Give our customers freedom and flow in their everyday lives Ko - - PowerPoint PPT Presentation

OUR VISION IS TO

Give our customers freedom and flow in their everyday lives

Ko Kolonial.no at at a a glanc ance

3

13 75 424 801 918 2021 2020 2019 2015 2017 2016 2018 2022 2023 2014 Total revenue per year mNOK

• Founded 2013
• 220m EUR valuation (‘18)
• Founders & Family (35%)

Kinnevik (25%) Rasmussen (20%) Rema Norge (7%) Actuals Forecast

The Norwegian grocery market is substantial, and has a clear potential for online growth

2% 1% 6% 8% 20% The Norwegian market is large, and has strong online growth potential compared to other markets Online market share Within online, Kolonial.no has a dominating position

• Kolonial.no cover ~50% of total grocery market
• ~70-80% market share of online full assortment
• MENY only incumbent present, and has limited online

focus ~70-80% Free picking online groceries Market share

• ~200bn NOK market
• ~1% online share – well below online share in

comparable markets, indicating a strong growth potential

Our P&L show a sustainable business model at scale

5

Operating revenue COGS Gross profit II Loss due to spoilage Variable fulfilment cost Variable distribution cost Transaction fees Gross Profit III Operative marketing spend Gross Profit IIII Fixed operation costs P&T, Commercial, Admin & Finance EBITDA Above 1bn NOK yearly Slightly above peers Slightly below peers World class World class World class In line with peers Substantially positive Oversized due to growth Positive Oversized due to investment in improvement and scale Oversized due to investment in technology and scale Negative

Aggressive price level, slightly above discounters

World class operations has earned us the right to compete internationally

• Proprietary technology
• World class variable costs
• Low capex solutions

100 UPH levels

2017 2018 2019 2020F

Online groceries has the potential of having a more efficient value chain – and with higher customer value

Steps in value chain

• Est. cost as % of operating revenue

Traditional grocery Kolonial.no To home Kolonial.no has integrated part of the production (Korn Bakeri and Netfresh) Distribution 1-2% Distribution 2-3% Production Storage 2-3% Store 15-30% In Store =20-38% Production Distribution Picking Distribution

To home

• Time saved: est. 41-61 hours
• Supermarket selection
• Superior quality

Bakery Fruits & Vegetables Fish & Meat Organic & Healthy Sports Nutrition Pharma Beauty Books & Magazines Electronics Pet food Flowers

Vertical Farming Ready Meals Subscription Services Last-Mile Delivery Returns Recycling Services Groceries to the Home

• n a Weekly Basis

Core offering: Full Assortment Groceries 1 As an integral part of people’s life, online groceries allows for high customer frequency and loyalty (more than two orders per month). Combined with a high route density that allows for low marginal costs per order, online groceries is a great starting point for a broader food play Category Expansion 2 Owning the online grocery space entails a significant advantage as this gives regular access to peoples’ homes, allowing for expansion deeper into food categories, and into categories beyond the core

• ffering of groceries

Up & Downstream Opportunities 3 Exploring new business models up and downstream from the core groceries offering is another way to leverage the unique position of the online grocer. Adding e.g. ready meals or vertical farming would allow for considerable margin expansion

We see online grocery as platform to build a new retail infrastructure