ERGOPACK
Organized retail grew at 39% CAGR’04-08 in USD terms
Set back in 2009: 36% YoY drop; resumed growth in 1H10 to 13% up YoY
Share of non-food category in retail increased from 56% in 2004 to 66% in 2008
Total retail sales of USD 1.2k per capita still lagged those of USD 3.2k in Russia, USD 6.3k in Poland or USD 10.6k EU average
Harder to displace entrenched players with direct relationships with retailers
Ergopack products are present in ~10,000 retail points of sale
- Direct deliveries to 2,306 points of sale
- Third-party distributors cover the other 8,000 points of
sale
According to retail counterparties, Ergopack products are among 100 best selling
Ergopack’s strategy has taken the company to a dominant position in organized retail where the company’s branded products retain an impressive 41% share of shelf-space Since inception Ergopack has focused on building presence in modern retail
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