HULK AN EXCITING FOOTBALL BRAND, QUICKLY BECOMING THE CHOICE OF - - PowerPoint PPT Presentation
HULK AN EXCITING FOOTBALL BRAND, QUICKLY BECOMING THE CHOICE OF ELITE AND AMATEUR PLAYERS Retail presentation June 2017 INDEX SAK @ ELITE NATIONAL TEAMS, CLUBS, PLAYERS BRIEF HISTORY SAK @ RETAIL COUNTRIES AND KEY RETAILERS
June 2017
AN EXCITING FOOTBALL BRAND, QUICKLY BECOMING THE CHOICE OF ELITE AND AMATEUR PLAYERS
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SAK IS THE CHOICE OF ELITE PLAYERS FROM SEVERAL TOP CLUBS
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SAK IS USED BY PLAYERS IN TOP NATIONAL TEAMS
ANTHONY MARTIAL ARTURO VIDAL JAMES RODRÍGUEZ PAUL POGBA CRISTIANO RONALDO THIBAUT COURTOIS
16 OF THE 32 TEAMS IN THE WORLD CUP 2014 11 OF THE 24 TEAMS IN EURO 2016 8 OF THE 16 TEAMS IN COPA AMERICA 2016
SAK @ ELITE
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SAK IS INCORPORATED:
3D LEG SCANNING
PRODUCT IMPROVEMENT AND PRODUCTION LINE DEVELOPMENT
INITIAL MARKET TESTING:
RETAIL PILOTS:
SOLOPORTEROS) AND UK (PRO DIRECT)
PRESENT IN 15 COUNTRIES AND ~100 STORES:
CZECH REP., SLOVAKIA, AUSTRIA, DENMARK, AUSTRALIA, ANGOLA, USA, CANADA
LATE 2012 2013 2014 2015 2016
BRIEF HISTORY
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OUR STORES KEY RETAILERS
SAK @ RETAIL
HIGH ADOPTION RATE BY AMATEUR PLAYERS
THE HIGH NUMBER OF ELITE PLAYERS CHOOSING SAK PRODUCTS IS TURNING SAK INTO A PRESTIGE BRAND, BECOMING AN OBJECT OF DESIRE BY A RAPIDLY INCREASING NUMBER OF AMATEUR PLAYERS
DIFFERENTIATED SEGMENT OF PREMIUM QUALITY FOOTBALL GEAR
NEW RANGE OF EFFECTIVE PRODUCTS DEVELOPED FROM SCIENCE AND TECHNOLOGY, DISRUPTING THE COMMON OFFER FROM BIG BRANDS
GOOD ABSOLUTE MARGINS
HIGH REVENUES IN TRADITIONALLY LOW VALUE PRODUCT CATEGORY
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HIGHLY MARKETABLE PRODUCTS FOR DISTRIBUTORS AND RETAIL STORES
SELLING POINTS
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MILITARY GRADE POLYMERS UNBREAKABLE FLEXIBLE LIGHTWEIGHT
HIGH IMPACT RESISTANCE PREMIUM LOOK&FEEL
OPTIONAL CUSTOM GRAPHICS QUALITY FINISHING ENHANCED SCRATCH RESISTANCE
ERGONOMIC SHAPES
OBTAINED FROM 3D SCANS OPTIMAL LEG PROFILES FOR KIDS, MEN AND WOMEN
SECOND SKIN FEELING
SUPERIOR CUSHIONING ACTIVATED CARBON ANTIBACTERIAL FOAM
SHIN GUARDS’ CERTIFICATION BY SATRA (UK) CE EN 13061
SAK: UNIQUE SHIN GUARDS WITH AMAZING FEATURES AND UNDERLYING TECHNOLOGY
PRODUCT LINE
PRODUCT LINE
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INCREASED PROTECTION
M/L XS/S
STABILITY FOR SHIN GUARDS
ESSENTIALS: ENTRY LEVEL PRODUCTS
4 SIZES
XS / S / M / L
3 COLORS 2 SIZES
PRODUCT LINE
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3 LEG PROFILES 4 SIZES PER PROFILE
S / M / L / XL
CALF PERIMETER
<34 cm <13 1/3 in 35 – 40 cm 13 ¾ – 15 ¾ in >41 cm <16 1/7 in
SLIM BONE AND MUSCLE STRUCTURES LEGS WITH INTERMEDIATE CALF PERIMETER LARGE CROSS- SECTIONAL AREA LEGS
WIDE REGULAR THIN OPTIMAL FIT: 12 SHAPE OPTIONS FOR UNMATCHED ADJUSTMENT TO THE LEGS
PRODUCT LINE
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3 LEG PROFILES 4 SIZES PER PROFILE
S / M / L / XL WIDE REGULAR THIN
MORPH BASE CUSTOMIZATION: NAME AND NUMBER MORPH FULL CUSTOMIZATION: COMBINE PHOTOS, COLORS, AND ANY OTHER GRAPHIC ELEMENT
PRODUCT LINE
MORPH TECHNOLOGY, FEATURES AND BENEFITS REFINED FOR YOUNG ATHLETES SIMILAR CUSTOMIZATION OPTIONS 2 OPTIMAL YOUTH SIZES
XXS / XS
