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IMPLICIT ASSOCIATION TEST WORD CATEGORIZATION Flowers I nsects - PowerPoint PPT Presentation

IMPLICIT ASSOCIATION TEST WORD CATEGORIZATION Flowers I nsects Bad Good O wonderful O O Roach O O nasty O O Daisy O O joyful O O Tulip O O terrible O GUIDELINES Go fast Try not


  1. IMPLICIT ASSOCIATION TEST

  2. WORD CATEGORIZATION Flowers I nsects Bad Good O wonderful O � � � O Roach O � O nasty O � � O Daisy O � O joyful O O Tulip O O terrible O

  3. GUIDELINES • Go fast • Try not to make mistakes • Don’t correct errors • Don’t skip any items • Quick check through circle

  4. CATEGORY SWITCH I nsects Flowers Bad Good � � O wonderful O Get Kristin's demo � O Roach � O � O nasty O � O Daisy O O joyful O O Tulip O O terrible O

  5. IMPLICIT ATTITUDES AND BELIEFS Fat People Thin People fat slim obese thin large skinny Bad Good Lazy Motivated nasty excellent slow determined terrible joyful lazy motivated horrible wonderful sluggish eager

  6. IMPLICIT ATTITUDES 25 Number of Items Correctly 20 Classified 15 10 5 0 Fat People + Bad Fat People + Good

  7. IMPLICIT BELIEFS 20 Number of Items Correctly Classified 15 10 5 0 Fat People + Lazy Fat People + Motivated

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