Engaging with and protecting consumers in Energy sector Anita - PowerPoint PPT Presentation

Sep 30, 2022 •39 likes •109 views

Engaging with and protecting consumers in Energy sector Anita Vegter, board member of ACM 14 th Session of Intergovernmental Group of Experts 8 July 2014 Geneva The views expressed are those of the author and do not necessarily reflect the

Engaging with and protecting consumers in Energy sector Anita Vegter, board member of ACM 14 th Session of Intergovernmental Group of Experts 8 July 2014 Geneva The views expressed are those of the author and do not necessarily reflect the views of UNCTAD 1
Energy market: a complex world Consumers perceive the energy market as complex: this will increase Important to: reduce complexity, inform, educate, and engage consumers 2
Markets for consumer needs An engaged consumer will demand tailored products and services This will encourage new entrants and lead to more innovation 3
Implications for regulators • Empowered consumers lead to engaged consumers • Knowledge of consumer behaviour contributes to effective engagement of consumers. • Enforcement of (general) consumer protection law such as Unfair Commercial Practices Act 4
You snooze, you loose Cognitive biases Social preference Loss aversion bias Status-quo bias 5
You snooze, you looze • https://www.youtube.com/watch?v=VmP8sY UqN1s&feature=youtu.be 6
• Thank you for your attention 7

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