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Internationalization Internationalization Internationalization Internationalization and Student Mobility and Student Mobility and Student Mobility and Student Mobility DANIEL TRAA, Nova SBE DANIEL TRAA, Nova SBE DANIEL TRAA, Nova SBE


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Internationalization Internationalization Internationalization Internationalization and Student Mobility and Student Mobility and Student Mobility and Student Mobility

DANIEL TRAÇA, Nova SBE DANIEL TRAÇA, Nova SBE DANIEL TRAÇA, Nova SBE DANIEL TRAÇA, Nova SBE

Daniel Traça 1

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Born to go international

1978-2004 Internationalization to Learn 2005-2008 Internationalization to Position

  • --- Bologna Declaration ----

2009-pres Internationalization to Compete pres-2020 Internationalization to Lead

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1978-2004 Internationalization to Learn

  • Key role of research in the academic career.

Publish or perish!

  • Open academia: Rules against inbreeding
  • PhD students learning abroad
  • MBA Partnership with the Wharton School of

the University of Pennsylvania

Alfredo de Sousa, Founder of Nova SBE

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2005-2008 Internationalization to Position

  • Creating a network of global

Business Schools, in the context of globalization >>

  • Exchange agreements
  • International Accreditations:

EQUIS, AACSB, AMBA

  • Membership of leading

international alliances: CEMS, GBSN >>

  • Teaching in English
  • Recruiting worldwide
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Student mobility is changing the face of European higher education Student mobility is changing the face of European higher education Student mobility is changing the face of European higher education Student mobility is changing the face of European higher education

The Erasmus The Erasmus The Erasmus The Erasmus Programme Programme Programme Programme and the Bologna Process and the Bologna Process and the Bologna Process and the Bologna Process

Daniel Traça 5

From Erasmus to Bologna

  • European free

market and student mobility

  • Compete or perish!

Risk of losing the best students, especially in a small peripheral country

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Market consolidation and the competition for talent

Daniel Traça 6

Consolidation: Winner- takes- all

Attract and Retain Talent

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2009-pres Internationalization to Compete

  • 1. Adapting the formal curriculum
  • International perspective
  • Background diversity
  • Differentiated value proposition for

Bachelors

  • Networking with companies
  • 2. Improving the students’ experience
  • Career vision and focus on placement
  • Networking with companies and

alumni, including abroad

  • 3. Rankings
  • Hate them, Leverage them!

2010-11 2011-12 2012-13 2013-14 2014-15 12 16 43 53 58 146 181 202 330 367 11 8 9 10 9

Growing number of foreign paying students, by degree, Nova SBE

Licenciatura Mestrado Doutoramento

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Adapting the Adapting the Adapting the Adapting the curriculum curriculum curriculum curriculum: New Economy, New Technology, New Challenges

Globalization

Networks, Mobility, Multiculturalism

Technology

New Jobs, New Competencies, New Attitudes

Daniel Traça 8

K K K Knowledge A A A Attitude S S S Skills P P P Professional I I I International C C C Career

KASPIC

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Academic excellence, diversity,

internationalization and

innovation

An economic platform for the Portuguese-speaking world

Unique and attractive lifestyle

Portugal: a high potential country in the competition for students

Daniel Traça 9

Youth entrepreneurship cluster

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Portugal: a high potential country in the competition for students

Daniel Traça 10

Erasmus Programme Masters Mobility International Student Status

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The potential to attract international students

Portuguese exports of education services

Daniel Traça 11

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pres-2020 Internationalization to Lead

  • Fundraising and networking with companies

and alumni

  • Virtuous circle of success for growth:

+ revenues > better services + attract reference recruiters > more employability + internationalization + top faculty > more diversity and networks

  • Internal entrepreneurship
  • Risk and quality management
  • Core internationalization

Frontier knowledge; Outstanding education The Portuguese speaking world The greatest place to study in Europe

