Introduction to Op-ed Writing CASEY GIVEN EXECUTIVE DIRECTOR, - - PowerPoint PPT Presentation

Introduction to Op-ed Writing

CASEY GIVEN EXECUTIVE DIRECTOR, YOUNG VOICES

Let me introduce myself

Casey Given

• B.A. Rhetoric, University of California, Berkeley, 2012
• Policy Analyst, Americans for Prosperity Foundation, 2012-2013
• Editor, Young Voices, Students For Liberty 2014-15
• Director of Communications, Students For Liberty, 2015-16
• Executive Director, Young Voices, 2016

Let me introduce Young Voices

Founded 2013 as project of Students For Liberty

• Built steady list of 75 young writers (“Advocates”)
• Has accumulated 1,000+ media hits (i.e. print, radio, and TV)
• Greatest hits include The Guardian, Rolling Stone, TIME, and Chicago Tribune

Transitioned to independent nonprofit in 2016

• Certified nonprofit corporation in District of Columbia as of May
• Currently awaiting 501c3 tax-exemption from the Internal Revenue Service

What is an op-ed?

“Opinion-editorial” or “opposite the editorial page”

• Short opinion article commenting on current events
• Written by outside contributors, not publication staff (i.e. columns, editorials)
• Typically 600-800 words, depending on the publication

Three questions to ask before writing…

Who’s your audience?

• Who are you trying to persuade? The general public? A particular subsection?

What publications address that audience?

• There are pros and cons of addressing a general or specific audience

Are you saying something fresh and interesting?

• Editors are unlikely to accept your pitch unless your argument is unique

General tips and tricks

Shoot for 600-800 words

• Readers have short attention spans, and editors even shorter

Make your piece timely, but not too timely

• The news cycle moves fast, and editors move slow

Keep sentences as concise and precise as possible

• Don’t believe me, take it from George Orwell…

“Politics and the English Language”

• Never use a metaphor, simile, or other figure of speech which you are

used to seeing in print

• Never use a long word where a short one will do
• If it is possible to cut a word out, always cut it out
• Never use the passive where you can use the active
• Never use a foreign phrase, a scientific word, or a jargon word if you can

think of an everyday English equivalent

• Break any of these rules sooner than say anything outright barbarous

Casey’s pet peeves

Semicolons are the devil, and Kurt Vonnegut agrees.

• “Here is a lesson in creative writing. First rule: Do not use semicolons. They are transvestite

hermaphrodites representing absolutely nothing. All they do is show you've been to college.”

Which is which? “Which” vs. “That”

• Restrictive clause uses “that”: “Gems that sparkle often elicit forgiveness.”
• Nonrestrictive clause uses “which”: “Diamonds, which are sparkly, often elicit forgiveness.”

Em dashes are commas’ (often) unnecessary cousin

• Commas correctly separate clauses: “Diamonds, a sparkly gem, often elicit forgiveness.”
• Em dashes are best for an afterthought: “One sparkly gem often elicits forgiveness — namely,

diamonds.”

Avoid the “L” word (or “C” word)

• Nobody cares about your political ideology! Persuade your audience with reason. Don’t

pigeonhole yourself.

Anatomy of an op-ed

The introduction

The hook— signal to your readers what the topic of the article is The thesis— state your argument up front

The hook

Use the news This Wednesday evening Frances Newton, 40, will be put to death for the murders of her husband and two children 18 years ago… Use an anniversary Fifty years after the Supreme Court banned school segregation, the battle over the racial composition of America' s schools continues in courtrooms across the country. Cite a major new study According to a new nation-wide poll, 60% of women have cheated on their husbands at least

• nce.

Get Personal College admissions officers around the country will be reading my applications this month, essays in which I describe personal aspirations, academic goals -- even, in one case, a budding passion for the sitar. What they won't know is that I actually graduated from college more than a year ago, and that the names attached to these essays are those of my duplicitous clients.

Citing evidence

Cite studies, statistics experts, and anecdotes that support your evidence Provide links to your sources, even if the publication won’t use them

Good sources

Bureau of Economic Analysis (BEA) — bea.gov

• GDP, personal income, consumer spending

Census Bureau — census.gov

• Population, state and local revenue, expenditures, and debt

Bureau of Labor Statistics —bls.gov

• Unemployment rate, state and local employment, Consumer Price Index (CPI)

National Center for Education Statistics — nces.ed.gov

• NAEP scores, graduation rates, school revenue and expenditures

Good sources

Tax Foundation

• State and local tax rates

State Budget Solutions

• State unfunded liabilities

Gallup

• Historical polling data

The Usual Suspects

• Center-right: Cato Institute, Heritage Foundation, American Enterprise Institute, State Policy

Network, etc.

• Center-left: Center for Budget & Policy Priorities, Brookings Institution, Pew Charitable Trusts,

RAND Corporation

The conclusion

Summarize your argument in one paragraph

Let’s make a match

What publication best fits the tone of your piece?

• Is it hip and quirky? Wonky and serious?

What is their submission process?

• Who do you email? And how long should you wait to hear back?

What is the format of the website?

• Do published authors have a bio and mug shot?

Contact Young Voices

Check out our website — youngvoicesadvocates.com Contact me — cgiven@youngvoicesadvocates.com Apply to become an Advocate — youngvoicesadvocates.com/apply