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www.drupaleurope.org
At the regional level
Essential marketing
Imre Gmelig Meijling (Chair Dutch Drupal Association)
www.drupaleurope.org Essential marketing At the regional level - - PowerPoint PPT Presentation
www.drupaleurope.org Essential marketing At the regional level - - PowerPoint PPT Presentation
www.drupaleurope.org Essential marketing At the regional level Imre Gmelig Meijling (Chair Dutch Drupal Association) Making Strategy Strategic a dent Engagement Marketing & Branding Identity Non profit Executing Activities
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Tools Policies Board Statutes Activities Engagement Identity Strategy
Strategic Operational
Need in order to function Executing (e.g. organizing events) Marketing & Branding Making a dent
Non profit association
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Tools Policies Board Statutes Activities Engagement Identity Strategy
Strategic Operational
Need in order to function Executing things (e.g. organizing events) Marketing & Branding Making a dent
Non profit association
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Identity
Marketing & Branding
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Drupal professionals Agencies/Partners Users Upcoming talent Potential partners Potential users
Community
* * Microsoft entirely running on Drupal
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We are a group of people in service
- f Drupal.
We connect developers, agencies and clients. And potential newcomers.
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STICHTING DRUPAL NEDERLAND
2007 2015 2018
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Engagement
Marketing & Branding
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Drupal professionals Agencies/Partners Users Upcoming talent Potential partners Potential users
Community
* * Microsoft entirely running on Drupal
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Come to know Drupal at thé biggest Drupal event of the Netherlands
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Drupal professionals Agencies/Partners Users Upcoming talent Potential partners Potential users
Community
* * Microsoft entirely running on Drupal
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By joining as a Partner you facilitate and grow the community. You make it possible to create events. You help to promote Drupal You get interesting perks. (and everlasting fame)
https://www.drupal.nl/partners/ons-partnerprogramma
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Drupal Business Meetup
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Drupal professionals Agencies/Partners Users Upcoming talent Potential partners Potential users
Community
* * Microsoft entirely running on Drupal
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Drupal professionals Agencies/Partners Users Upcoming talent Potential partners Potential users
Community
* * Microsoft entirely running on Drupal
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Drupal professionals Agencies/Partners Users Upcoming talent Potential partners Potential users
Community
* * Microsoft entirely running on Drupal
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We have stretched the limits of what we can do as volunteers (we don’t have more time to spare). We do have some money.
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Drupal professionals Agencies/Partners Users Upcoming talent Potential partners Potential users
Community
* * Microsoft entirely running on Drupal
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Proof Have others gone before us? Features Does it have all We require? Skills Are you the right people for us? Price Do we get plenty
- f bang for our
buck?
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1.3M pageviews 206.000 unique visitors per month
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1.2M unique visitors (not pageviews) per day!
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But you said you didn’t have time?
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Mara Marketing professional
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Tools Policies Board Statutes Activities Engagement Identity Strategy
Strategic Operational
Need in order to function Executing (e.g. organizing events) Marketing & Branding Making a dent
Non profit association
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Tools Policies Board Statutes Activities Engagement Identity Strategy
Strategic Operational
Need in order to function Executing things (e.g. organizing events) Marketing & Branding Making a dent
Non profit association
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Take aways
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‘The community’ is not just developers, but also agencies, business, clients and talent. 1.
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Define your identity. What do you do? Who do you do it for? How should people recognise you? Lay it down and use it consistently and repeatedly. 2.
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Experiment with advertising, hiring people and whatever ‘the community’ calls for. Only when in motion, can you adjust course. 3.
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Plan, Do, Check and Act. If it means it will be better for the
- nes you are trying to help.
It’s not for you. (although it’s an essential part of the fun) 4.
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@imregmelig
Thank you
Imre Gmelig Meijling (Chair Dutch Drupal Assoc.)