Engaging Communities, Changing Behaviours: AMR Campaign Toolkit - - PowerPoint PPT Presentation

Engaging Communities, Changing Behaviours: AMR Campaign Toolkit

Ged Savva, Magpie Cofounder Catherine McGrath, Associate Director

W E A R E M A G P I E . C O M

Hello.

This workshop is about practical tools and techniques you can take away to help you co-create your AMR initiatives and interventions.

A little bit about us…

W E A R E M A G P I E . C O M

A little bit about you…

W E A R E M A G P I E . C O M

Co-creation

is an initiative that brings different parties together in order to jointly produce a mutually valued outcome.

18,000+ PLEDGES

Co-creation topic guide…

W E A R E M A G P I E . C O M

• 1. Conversation starters
• 2. Barriers and motivations
• 3. Message display and language
• 4. Media and channels
• 5. People, places and times
• 6. Look and feel

• 7. One-minute brief
• 8. Find and do

Let’s start by building our AMR brief…

W E A R E M A G P I E . C O M

• 1. The area of AMR your intervention will focus on (i.e. general awareness,

education, correct use, resistance, prescribing rates etc):

• 2. The behaviour you want to change:
• 3. Your activity will focus on (select one or more):

q Point of prescription (i.e. Places where medication is prescribed) q Point of collection (i.e. Pharmacies) q Point of consumption (i.e. Public and personal spaces) q Other: ___________________

• 4. Your target audience/s:
• 5. Three things you want your audience to feel when they experience your

intervention

B U I L D I N G Y O U R C A M P A I G N B R I E F

The

• ne-minute

brief

W E A R E M A G P I E . C O M

Barriers and motivations

W E A R E M A G P I E . C O M

B A R R I E R S A N D M O T I V A T I O N S

Barriers Attitudes Characteristics Message to overcome barrier

• Barriers

Attitudes Characteristics Message Type P2H key: Disability friendly walk. Personal safety: Health “I am worried that I may have a fall or a medical emergency when walking” Needs reassurance that walks are safe or there is help nearby. Join a guided/group walk. Walkers use this path regularly from 7am – 6pm Mon - Sun. Our tips for personal safety… Incase of a medical emergency... P2H key: local amenities, phone points. Personal safety: “I am scared of walking Needs reassurance that Join a guided/group walk.

• Purpose

“Walking is boring” “Don’t see the point in walking unless there is an activity involved”. “I’ll walk to the shops but I won’t walk on a trail”. Needs points of interest

• r activities integrated

into their walk. Point out sightseeing opportunities on routes. Seasonal fun activities to engage with on P2H walks. Routine “I have my own routine, I don’t want to take part in something new” Likes independence. Reluctant to change their routine or join an

• rganised walk.

Share your favourite walk with us. Start your own P2H trail. Social norms facts about walking in the local area. Already active “I already go to the gym so walking isn’t necessary” High levels of activity and see walking as a lesser Other benefits, e.g. fresh air, reducing stress, discovery, social, connections

Presenting back

• 1. Summary of your brief
• 2. Sharing of your idea

W E A R E M A G P I E . C O M

Session reflections

W E A R E M A G P I E . C O M

If you would like to know more about how we worked on the SERIOUSLY campaign or about our full behaviour change approach then we’re always happy to share learnings: gerard@wearemagpie.com catherine@wearemagpie.com 0113 318 3051