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Mello Presentation November 26 & 27, 2018 Confidential 1 Disclaimer These presentation slides and the accompanying verbal presentation (the Presentation Materials) are confidential and have b een issued in connection with the proposed


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Confidential 1

Mello Presentation November 26 & 27, 2018

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Confidential 2 2

Disclaimer

These presentation slides and the accompanying verbal presentation (the “Presentation Materials”) are confidential and have been issued in connection with the proposed placing of new ordinary shares (the "New Shares") in the capital of Pelatro Plc (the "Company") (the "Placing"). These Presentation Materials do not constitute or form part of any offer for sale or subscription or any solicitation for any offer to buy or subscribe for any securities nor shall they or any part of them form the basis of or be relied upon in connection with any contract or commitment whatsoever. Any decision in connection with any proposed subscription for Placing Shares must be made solely on the basis of the information contained in the announcement of the Placing to be published by the Company. 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  • f the Criminal Justice Act 1993.

By accepting these Presentation Materials you acknowledge that their content and any discussion surrounding them falls within the definition of a “Market Sounding”, as defined in the Market Abuse Regulation (Regulation 596/2014) ("MAR"). By agreeing to receive the market sounding, you acknowledge that you may receive information that the Company considers to be inside information, and you acknowledge that you are a person receiving a market sounding and you are required under the MAR (and the delegated regulations, technical standards and guidance relating to the MAR), among other matters, to assess yourself whether you are in possession of inside information. As the Presentation Materials may contain inside information, you will not be able to deal in any securities of the Company before the information is made public in accordance with the insider dealing provisions of Part V of the Criminal Justice Act 1993. No individual within the Company, or within its associates, is, nor are the Brokers, by virtue of the Presentation Materials encouraging you to deal in accordance with section 52(2)(a) of the Criminal Justice Act 1993. This document may contain information of a precise nature, which has not been made public, relating, directly or indirectly to the Company, the ordinary shares or other securities of the Company, and which, if it were made public, would be likely to have a significant effect on the price of the ordinary shares or other securities of the Company or on the price of related derivative financial instruments. Insider dealing, unlawful disclosure of inside information or market manipulation based on such information could result in liability under the MAR. All statements, other than statements of historical fact, contained in the Materials constitute "forward-looking statements" within the meaning of certain securities laws and are based on expectations estimates and projections as of the date of the Presentation Materials. Such forward-looking statements include statements that are subject to significant risks and uncertainties, and actual results and future events could differ materially from those anticipated in such statements. The Company does not intend to update any forward looking statements except to the extent required by applicable law. The forward-looking statements in the Presentation Materials are based on the beliefs and assumptions of the Company's officers and directors and information only as of the date of the Presentation Materials. The forward-looking events discussed in the Presentation Materials might not occur. Therefore, investors should not place any reliance on any forward looking statements. Neither the Company, the Broker nor their respective directors, officers, partners, employees, agents or advisers undertake any obligation to publicly update any forward-looking statements, whether as a result of new information, future earnings, or otherwise. By accepting receipt of this document, you agree to be bound by the limitations and restrictions set out above.

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Subash Menon

Managing Director

Subash co-founded Pelatro in April 2013. Prior to Pelatro, Subash was the CEO and Founder

  • f

Subex – a company he transformed from a systems integrator in telecoms hardware to a global leader in telecoms software for business

  • ptimisation. Subash also guided Subex

through a successful IPO in 1999 and through seven acquisitions in the UK, US and Canada.

Nicholos Hellyer

Finance Director

Nic, is a Chartered Accountant and former investment banker of over 25 years of

  • experience. Nic spent the majority of

his banking career at UBS and HSBC, advising on a wide range of transactions including public takeovers, private M&A, IPOs and other equity fund raisings. Nic has also spent time in industry as CFO of Buddi Limited, and is currently a Partner at Opus Corporate Finance.

