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Hepatitis B Foundation Social Media Program Maureen Kamischke HBF - - PowerPoint PPT Presentation
Hepatitis B Foundation Social Media Program Maureen Kamischke HBF - - PowerPoint PPT Presentation
Hepatitis B Foundation Social Media Program Maureen Kamischke HBF Social Media and Outreach Manager Email: maureen.kamischke@hepb.org Phone: 301-807-8376 Social Media Outlets Hepatitis B Foundation & Liver Cancer Connect w Twitter - HBF
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HBF Audience
w ANYONE living with, wishing to prevent, or impacted by hepatitis B w Partners and Organizations w HCPs and medical organizations w Hep B advocates w Researchers HBF Goal: Dedicated to improving the quality of life for those affected by chronic HBV worldwide.
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Twitter Followers Country of Origin
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Facebook followers Country of Origin
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Content is Key
w News, publications, and announcements pertaining to hepatitis B, liver cancer and liver health w Posts that highlight HBF resources – website, publications, research w HBV or liver cancer stats, facts, messaging w HBF and Partner events and activities, advocacy and policy efforts
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HBF’s Twitter Content
w Images increase engagement, but balance is important
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HBF’s Facebook Content
w Facebook requires dedicated monitoring
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Managing Social Media with Hootsuite
Dashboard Publisher
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Hootsuite Mobile
w Provides the flexibility to engage while on the go.
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Event Posting via Hootsuite
w Share photos with Hootsuite, select networks, add content, and post!
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Social Media Event/Campaign Plan and Prep
w Logistics – dates, times, place w Posting live or indirectly? w Goals w Hashtag for event w Pre-event planning and Hootsuite scheduling w Event agenda and planning w Event posting w Post-Event followup
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Find HBF and Join the Conversation!
w HBF’s on twitter, Facebook, Instagram, YouTube and Periscope
n @hepbfoundation, hepbfoundation n www.hepb.org