Engaging with and protecting consumers in Energy sector Anita - - PowerPoint PPT Presentation

engaging with and protecting consumers in energy sector
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Engaging with and protecting consumers in Energy sector Anita - - PowerPoint PPT Presentation

Engaging with and protecting consumers in Energy sector Anita Vegter, board member of ACM 14 th Session of Intergovernmental Group of Experts 8 July 2014 Geneva The views expressed are those of the author and do not necessarily reflect the


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Engaging with and protecting consumers in Energy sector

Anita Vegter, board member of ACM

The views expressed are those of the author and do not necessarily reflect the views of UNCTAD

14th Session of Intergovernmental Group of Experts

8 July 2014 Geneva

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Energy market: a complex world

Consumers perceive the energy market as complex: this will increase Important to: reduce complexity, inform, educate, and engage consumers

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Markets for consumer needs

An engaged consumer will demand tailored products and services This will encourage new entrants and lead to more innovation

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Implications for regulators

  • Empowered consumers lead to engaged

consumers

  • Knowledge of consumer behaviour

contributes to effective engagement of consumers.

  • Enforcement of (general) consumer

protection law such as Unfair Commercial Practices Act

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You snooze, you loose

Cognitive biases

Status-quo bias Loss aversion bias Social preference

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You snooze, you looze

  • https://www.youtube.com/watch?v=VmP8sY

UqN1s&feature=youtu.be

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  • Thank you for your attention