Presentation Team

3

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Introduction

Founded in 2013

IPO in December 2017 raising £4.3m, at 62.5p per share

mViva uses Big Data analytics to channel the right offer, to the right customer, at the right time

Pelatro’s solution delivers Telcos up to 5% incremental revenue per year

Founding team has track record of execution

H1 revenue up 53% to $2.4m – strong underlying performance and acquisition of assets of Danateq in August reiterates confidence in at least meeting market expectations for full year

H1 EBITDA up 41% to $1.47m

Acquired certain assets – products and customer contracts – from Danateq Singapore post period end in September 2018 4

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Telco Market Dynamics

Source: Strategy & Research and Analysis 2017

Average Revenue Per User (ARPU) dropping Subscriber addition dropping

Source: GSMA Intelligence 2016

ARPU

Unique mobile subscriber penetration (global average)

Mobile subscriber penetration Subscriber growth (year-on-year)

5

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The Demand

The Reality ➢ Telco services are getting commoditised and highly competitive leading to lower ARPU ➢ Telcos are drowning in data but are unable to leverage it ➢ High churn leading to higher cost of customer acquisition The Need ➢ Deep analytics to profile subscribers and act in real time ➢ Segment of one communication – personalised, contextual and relevant ➢ End-to-end solution that is flexible and easy to use ➢ An innovative solution with a refreshingly new approach

6

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The Relevance

Pelatro offers ➢ A product with a dramatically different approach ➢ A wide and yet deep platform that focuses on all aspects of revenue and churn ➢ A product which empowers the marketers through ease of use and flexibility ➢ A technologically superior and advanced solution (machine learning, AI)

7

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The Product – Multichannel Marketing Hub

A platform that orchestrates a company’s engagement with their customers across multiple channels with the following capabilities

8

“Marketing leaders will find evolutionary shifts in demand and supply for their multichannel marketing initiatives. Our inaugural MMH Magic Quadrant examines a market unifying customer data across channels, enhancing personalisation and decisioning with AI, and integrating customer journey analytics.” – Gartner, April 2018

1 - ENGAGE

Obtain a 360-degree view of each customer in real time Engage with each customer across both tradition and digital campaigns

2 - DESPATCH

Despatch targeted, personalised, contextual and relevant campaigns

3 - IMPROVE

Improve loyalty thereby materially reducing churn

4 - MONETISATION

Monetisation of data

5 - CONSOLIDATE

Consolidate all communication with customers on a single platform to achieve unified and intelligent communication

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Examples

➢ A post paid subscriber who has a 4G device and a 3G connection – upsell to 4G ➢ A post paid subscriber who has a 5 GB data limit per month – breaches the limit almost every month – upsell to a 6 GB pack ➢ A prepaid subscriber who consumes 100 voice minutes per month is given 100 MB of free data if he/she consumes 120 voice minutes per month – cost of 100 MB data is lower than the additional revenue earned

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Competitive Positioning

CLM Platform Requirements

Solutions

Party A Pelatro mViva Party B Party C Party D GUI Very easy to use intuitive graphical user interface with self explanatory navigation

X √ √ √ ×

Drag and drop elements to easily draw and represent the logical flows

√ √ √ √ √

Easy enough for marketers to develop and run campaigns through the platform without the need for technical skills or people;

X √ X X X

Easy to read and understand campaign exploration/diagnostic reports

√ √ √ √ √

Approvals & Workflow Able to create workflows for different campaign categories to get approvals from various stakeholders

√ √ X X X

To be able to edit workflows anytime during the approval process.

√ √ X X X

To get notified by the platform by email of a pending campaign approval

√ √ X X X

Be flexible to route to a secondary approver incase the primary approver is not available.

√ √ X X X

To be able to route the campaign configuration through a review and approval process before launching to ensure QC is done

√ √ X X X

Campaign Platform To be able to easily identify and create events required for a campaign

X √ √ √ √

Automatically track the events and send out offers to customer.

X √ √ √ √

Automatically track the customer action taken and do the next steps like sending reminders/sending another offer after X days/hours

X √ √ √ √

Able to send out automated scheduled offer reminders to customers

√ √ √ √ √

Easy configuration of offers/SMS texts/Contact policies for a campaign

√ √ √ √ √

Able to set global contact policies in addition to the campaign level policy.