NAME AND NUMBER COMBINE PHOTOS, COLORS, AND ANY OTHER GRAPHIC ELEMENT
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PRODUCT LINE
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DEVELOPED FOR WOMEN: THE MOST REPRESENTATIVE SHAPES OF FEMALE PLAYERS
SHAPES EXTRACTED FROM A DATABASE OF 3D FEMALE LEG SCANS FIRST FOOTBALL PROTECTION PRODUCT ENGINEERED FOR FEMALE PLAYERS 3 SIZES PER PROFILE
S / M / L
2 LEG PROFILES
REGULAR THIN
PRODUCT LINE
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ATHENA BASE CUSTOMIZATION: NAME AND NUMBER ATHENA FULL CUSTOMIZATION: COMBINE PHOTOS, COLORS, AND ANY OTHER GRAPHIC ELEMENT
3 SIZES PER PROFILE
S / M / L
2 LEG PROFILES
REGULAR THIN
TAILOR-MADE SHIN GUARDS EXCLUSIVE SERVICE AVAILABLE AT PREMIUM STORES*
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SAK 3D SCANNER FOR <30 SECOND CAPTURE DETAILED DIGITAL REPLICA TAILOR-MADE SHIN GUARDS
*SAK IS THE ONLY COMPANY IN THE WORLD PROVIDING IN-STORE TAILOR-MADE FOOTBALL PROTECTION GEAR
PRODUCT LINE
PRECISE 3D LEG SCAN FOR SHIN GUARDS CUSTOMIZATION, BOTH IN SHAPE AND GRAPHICS
SPECIAL LIMITED EDITIONS FOR CLUBS, SCHOOLS AND STORES
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PRODUCT LINE
CLUB DESIGN WITH CUSTOMIZATION POSSIBILITY UNIQUE DESIGNS FOR ONLINE / PHYSICAL STORES MINIMUM SET OF 100 PAIRS MODELS FOR CLUB STORES
CUSTOM DESIGN SHAPE |MORPH|ATHENA
PRODUT LINE
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CALF SLEEVES ADJUSTED TO THE PLAYER’S LEG PROFILE
PREVENT SHIN GUARDS FROM MOVING DURING THE GAME
TOTAL
GRADUATED COMPRESSION ADJUSTED TO THE LEG PROFILE
OPTIMAL
WIDE REGULAR THIN
3 LEG PROFILES 2 YOUTH SIZES
XXS / XS
PRODUT LINE
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CERTIFIED RECOVERY SOCKS
L M S
3 SIZES
INCREASES OXYGEN-RICH BLOOD FLOW TO THE MUSCLES AND REDUCES THE POST-GAME PAIN
ACCELERATED
CEN / TR AND BRITISH STANDARDS.
CERTIFIED
PRODUT LINE
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SHIN GUARD STAYS
SILICONE BANDS INTERLOCK SYSTEM
ANTI-SLIPPING FINE-TEXTURED
ULTRA STRETCH FIBERS SKIN COMPATIBLE MATERIALS
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SMALL STORES MEDIUM STORES PREMIUM STORES
IN-STORE
LIMITED PRODUCT RANGE – HIGHER ROTATION PRODUCTS STORE ORDER VALUE: 450 € FULL OFFERING OF ENTRY-LEVEL + OPTIMAL FIT RANGE STORE ORDER VALUE: 1.400 € FULL OFFERING INCLUDES 3D SCANNER FOR CUSTOM-SHAPED SHIN GUARDS (ELITE MODEL) STORE ORDER VALUE: 4.000 €
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SALES PROCESS FOR CUSTOM MODELS
TRY THE MORPH MODELS AND CHOOSE THE PROFILE & SIZE. PURCHASE THE PRODUCT BOX AND FILL OUT THE VOUCHER INFO WITH THE STORE CASHIER. THE STORE SENDS THE VOUCHER INFORMATION TO SAK (info@sakproject.com). RECEIVE THE SHIN GUARDS IN- STORE OR AT HOME.
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TRY THE MORPH MODELS AND CHOOSE THE PROFILE & SIZE. PURCHASE THE PRODUCT BOX AND FILL OUT THE VOUCHER INFO WITH THE STORE CASHIER. THE STORE SENDS THE VOUCHER INFORMATION TO SAK (info@sakproject.com). SAK CONTACTS THE CLIENT FOR THE DESIGN STAGE. THE CLIENT CAN CHANGE THE DESIGN UNTIL IT’S OK FOR PRODUCTION. RECEIVE THE SHIN GUARDS IN- STORE OR AT HOME.
1 2 3 4 5 GRAPHICS CUSTOMIZATION ASSISTED BY A DESIGNER DELIVERY IN 2 WEEKS 2 3 4
IN-STORE
www.sakproject.com info@sakproject.com SOFIA CARVALHO SALES MANAGER sofiacarvalho@sakproject.com
SAFETY AGAINST KICKING KEY PARTNERSHIPS