Employee Matching Gifts: About Double the Donation Double the - - PowerPoint PPT Presentation

Employee Matching Gifts:

About Double the Donation

Double the Donation is the leading provider of tools to nonprofits to help them raise more money from corporate matching gift and volunteer grant programs.

Shelby Grossman

is a Marketing Specialist at Double the Donation, educating excited fundraisers about corporate philanthropy.

The Basics of Matching Gifts

Program Components

Nonprofit Eligibility Match Ratio Employee Eligibility Gift Amount Program Deadlines

The Mechanics of Matching Gifts

Donor makes a contribution Donor submits a matching gift request Company approves request Company sends a check

• f Fortune 500 companies offer

matching gift programs.

https://doublethedonation.com/tips/matching-grant-resources/list-matching-gifts-companies/

TO

$4 $7

BILLION

matching gift revenue

Marketing Matching Gifts

• f donors are more

likely to donate if their gifts are matched. more donors respond to fundraising appeals mentioning matching. increase in donation amount results from mentioning matching.

84% 71% 51%

Strategies for Increasing Your Organization’s Matching Gift Revenue

How to Enhance Matching Gift Revenue

Dedicate an overall MG Specialist for your organization and have a dedicated email address

• Develop expertise
• Own MG improvements
• Provide best support to donors
• Make sure your staff and donors know who on your team owns MG

Matching Gift Portal Management

• Know who has access and who is actually using them
• Which portals has your organization lost access to?
• Create a centralized email/password for all portals across your organization
• Consolidate existing portals
• You’ll likely discover that you have matching gift revenue that has gone unclaimed because access to your portal(s)

has been lost.

Commit to Outbound Calling

• Identify a calling pool on a monthly/annual basis
• Call donors you believe to be match-eligible that have not yet submitted their match request
• These calls serve as a reminder for donors as well as an opportunity for them to ask any questions they may have

How to Enhance Matching Gift Revenue

Portal Management

Consolidate all of your organization’s matching gift login and portal

• accounts. Whether this is unclaimed

accounts, known accounts without an administrator, or thousands of chapter accounts that need to be taken over and managed centrally, it’s important to know what you have out there.

Donor Support

Set up a support ticketing platform to manage all your donors’ matching gift inquiries. Create rules and criteria for when and how your Matching Gift Specialists should reply to inquiries.

Vendor Support

Make sure to manage and act on all inquiries from matching gift corporations and vendors to ensure no matches fall through the cracks.

Chapter and Organization Support

Develop a custom strategy for managing chapter and internal headquarter staff support requests.

Match Processing

Create matching gift promises or log receipt of funds in your systems to close the loop on match requests.

Outbound Calling

Identify donor segments that represent substantial matching gift revenue opportunities and personally call those donors to assist in submitting the match requests.

Matching Gifts Essential Skills

Marketing Matching Gifts: Donation Forms

Marketing Matching Gifts: Confirmation Screens

Marketing Matching Gifts: Confirmation Emails

Marketing Matching Gifts: Matching Gift Page

Timing Your Matching Gift Marketing

Automated emails Common corporate deadlines End of calendar year, fiscal year; beginning of tax season

doublethedonation.com

https://doublethedonation.com/tips/matching-grant-resources/list-matching-gifts-companies/

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Q&A:

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