√ √ √ √ √

Able to configure and set up a campaign in minutes

X √ √ √ √

Able to configure campaigns by a marketer with basic computer knowledge

X √ √ √ √

Flexible enough to integrate with any data source to use the data for campaigns

√ √ √ √ √

Able to maintain and retrieve campaign history for a subscriber with various parameters that may be agreed upon

X √ X X X

Suggest NBO for a customer depending on machine learning and past behavior of customers

X √ X X X

Slicing and dicing of subscribers to arrive at an appropriate segment which can be exported to send campaigns

X √ X X X

Ability to send personalised offer thresholds to different customers based on the customer insights

X √ X X X

What-if functionality for profitability prediction

X √ X X X

Ability to identify the popular/effective channel used by subscribers

√ √ X X X

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Competitive Positioning

Contd.

Quality Checking/UAT Able to run test runs of a campaign to selected test numbers and do the complete campaign mechanics.

√ √ X X X

Able to create and manage new use cases, simulate them using real data, then launch and explore the performance results.

√ √ X X X

Able to generate report for the test runs conducted to validate the complete user experience

√ √ X X X

Integration Capabilities Able to integrate with multiple data sources for realtime or batch data streaming from various ecosystems

√ √ X X X

Able to connect to various broadcast platforms and able to retrieve the delivery report back to the NBA platform

√ √ X X X

Able to integrate, identify and target customers with geofencing location/network data

√ √ X X X

Able to integrate to a Loyalty platform and generate rewards based campaigns/redemptions/points update/reward utilization insights

X √ X X X

Able to read from our existing DWH or flat files to upload data for specific campaigns when needed.

√ √ X X X

Analytics/Reporting Extensive data exploration capabilities for campaign managers to drill down a segment and analyse

X √ X X X

Click through data segments and do comparison between multiple segments to arrive at a campaign

X √ X X X

Configurable Post campaign analysis reports with multiple tracking parameters

√ √ √ √ √

Able to schedule the reports and send it out to stakeholders in email/mobile

√ √ √ √ √

Ability to represent the insights or analyses in graphs with drilldown capability for easy understanding

√ √ √ √ √

Ability to allow data analysts to create models or import pre-built models within the platform

X √ √ √ √

Real time campaign tracking and reporting of campaign performance

X √ X X X

To generate Reward/Points utilization reports for Loyalty promotions

X √ X X X

Loyalty Able to integrate with Loyaly management platform and trigger rewards based on the customer's usage or CLV matrix

√ √ X X X

Able to track realtime usage or redemption of rewards/loyalty points and update the balance/redemption on loyalty platform

X √ X X X

Able to notify customers after each reward fulfillment or redemption

√ √ X X X

Able to track and generate reward redemption and reward fullfillment reports

√ √ X X X

Special Features Data Monetization capability

X √ X X X

Information dashboard for each subscriber

X √ X X X

Integration of NBA with call centre

X √ X X X

Multi segment campaign grid

X √ X X X

Champion Challenger campaigns

X √ X X X

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mViva deploys customised and proprietary Big Data technology to deliver end-to-end solutions – patent filing in process for IP protection of highlighted technologies

Proprietary Technology

Smart Hypercube Based data modelling Nimble In-Memory distributed cache Intelligent N Dimensional Vector search framework

12

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Revenue Gain Share Licence Managed Services

Pelatro earns a share of the monthly revenue gain generated by our product – 10% to 20% Customers: Bahamas Telecom Licence: Pelatro licenses the product with additional licence fee based on growth of subscribers in the network Includes on-going maintenance income ranging from 10-15% of the cumulative licence fee and Change Requests Customers: All other customers including Tele2 Pelatro earns a fixed monthly fee for providing the product and managing the operations Customers: Globe Tele2 (for 1 year)

Revenue Models

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Telco Market Opportunity – Medium Term

Total : 12 Target Group : 5 Total : 116 Target Group : 60 Total : 140 Target Group : 120 Total : 160 Target Group : 105 Total : 34 Target Group : 26 Total : 56 Target Group : 46

North America Latin America Africa Europe Middle East APAC

▪ Overall market forecast to grow to US$ 2.7Bln in 2019 ▪ CAGR from 2014 to 2019: 19% Source: Markets & Markets 2016

362

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Customer Growth

1 2 6 13 2 4 6 8 10 12 14 2015 2016 2017 2018 Current

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Singapore

Sudan

Global Footprint

US

Cambodia

Office Locations Customer Locations

Morocco

UK

Sri Lanka Malaysia Bahamas Kazakhstan Bangladesh Myanmar Philippines Bulgaria

Russia India Telenor and Globe from the acquisition of Danateq Assets

Cyprus

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Financial Highlights – Jan to Jun

