IMPLICIT ASSOCIATION TEST WORD CATEGORIZATION Flowers I nsects - - PowerPoint PPT Presentation
IMPLICIT ASSOCIATION TEST WORD CATEGORIZATION Flowers I nsects - - PowerPoint PPT Presentation
IMPLICIT ASSOCIATION TEST WORD CATEGORIZATION Flowers I nsects Bad Good O wonderful O O Roach O O nasty O O Daisy O O joyful O O Tulip O O terrible O GUIDELINES Go fast Try not
WORD CATEGORIZATION
- Flowers
I nsects Bad Good O wonderful O O Roach O O nasty O O Daisy O O joyful O O Tulip O O terrible O
GUIDELINES
- Go fast
- Try not to make mistakes
- Don’t correct errors
- Don’t skip any items
- Quick check through circle
CATEGORY SWITCH
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- I nsects
Flowers Bad Good O wonderful O O Roach O O nasty O O Daisy O O joyful O O Tulip O O terrible O
IMPLICIT ATTITUDES AND BELIEFS
Motivated determined motivated eager Lazy slow lazy sluggish Good excellent joyful wonderful Bad nasty terrible horrible Thin People slim thin skinny Fat People fat
- bese
large
IMPLICIT ATTITUDES
5 10 15 20 25
Fat People + Bad Fat People + Good Number of Items Correctly Classified
IMPLICIT BELIEFS
5 10 15 20
Fat People + Lazy Fat People + Motivated Number of Items Correctly Classified