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DOUG PALLADINI
GLOBAL BRAND PRESIDENT, VANS
DOUG PALLADINI GLOBAL BRAND PRESIDENT, VANS 17 x 17 PLAN - - PowerPoint PPT Presentation
DOUG PALLADINI GLOBAL BRAND PRESIDENT, VANS 17 x 17 PLAN - - PowerPoint PPT Presentation
DOUG PALLADINI GLOBAL BRAND PRESIDENT, VANS 17 x 17 PLAN PERFORMANCE 2016 $2.3B 2012 $1.5B *Growth rate excludes the impact of changes in foreign currency exchange rates. EMEA GROWTH EVOLUTION* EMEA +21% TURN-AROUND +15% UNDERWAY +HSD
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2012
$1.5B
2016
$2.3B 17 x 17 PLAN PERFORMANCE
*Growth rate excludes the impact of changes in foreign currency exchange rates.
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EMEA TURN-AROUND UNDERWAY
EMEA GROWTH EVOLUTION*
2014 2015 Q1 - Q3 2016 Q4 2016 2017 Outlook
+15% +8%
- 9%
+3% +HSD
*Growth rate excludes the impact of changes in foreign currency exchange rates.
2013
+21%
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THE VANS BRAND IS STEEPED IN AUTHENTICITY AND HERITAGE
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VANS’ GLOBAL SKATE LEADERSHIP YIELDS A BROADER OPPORTUNITY
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VANS CONNECTS ACROSS MANY FORMS OF CREATIVE EXPRESSION
ACTION SPORTS MUSIC STREET CULTURE ART
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THE EXPRESSIVE CREATOR IS AT THE CENTER OF EVERYTHING WE DO
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THE EC SITS AT THE CENTER OF A LARGE MARKET OPPORTUNITY
VANS MARKET OPPORTUNITY
($ IN BILLIONS)
VANS CONSUMER OPPORTUNITY
Source: NPD 2015
5% 1% FOOTWEAR APPAREL $43B $39B
EXPRESSIVE CREATOR
12%
OF MARKET
9
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VANS GROWTH DRIVERS
1
EXPANDING NEXT GENERATION DTC INSPIRE ASIAN ECs ICONS AND INNOVATION DEEP CONSUMER CONNECTIVITY
2 3 4
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ICONS & INNOVATION: LEVERAGING VANS’ ICONS
1
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ICONS & INNOVATION: LEVERAGING VANS’ ICONS
1
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ICONS & INNOVATION: PRODUCT DESIGN AND INNOVATION 1
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EXPANDING NEXT GENERATION DTC 2
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EXPANDING NEXT GENERATION DTC: LEADING WITH DIGITAL
DIGITAL AS % OF TOTAL VANS REVENUE
2012 2016 2021
7% 16% 3%
2
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EXPANDING NEXT GENERATION DTC:
BLENDING THE EXPERIENTIAL WITH THE
TRANSACTIONAL
2
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INSPIRE ASIAN ECs
3
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INSPIRE ASIAN ECs: GROWING OUR ASIA FOOTPRINT
CHINA AS % OF TOTAL VANS REVENUE
2012 2016 2021
3% 7% 11%
3
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INSPIRE ASIAN ECs: INNOVATIVE DIGITAL ACTIVATION IN ASIA
THEIR BRAND OUR CAMPAIGN CO-CREATED CONTENT THEIR PLATFORM
3
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0% 100% 200% 300% 400% 500% 600% Vans Converse Nike Adidas
INSTAGRAM FOLLOWER ENGAGEMENT
Engagement (as % of Followers in 2016) % of Increase in Engagement (2015 vs. 2016)
DEEP CONSUMER CONNECTIVITY: LEADING DIGITAL PLATFORM
Followers across social platforms today…
31.1M+
@Vans Instagram Engagement is BEST IN CLASS among our competitors.
*Engagement includes aggregate Likes and Comments; regardless of the number of posts Competitor A Competitor B Competitor C
4
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DEEP CONSUMER CONNECTIVITY: WE DRIVE BRAND LOVE & DEMAND BY BRINGING VANS TO LIFE
4
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2021 GLOBAL TARGET
+8% to +10% CAGR
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2021 TARGET BY REGION
EMEA 22% APAC 13% NON-US AMERICAS 10% USA 55% EMEA 21% APAC 19% NON-US AMERICAS 12% USA 48%
USA +5% to +7% CAGR EMEA +6% to +8% CAGR APAC +17% to +19% CAGR
2016 2021
GLOBAL
+8% to +10% CAGR
NON-US AMERICAS +12% to +14% CAGR
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2021 TARGET BY CHANNEL
DTC: STORES 41% DTC: DIGITAL 7% WHOLESALE 52% DTC: STORES 41% DTC: DIGITAL 16% WHOLESALE 43%
WHOLESALE +3% to +5% CAGR DTC: DIGITAL +28% to +30% CAGR DTC: STORES +8% to +10% CAGR
+5% to +7% Store Count
2016 2021
GLOBAL
+8% to +10% CAGR
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2021 TARGET BY CATEGORY
PROGRESSION
30%
APPAREL/ OTHER
27%
HERITAGE 43%
HERITAGE FOOTWEAR +3% to +5% CAGR PROGRESSION FOOTWEAR +12% to +14% CAGR APPAREL/OTHER +13% to +15% CAGR
2016 2021
PROGRESSION
24%
APPAREL/ OTHER
21%
HERITAGE
55%
25
GLOBAL
+8% to +10% CAGR