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Disclaimer עב פורג סוארטש לש ךרע תוריינ תשיכרל וא העקשהל העצה הווהמ הניא תגצמה" מ"( הרבחה )" טרפבו הווהמ הניא"רוביצל העצה ." וא ףיקהל תרמייתמ הניא וז תגצמ הרבחה לש ךרע תוריינב העקשהל עגונב יהשלכ הטלחה תלבק ךרוצל יטנבלר תויהל יושעה עדימה לכ תא ליכהל .הרקיעב הכרענ וז תגצמ , הניאו תוחונו תיצמת םשל רוביצל הרבחה המסרפש םיחווידב ןייעל ךרוצה תא הפילחמ הניאו התוליעפו הרבחה תודוא םינותנה אולמ תא הצממ . הב רומאה לכו םלש וניא וז תגצמב לולכה עדימה הרבחה לש םייטנבלרה םיחווידב רומאל ףופכ ,תובייחתה וא גצמ םושמ וז תגצמב תוארל ןיאו ,הב רומאה עדימה קויד וא תומלשל אל תוברל . עדימ לולכל היושע וז תגצמ תגצמה דעומל ןוכנ הרבחה תלהנה לש תוינכדע תוחנהו תוכרעה לע ססובמה דיתע ינפ הפוצ ,תוריבס ןנהש הרובס הרבחהש ףא לע רשא ,ןעבטמ תויאדו יתלב ןהש ירה . עפשות דיתע ינפ הפוצ עדימה לש ותושממתה יא וא ותושממתה ,רתיה ןיב ,הרבחה תוליעפ תא םינייפאמה ןוכיס ימרוגמ , םימרוגבו תילכלכה הביבסב תויוחתפתההמ ןכו הרבחה תטילשב םייוצמ םניא םהו שארמ םכירעהל ןתינ אלשו הרבחה תוליעפ לע םיעיפשמה םיינוציח . רומאכ הכרעה וא תיזחת תונשל וא ןכדעל תבייחתמ הניא הרבחה וז תגצמ ןכדעל תבייחתמ הניאו. This presentation does not constitute an offer for investment or an invitation to purchase or subscribe for any securities of Strauss Group Ltd. (the " Company "). In particular, this presentation does not constitute a "public offering". This presentation does not purport to be all-inclusive or to contain all information that may be relevant in making any decision concerning an investment in the securities of the Company. This presentation was prepared primarily as a summary for your convenience only and does not reflect all data on the Company and its activity, and it does not replace the need to review the Company's public reports. The information contained in this presentation is incomplete, and everything contained herein is subject to the contents of the Company’s relevant reports and should not be considered a representation or guarantee, including for the completeness or accuracy of the information contained herein. This presentation may include forward-looking information that is based on estimates and assumptions by Company management as at the date of its preparation, which, although the Company believes are reasonable, are by nature uncertain. The realization or non-realization of such forward-looking information is influenced, inter alia , by the risk factors that are typical of the Company's activity, and by developments in the economic environment and in external factors influencing the Company's activity, which cannot be assessed in advance and are beyond the Company's control. The Company disclaims any intention or obligation to update or revise any such forward-looking statements or estimates and makes no commitment to update this presentation. 1

דבלב הרבס וגול “Coca -Cola Has No Sabra Hummus, and That Is Really Unfortunate ” - The Street, April 2014, by Brian Sozzi, CEO of Belus Capital Advisors 2

Yet, Until quite recently most Americans didn’t even know what hummus was … 3

Google web search interest: Hummus - 2004 Search volume index 0 100 Source: Google Insights 4

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Google web search interest: Hummus - 2014 Search volume index 0 100 Source: Google Insights 6

American consumers fell in love with Sabra’s products… Cedric Craig @cedric_craig @ Sabra I would love to do all your social media in exchange for an endless supply of your hummus. Sounds like a win-win to me! All around chickk @allaroundchickk @ Sabra hummus is my favorite!! They have 17 great glavors, not to mention they also make salsa guacamole & veggie dips Cheryl Crow @Cheryl_Crow OMG I just found out that @Sabra has guacamole! So now I get great #Hummus and #Avocado to snack on! Lesley Kat @lesleykat Sabra is the best! mmmmmRT @belledujournyc: Having a love affair with celery and hummus right now… but only the Sabra brand. Karen Michael I am addicted to Sabra!!! It is a member of the food group…right??? Source: Twitter, Facebook 7

America's pop culture icons are also totally obsessed with hummus… Katy Perry: Lady Gaga: Natalie Portman: “ I always must “ I can't get enough “ I consume of hummus.” have fruit, granola my own weight and hummus in hummus backstage.” every day.” 8

Unprecedented 1st time Super Bowl performance Deion Sanders Serena Williams #1 ranked tennis player NFL Hall of Fame 9

… And even U.S. farmers: 10

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Just like hummus, Sabra ’ s beginning was very humble. 12

