Green is the New Black Amber LG Richane cSBA, LEED AP (BD+C & - - PowerPoint PPT Presentation
Green is the New Black Amber LG Richane cSBA, LEED AP (BD+C & ND) Performance Driven Design (PDD) Lead Session Description With a rising demand for brands to adopt sustainable design practices and pursue LEED certified spaces, retailers
Amber LG Richane
cSBA, LEED AP (BD+C & ND) Performance Driven Design (PDD) Lead
With a rising demand for brands to adopt sustainable design practices and pursue LEED certified spaces, retailers must ask: how can we be more sustainable? What materials should I use? And how can I appeal to the increasing numbers of environmentally conscious consumers?
The goal of this session is to discuss:
(Level 200 - Understanding/Comprehension)
FROM
TO
Today
Today
North American consumers are empowered with digital media to be informed and engaged when they make purchase decisions.
say losing their phone
have a greater impact than losing their car spend more than an hour a day looking at retail-oriented websites to be influenced by store touchscreen displays
to buy in-store
Today
The Omni-channel Experience
Single Channel Multi-Channel Cross-Channel Omni-Channel
The Past The Reality The Aspiration The Future
Today
Today
Today
OLD
A building or space with stuff
NEW
A changing collection
products to try, to buy, and to inspire
Stores will decrease in size, catering to a more personalized
will become the new customer service representative.
The store will be changed into a showcase—displaying products like a gallery or museum, it conveys the sense of value and innovation.
Digital displays showcasing virtual products. Additional onsite storage to ensure variety/quantity/sizes are all on hand.
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* From The 24 Hour Customer: New Rules for Winning in a Time-Starved, Always-Connected Economy by Adrian Ott
More likely to seek employment with a company because of its stance on social and/or environmental issues *
* From a study completed by Morgan Stanley in November 2014 of over 800 + 200 oversample of Millennials (age 18-32).
More likely to seek employment with a company because of its stance on social and/or environmental issues *
* From a study completed by Morgan Stanley in November 2014 of over 800 + 200 oversample of Millennials (age 18-32).
More likely to purchase from a brand because of the company’s social and/or environmental impact *
More likely to seek employment with a company because of its stance on social and/or environmental issues *
* From a study completed by Morgan Stanley in November 2014 of over 800 + 200 oversample of Millennials (age 18-32).
More likely to purchase from a brand because of the company’s social and/or environmental impact *
More likely to check product packaging to ensure sustainability *
?
* From LEED in Motion: Retail report
* From LEED in Motion: Retail report
mortar are not dead…just transformed