DOUG PALLADINI GLOBAL BRAND PRESIDENT, VANS 17 x 17 PLAN - PowerPoint PPT Presentation

DOUG PALLADINI GLOBAL BRAND PRESIDENT, VANS

17 x 17 PLAN PERFORMANCE 2016 $2.3B 2012 $1.5B *Growth rate excludes the impact of changes in foreign currency exchange rates.

EMEA GROWTH EVOLUTION* EMEA +21% TURN-AROUND +15% UNDERWAY +HSD +8% +3% Q4 2016 2013 2014 2015 2017 -9% Outlook Q1 - Q3 2016 *Growth rate excludes the impact of changes in foreign currency exchange rates.

THE VANS BRAND IS STEEPED IN AUTHENTICITY AND HERITAGE

VANS’ GLOBAL SKATE LEADERSHIP YIELDS A BROADER OPPORTUNITY

MUSIC ART VANS CONNECTS ACROSS MANY FORMS OF CREATIVE EXPRESSION STREET ACTION CULTURE SPORTS

THE EXPRESSIVE CREATOR IS AT THE CENTER OF EVERYTHING WE DO

THE EC SITS AT THE CENTER OF A LARGE MARKET OPPORTUNITY VANS MARKET VANS CONSUMER OPPORTUNITY OPPORTUNITY ($ IN BILLIONS) FOOTWEAR $39B EXPRESSIVE CREATOR 5 % 12% $43B APPAREL OF MARKET 1 % 9 Source: NPD 2015

VANS GROWTH DRIVERS 1 2 3 4 ICONS AND EXPANDING NEXT INSPIRE DEEP CONSUMER GENERATION DTC ASIAN ECs INNOVATION CONNECTIVITY

1 ICONS & INNOVATION: LEVERAGING VANS’ ICONS

1 ICONS & INNOVATION: LEVERAGING VANS’ ICONS

ICONS & INNOVATION: 1 PRODUCT DESIGN AND INNOVATION

2 EXPANDING NEXT GENERATION DTC

DIGITAL AS % OF TOTAL VANS REVENUE 2 EXPANDING NEXT 16 % GENERATION DTC: 7 % 3 % LEADING WITH DIGITAL 2012 2016 2021

2 EXPANDING NEXT GENERATION DTC : BLENDING THE EXPERIENTIAL WITH THE TRANSACTIONAL

3 INSPIRE ASIAN ECs

CHINA AS % OF TOTAL VANS REVENUE 3 INSPIRE ASIAN ECs: GROWING 11% OUR ASIA FOOTPRINT 7% 3% 2012 2016 2021

3 INSPIRE OUR CAMPAIGN THEIR BRAND ASIAN ECs: INNOVATIVE DIGITAL ACTIVATION IN ASIA THEIR PLATFORM CO-CREATED CONTENT

31.1M+ Followers across social platforms today … 4 @Vans Instagram Engagement is BEST IN CLASS among our competitors. DEEP INSTAGRAM FOLLOWER ENGAGEMENT CONSUMER 600% CONNECTIVITY: 500% 400% LEADING 300% DIGITAL 200% PLATFORM 100% 0% Competitor A Competitor B Competitor C Vans Converse Nike Adidas Engagement (as % of Followers in 2016) % of Increase in Engagement (2015 vs. 2016) *Engagement includes aggregate Likes and Comments; regardless of the number of posts

4 DEEP CONSUMER CONNECTIVITY: WE DRIVE BRAND LOVE & DEMAND BY BRINGING VANS TO LIFE

2021 GLOBAL TARGET +8% to +10% CAGR

2021 TARGET BY REGION EMEA EMEA 21% 22% GLOBAL USA 2016 2021 48% USA +8% to +10% CAGR APAC 55% APAC 13% 19% NON-US NON-US AMERICAS AMERICAS 10% 12% APAC NON-US AMERICAS EMEA USA +17% to +19% CAGR +12% to +14% CAGR +6% to +8% CAGR +5% to +7% CAGR

2021 TARGET BY CHANNEL WHOLESALE WHOLESALE 52% 43% DTC: DTC: STORES GLOBAL STORES 2016 41% 2021 41% +8% to +10% CAGR DTC: DTC: DIGITAL DIGITAL 16% 7% DTC: STORES WHOLESALE DTC: DIGITAL +8% to +10% CAGR +3% to +5% CAGR +28% to +30% CAGR +5% to +7% Store Count

2021 TARGET BY CATEGORY HERITAGE HERITAGE PROGRESSION PROGRESSION 43% 24% 55% 30% GLOBAL 2016 2021 +8% to +10% CAGR APPAREL/ OTHER APPAREL/ 21% OTHER 27% HERITAGE FOOTWEAR PROGRESSION FOOTWEAR APPAREL/OTHER +3% to +5% CAGR +12% to +14% CAGR +13% to +15% CAGR 25