1.55 2.38 0.5 1 1.5 2 2.5 2017 2018

Group Revenue

1.04 1.47 0.5 1 1.5 2 2017 2018

EBITDA

➢ Group Revenue up 53% to $2.38m ➢ EBITDA up 41% to $1.47m ➢ Repeat revenue (gain share, change requests and maintenance) up 321% to $0.8m ➢ PBT up 24% to $1.21m

0.19 0.8 0.2 0.4 0.6 0.8 1 2017 2018

Repeat Revenue

0.97 1.21 0.2 0.4 0.6 0.8 1 1.2 1.4 2017 2018

Statutory Profit Before Tax

All Figures in US$ Mln

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Acquisition of certain assets of Danateq Group in September 2018 (post period end) for an initial upfront consideration of $7m The Acquisition has provided the following ➢ Significantly expands Pelatro’s geographic footprint, including the Company’s first contract in Central Europe ➢ Broadens product suite (Loyalty Management and Notification Platform) ➢ Doubling of the underlying subscriber base to 325 mln ➢ Access to Telenor Global Framework Agreement with 11 OpCos through to 2021 ➢ Strong recurring revenue profile

Acquisition Highlights

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Confidential 19 19

Current Trading

➢ Contracts acquired from Danateq are performing according to our expectations ➢ In discussions with a number of telcos, existing and new, with regard to further mViva licenses as well as a significant volume of Change Requests and contracts for the Group’s enhanced range of products (including Loyalty Management Solution, Emergency Credit, Data Monetisation etc.)

  • Visibility over $3.3m revenue for 2019

➢ Our strong pipeline supports our expectations of further growth in 2019 ➢ The Company remains confident of meeting full year expectations

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Post IPO Events – A Review from Jan 2018

Jan Apr Aug Sep Sep Sep Sep Oct Oct Oct Oct

Delivered 2017 as per the financials committed during the IPO Won the largest contract till date from Tele2 – US$1.7 million – achieved full visibility for 2018 revenue Raised £6 million Acquired certain business assets of Danateq – inorganic growth Entered Central and Eastern Europe Integrated the acquired assets with Pelatro within a few months Expanded product suite thereby offering Multichannel Marketing Hub – repositioning of Pelatro in a fast growing segment Added Loyalty Management Solution (LMS) to the Global Framework Agreement with Telenor – leveraging the newly acquired relationship Entered South Europe with Primetel, Cyprus win Won a contract from Telenor in Bangladesh (Grameenphone) for LMS Doubled customer base

  • rganically and

inorganically – from 6 to 13

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Looking Forward

Historical Financial Information

➢ Large opportunity due to the growing emphasis of targeted and personalised customer

communication in the telecom sector

➢ A very flexible and user friendly platform based on advanced technologies like machine

learning, AI etc. that delivers deep analytical capabilities including predictive analytics to a growing and demanding market – redefining the space

➢ Strongly positioned in the Multichannel Marketing Hub space with Tier-1 telcos as

customers in over a dozen countries – credible references

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Appendix

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➢ Won our largest contract to date in April 2018 ➢ Strong global pipeline of opportunities ➢ Placing of new equity for £6m ➢ Acquired certain assets (customer contracts and IP) from Danateq

➢ Contracts with Globe & Telenor ➢ Doubled Pelatro’s subscriber base from 160m to 325m

➢ 110 employees spread across offices in the UK, US, India, Singapore and Russia including new

salesperson to cover Asia

Business Highlights

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Income Statement

£000 Half Year to 30 June 2018 (unaudited) Half Year to 30 June 2017 (unaudited) Full Year 31 December 2017 (audited) Revenue 2,376 1,548 3,146 Administrative and other expenses (1,142) (576) (1,345) Operating profit 1,234 972 1,801* Net finance costs (28)

  • (4)

Profit before tax 1,206 972 1,797* Reported profit after tax 1,061 819 1,545*

* Adjusted for exceptionals

Group Revenue increase of 53% to $2.4m

Revenue was split broadly between license fee income of $1.7m, change request income of $0.4m and Post Contract Support of $0.2m

