education

Behavioural Change Levels Evaluation Considerations

Non-contemplation Contemplation Preparation Taking Action Maintenance Assimilation

Conduct pre- and post-interviews to assess change to determine:

• How would you rate your knowledge of investment products?
• Do you currently have investments at a financial institution?
• If no investments currently, would you be interested in investing in

financial products?

• If none or low level of investments, what factors might limit your use of

investment products?

• Do you think that you have the required knowledge to choose products

that are best suited to your needs?

• Have you participated in any investor education programs in the past?
• If yes to participation in investor education, what was the learning format

used (e.g. Booklet, web-based course, seminar, workshop, etc.)?

• If yes to participation in investor education, did completion of this session

influence your interest in acquiring investments in financial products (could be new or advanced)?

• Since completing the investor education exercise, did you make new

financial investments?

• Would you recommend others to complete the investor education that you

did?

• Define the strategic intent of the program
• Identify the anticipated learning and behavioral change
• Develop process for pre- and post-program assessments
• Pre-plan timing for following up with target audiences
• Be pragmatic: TRY NOT TO BOIL THE OCEAN!!!

Recommendations

What gets planned gets measured What gets measured gets done…

• Dr. Catherine Chandler-Crichlow

Executive Director

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