The Sabra timeline from its early beginning to the FL - Strauss JV partnership 1986 1994 2005 2007 Sabra manufactures Yehuda Pearl purchases Strauss takes hold Frito Lay joins in hummus and salads to 50% of the company. Strauss Group acquired Frito-Lay acquired the kosher market in Yearly sales are 50% of Sabra for USD 50% of Sabra. the NY area. USD 1MM. 8.8MM. Yearly sales grow to over USD 22MM. Expansion into mainstream retail market. Rabbi Yehuda Pearl 13

Sabra gained an exceptionally powerful partner PepsiCo is one of the world's leading food and beverage companies with over USD 65 billion in annual net revenue 22B USD 1 Bn. Brands Over 40 USD 250MM-1B Brands 14

A strong joint venture was established Strauss Group’s and Frito - Lay’s complementary capabilities enable Sabra ’ s next big leap Frito-Lay Strauss - R&D - Manufacturing - Purchasing - Experience and - Insight / Marketing know-how in dairy and - Customer relationships fresh food - R&D - Transportation - Food service - IT - Operational excellence 15

Our first challenge was to decide: where do we want to be? 16

Our Vision SHARE THE WORLD 17

WE WE BE BELI LIEV EVE E SHARING EN ENRI RICH CHES ES OU OUR R WO WORL RLD By participating & involving Creating & celebrating 18

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Sabra ’ s story proved to be a success story … The success of Sabra in the U.S. was a real inspiration and so in 2011, Sabra further expanded into Canada and Obela was formed. We began producing fresh dips in Canada, Mexico and Australia, making the beginning of a new era. 20

Sabra board members and executive team Board members Ofra Strauss - Chairperson of Strauss Group Dave Rader - Chairman of Giyora Bar-Dea - the Sabra Board Deputy CEO of Strauss Daniel Naor - SVP and GM Group, of Growth Ventures Former CEO of Obela Exec. team Ronen Zohar - CEO Erik Martinoli - CFO John McGuckin - EVP of Sales Tulin Tuzel - CTO Meiky Tollman – VP of Growth & Capabilities Frank Armetta - VP of Supply Chain Shali Shalit - CMO Paul Parker - VP of HR 21

Obela board members and executive team Board members Nick Hampton - Senior Vice President, Ofra Strauss – Strategy, Change and Chairperson of Transformation for Europe, Exec. team Strauss Group and President Gadi Lesin - President of the Western Europe Ronen Zohar - CEO & CEO of Strauss Group Region - Chairman of Obela ERIK Martinoli - CFO Giyora Bar-Dea - board John McGuckin – Deputy CEO of Strauss Pedro Padierno - President EVP of Sales Group, of PepsiCo Mexico Tulin Tuzel - CTO Former CEO of Obela Maria Sharpe - Chief Meiky Tollman - personnel officer, VP of Growth & Capabilities PepsiCo Europe Sector Frank Armetta - VP of Supply Chain Shali Shalit - CMO Paul Parker - VP of HR

Total Sabra & Obela Net Sales ( 100%, USD MM) CAGR 40.4% 19 Total Sabra Total Obela 10 314 261 217 159 110 81 55 34 22 2005 2006 2007 2008 2009 2010 2011 2012 2013 23

Sabra EBIT & EBIT margins (100%, NIS MM) 147 129 Opening of VA plant 72 73 62 17.0% 13.0% 35 12.8% 10.4% 9.3% 11.8% 2008 2009 2010 2011 2012 2013 24

Sabra & Obela are key growth engines for Strauss Group Sabra and Obela net sales (50% share) out of total Strauss group net sales 7.4% 6.4% 5.0% 4.3% 3.4% 2.4% 2008 2009 2010 2011 2012 2013 25

How did we do it? 26

Sabra US market 27

Sabra has staked its claim in the Fresh Dips category which is on trend and growing faster than most other food categories VOL growth ON TREND $ 5.5%; $ 9.6%; VOL 7.2% $ 27.3%; VOL 6.5% VOL 29.6% $ 4.1%; $ 1.2%; VOL 3.2% VOL 1.9% $ 7.6%; VOL 3.4% $ -0.4%; VOL 1.4% $ 5.6%; $ -1.2%; $ 1.3%; VOL 1.0% VOL 0.9% $ declines VOL 0.7% $ growth ANTI-TREND $ -2.4%; $ 0.5%; VOL -2.2% VOL -1.3% $ 0.7%; $ -5.4%; VOL -1.3% $ -6.8%; $ 0.9%; VOL -4.6% VOL -4.7% VOL -1.7% VOL declines $ -16.1%; $ -4.5%; VOL -15.6% VOL -8.9% Source: IRI InfoScan Total US Muli-Outlet includes Food, Drug, Mass, BJ's and Sam's Club; Latest 52 Weeks ending 10/27/13 28