EBITDA increase of 41% to $1.5m

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Confidential 25 25

Balance Sheet

£000 As at 30 June 2018 USD ‘000 (unaudited) As at 30 June 2017 USD ‘000 (unaudited) As at 31 December 2017 USD ‘000 (audited)

Assets Non-current assets Property, plant and equipment 302

  • 30

Intangible assets 1,865 529 1,211 Deferred tax asset

  • 113

Current assets Trade receivables 2,677 906 1,778 Contract assets 643

  • Other assets

356 17 217 Cash and cash equivalents 2,096 347 4,126 Total assets 7,939 1,799 7,475 Liabilities Current liabilities Trade and other payables 362 523 474 Short term borrowings 69

  • 774

Deferred revenue 106 80

  • Non-current liabilities

Borrowings 420

  • 266

Total liabilities 957 603 1,514 Net assets 6,982 1,196 5,961

Gross cash at 30 June 2018 of $2.1m

Trade receivables at the period end of $2.68m ($1.84m < 60 days)

Of the $1.78m outstanding at 31 December 2017, $965,000 was collected in the period under review and $530,000 post that

The collection during the period includes $0.4m from an old debt from a large customer who owed about $0.75m as on 31 December 2017; a further $0.3m is expected prior to the year end

The same customer has been providing Pelatro with significant further change request work during the period with an additional amount expected in H2 2018

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Confidential 26 26

Cashflow

£000 6 months to 30 June 2018 USD ‘000 (unaudited) 6 months to 30 June 2017 USD ‘000 (unaudited) Year to 31 December 2017 USD ‘000 (audited) Operating cash flows before movement in working capital 1,497 1,037 1,303 Cash generated from operating activities (52) 286 45 Net cash generated from operating activities (315) 286 (33) Net cash used in investing activities (1,082) (237) (744) Net cash generated by/(used in) financing activities (524) 104 4,707 Net increase/(decrease) in cash and cash equivalents (1,921) 153 3,930 Cash and cash equivalents, end of year 2,096 347 4,126

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Robi Axiata – Case Study

Robi Axiata is the 2nd largest mobile operator in Bangladesh

Previous providers: UK company, Business Logic Systems (wholly owned by NASDAQ listed Evolving Systems Inc.) could not meet Robi’s requirements. FlyTxt replaced them through a conventional RFP, but could not implement

Robi resorted to a different process and invited various providers (IBM, SAS, Intersec, Lumata, Pelatro and others) to demonstrate a set of use cases. This process was repeated three times as the use cases became more complex and some providers were shortlisted

Those on the final shortlist were thoroughly examined on a number of technical aspects like product architecture, deployment architecture, scalability, high availability, computing environment etc. and Pelatro was chosen for a Proof of Concept (PoC) implementation

Upon successful completion of the PoC, Robi Axiata entered into a contract with Pelatro and paid us the recurring license fee for 25m subscribers

After a few months, Robi procured a license for unlimited subscribers

27

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Confidential 28

Robi Axiata – Case Study Contd.

Benefits for Robi Axiata ✓ Campaign take up rate doubled ✓ ROI of 8 to 10 months ✓ Incremental revenue of US$ 3m in the 1st year (including the ramp up period) going up to US$ 4 to 5m from the 2nd year onwards

Benefits for Pelatro ✓ Large and well respected network belonging to the Axiata Group as reference, with

  • perations in 8 countries

✓ Contracts won with other Axiata Group opcos like Smart, Cambodia and Dialog, Sri Lanka ✓ Other opcos of the Axiata Group are in discussion with Pelatro ✓ More opcos of the Axiata Group opting for mViva from Pelatro demonstrates their appreciation of mViva and their confidence in Pelatro

28

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Confidential 29

Customer Reference

Campaign management is an area which needs tremendous flexibilities as new requirements and new ideas keep on coming every day and Pelatro scores high from both technical and people perspectives. mViva’s state

  • f the art technology framework optimizes not only the infrastructure cost with the use of Hadoop but also

accelerates time to market, thanks to the compatibility with virtualized environment. From a people perspective, Pelatro team has a comparatively better Telco business understanding compared to other vendors we have worked with, namely in their ability to come up with proactive recommendations to improve the business outputs. The tremendous rigor to handle new requirements and the can-do mindset from top to bottom are to be praised. We compliment Pelatro’s high spirited team who are always willing to go beyond limits to reach excellence.