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13

A school engaged with society & the corporate world

+70 companies were on campus to share their experience and our +70 companies were on campus to share their experience and our +70 companies were on campus to share their experience and our +70 companies were on campus to share their experience and our students had breakfast with +10 students had breakfast with +10 students had breakfast with +10 students had breakfast with +10 CEO’s in 2016 CEO’s in 2016 CEO’s in 2016 CEO’s in 2016 More than half More than half More than half More than half of our students developed their thesis

  • f our students developed their thesis
  • f our students developed their thesis
  • f our students developed their thesis as a

as a as a as a Consulting Lab for a company Consulting Lab for a company Consulting Lab for a company Consulting Lab for a company More than 400 students take part every year in More than 400 students take part every year in More than 400 students take part every year in More than 400 students take part every year in Nova Community Nova Community Nova Community Nova Community, , , , Nova Nova Nova Nova SBE’s SBE’s SBE’s SBE’s volunteering program volunteering program volunteering program volunteering program, helping over 60 , helping over 60 , helping over 60 , helping over 60 NGO’s NGO’s NGO’s NGO’s Nova SBE organizes study trips to London, New York, Madrid, Nova SBE organizes study trips to London, New York, Madrid, Nova SBE organizes study trips to London, New York, Madrid, Nova SBE organizes study trips to London, New York, Madrid, Warsaw, São Paulo, Dublin and Brussels Warsaw, São Paulo, Dublin and Brussels Warsaw, São Paulo, Dublin and Brussels Warsaw, São Paulo, Dublin and Brussels

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Daniel Traça 14

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7,350 € 13,020 € 16,185 €

4,000 € 8,000 € 12,000 € 16,000 € 20,000 € 2015 2018 2020

Estimativa das exportações no projeto da Nova SBE

LEADER IN PORTUGAL AMONG THE BEST IN EUROPE

INTERNATIONAL MASTERS IN FINANCE #14

2 in Corporate Finance 2 in Investments

INTERNATIONAL MASTERS IN MANAGEMENT #17

10 in General Management

MASTERS IN ECONOMICS #4 THE LISBON MBA #20 IN EUROPE EXECUTIVE EDUCATION # 50 EUROPEAN BUSINESS SCHOOL #23 UNIVERSAL BUSINESS SCHOOL

5 PALMES

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We develop We develop We develop We develop partnerships tailored to the needs of our corporate partnerships tailored to the needs of our corporate partnerships tailored to the needs of our corporate partnerships tailored to the needs of our corporate partners partners partners partners

Recruitment Recruitment Recruitment Recruitment for priority access to a global talent pool Executive Executive Executive Executive Education Education Education Education through open-enrolment and tailor-made courses for employees and stakeholders Joint development Joint development Joint development Joint development

  • f research
  • f research
  • f research
  • f research centers

centers centers centers and applied research Support of Support of Support of Support of talented students talented students talented students talented students with need-based and talent-based fellowships Networking and Networking and Networking and Networking and events events events events to share experiences and link corporate partners with the Nova SBE community Co Co Co Co-

  • creation of courses

creation of courses creation of courses creation of courses in MSc in MSc in MSc in MSc programs programs programs programs linking theoretical knowledge with business practice

TERESA E ALEXANDRE SOARES DOS SANTOS

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Daniel Traça 18

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From a school strategy to a national strategy From a school strategy to a national strategy From a school strategy to a national strategy From a school strategy to a national strategy

A national strategy

  • Coordination and collaboration in creating a Portugal

brand in higher education

  • Streamline to create scale for a new international

ambition Freedom to test and innovate

  • More administrative and pedagogical autonomy
  • More information and benchmarking to students and

parents Openness to change in higher education

  • Teaching in English
  • Meritocracy
  • Student focus

Daniel Traça 19

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Group questions

  • Is internationalization the road forward for all HEI?

Which HEIs should pursue aggressive internationalization strategies?

  • What are the critical factors of success in Internationalization? How to

create bridges between academia and global society

  • What are the most important internal challenges faced by HEI in their

internationalization strategies? How can they be overcome?

  • How can China and Portugal partner to build strength in HEI

internationalization?

Daniel Traça 20

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Daniel Traça 21