FRIED CHICKEN by David Licauco In Partnership with Resurgent - - PowerPoint PPT Presentation

▶

Jan 18, 2023 566 likes •753 views

FRIED CHICKEN by David Licauco In Partnership with Resurgent Corporation EXECUTIVE SUMMARY David Licauco is a renowned model and actor partnering with Resurgent Corporation to give you fried chicken! Indulge your cravings for some tasty

SLIDE 1

by David Licauco

FRIED CHICKEN

In Partnership with Resurgent Corporation

SLIDE 2

EXECUTIVE SUMMARY

David Licauco is a renowned model and actor partnering with Resurgent Corporation to give you fried chicken! Indulge your cravings for some tasty fried chicken by David Licauco. This food concept offers crispy and fried chicken wings, leg and thigh cooked in herbs and spices, and served with a wide selection

f dips and sauces. Want honey garlic? How about

jalapeno sauce? The choice is yours at Fried Chicken by David Licauco.

SLIDE 3

VALUE PROPOSITION

Specializes in Fried Chicken
Perfect for snack or rice meals
Franchise can be located virtually anywhere
Popular product for all market segments
Affordable business ownership
Strong business, PR & marketing support

SLIDE 4

DESIGN INSPIRATION

SLIDE 5 DISCLAIMER: This is an artist’s rendering based on current development concepts, which are subject to change without notice. No guarantee is made that the product or facilities depicted will be built, or if built, be of the same type, size, dimensions, or nature

COLLAPSABLE KIOSK FOR PHP 24,999

FRANCHISE PACKAGE

CART DESIGN FOR PHP 49,999

FRANCHISE PACKAGE (1200mm x 600 mm)

SLIDE 6

LICENSE PACKAGE

Brand Value
Marketing and PR
Brand License Kit
Franchise Kit

SLIDE 7

FRANCHISE PACKAGE

₱24,999

✓Use of Trade Name and Logo ✓Cart (2 sqm.) ✓PR & Marketing Support ✓Instruction Manual ✓Notarized Franchise Agreement ✓After Sales Support

SLIDE 8

FRANCHISE PACKAGE

✓Franchise Fee ✓Use of Trade Name & Logo ✓Equipment ✓Initial Inventory ✓Collapsible Kiosk (2 sqm) ✓Celebrity Factor ✓PR & Marketing Kit ✓Business & Training Kit ▪Franchise Training ▪Product Training ▪Inventory Management ✓Notarized Franchise Agreement ✓After Sales Support

₱49,999

SLIDE 9

MARKETING PLAN

Fried ed Chick cken en will be introduced using an extensive advertising with a logo to promote public identification and brand recognition. Online marketing through effective website strategy will also be used to build and promote the brand, as more and more clients are engaging online. Additionally, David’s Fr Fried ed Chick cken en will send out informational newsletters to the target market and interested parties.

SLIDE 10

PUBLIC RELATIONS PLAN

To gain better reach and engagement, Fried ed Chick cken en by David Licauco will produce press releases for the local and international market and conduct video shoots to promote the brand. Several celebrities would also be featured to help the brand gain more followers on social media platforms.

SLIDE 11

PRODUCTS

SLIDE 12

TERIYAKI SRIRACHA HONEY GARLIC JALAPENO VARIETY OF FLAVORED CHICKEN WINGS

SLIDE 13

PHP 24,999 CART ROI

Disclaimer: The above prices are as of December 14, 2018 and may vary in the future due to change of circumstances and assumptions.

SLIDE 14

PHP 49,999 CART ROI

Disclaimer: The above prices are as of December 14, 2018 and may vary in the future due to change of circumstances and assumptions.

SLIDE 15

LICENSING REQUIREMENTS

SLIDE 16

LICENSING PROCESS FLOW

SUBMISSION OF REQUIREMENTS

INFORMAL INTERVIEW WITH REVOLUTION MANAGEMENT AND EVALUATION OF REQUIREMENTS

SETTLEMENT OF LICENSING PACKAGE

DRAFTING AND SIGNING OF LICENSING AGREEMENT*

SALES AND OPERATION ORIENTATION AND AFTER-SALES SUPPORT

*Government-mandated requirements should be processed by the client thirty to ninety days from the signing of the Licensing Agreement

SLIDE 17

THANK YOU!

C O N T A C T U S

inquiries@resurgentcorporation.com

F O L L O W U S O N S O C I A L M E D I A

@resurgentcorporation