Supun Weerasinghe, Group CEO Dialog Axiata Plc, Sri Lanka

In the past, telcos mainly focused on customer addition to achieve growth. Given the penetration and competition, that strategy will not work anymore. This means telcos must focus on customers quite extensively in order to mine them deeply. For that to be possible, telcos must have deep understanding of each customer which can only be attained using big data analytics and campaign management solution. Thus, now and in the years to come, campaign management is a critical function that all telcos will stress upon and invest in as the key activity for sustained growth. This is evident from the CLM teams that telcos are now setting up to work exclusively in this critical area.

Kamal Okba, Director B2C Inwi, Morocco

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Customer Reference

Robi was looking for an end to end campaign management system with the capability of smart profiling, segmentation, dynamic offer creation, intelligent communication, execution and campaign performance

  • analysis. Having all these under one platform was really challenging. The integration of mViva in Robi Axiata

was a very complex and difficult project due to the number of points of integration, critical nature of the network elements, velocity of transactions, real time operation and the extremely large volume of data

  • involved. Pelatro excelled in this task due to their deep knowledge of the domain and network thereby

ensuring a smooth, efficient and successful implementation. Pelatro has been welcoming our new requirements with great spirit. They are always willing to go beyond the scope to excel in performance.

Mohammad Saiful Islam, GM – IT & Charging Tech. Robi Axiata Limited, Bangladesh

30

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Board Members

Subash Menon Sudeesh Yezhuvath Nic Hellyer Richard Day

Founded Subex and led its growth from zero revenue to US$ 120 million in telecom software within a span

  • f 8 years during which

period he took the company public and also concluded several acquisitions. As COO of Subex, was responsible for all business functions including Sales, Marketing, Engineering, Product Management, Human Resources etc. He has had varied experience in leadership positions over a 26 year period. Nic, is a Chartered Accountant and former investment banker of

  • ver 25 years’
  • experience. Nic spent

the majority of his banking career at UBS and HSBC, and has also spent time in industry as CFO and consultant . A qualified solicitor, with

  • ver 25 years’ corporate

finance experience at Cazenove and then Arden Partners, which he co-founded. He is on the board of EGS Energy Limited and Chairman of Eden Geothermal Limited as well as Chairman of mining materials company Alchemac Limited.

Managing Director Executive Director Finance Director Non-Executive Chairman

Pieter Verkade

Non-Executive Director

Pieter spent 20 years working in numerous C- level and board roles for various companies within the telecom

  • industry. These included

Telenor, Orange and MTN, where he worked across both Europe and Africa.

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Confidential 32

1999 2004 2008

Start-up competing with Ericsson, Alcatel, HP etc

Start-up

75+ Installations 40+ Countries

Global Leader

200+ Customers 70+ Countries

Global Dominance

Founded by Subash in telecom Fraud & Revenue Assurance space - Revenue grew from US$ 3.24m in 2000 to over US$ 100m in 2012, recording a CAGR of 33% – Listed on NSE (India), BSE (India), LSE, Singapore Exchange and Luxembourg Exchange

Track Record – Subex Story

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Confidential 33

Current Shareholding Structure of Pelatro Plc

Note: Kiran Menon and Varun Menon are the sons of Subash Menon; Sudeesh Yezhuvath and Suresh Yezhuvath are the brothers of Subash Menon

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Name of Shareholder

  • No. of Shares

Holding Kiran Menon 4,842,122 14.9% Varun Menon 4,842,122 14.9% Sudeesh Yezhuvath 3,309,309 10.2% Suresh Yezhuvath 2,294,613 7.1% Chelverton Asset Management Ltd. 2,054,794 6.3% Rathbones Investment Management 1,746,956 5.4% Herald Investment Management Ltd. 1,736,986 5.3% Artemis Fund Managers Ltd. 1,542,465 4.7% Hargreave Hale Limited 1,027,397 3.2% Maven Capital Partners UK LLP 1,005,479 3.1% Others 8,130,188 24.9% Total 32,532,431