CWGs Service Station Innovation Our Approach proach to Paymen ent - - PowerPoint PPT Presentation

CWG’s Service Station Innovation

Our Approach proach to Paymen ent t System tem Termina minals Soluti lution

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Dynamics in the retail/petroleum market (Publications)

Ernst &Young (2012):

• Confirmed the consistent increase in marketing margins in

the downstream compared to upstream/refining margins

• Recommended expansion and optimization of retail

marketing networks to improve market share SUPA (2008): Identified Operation loss of -3.0USD/Bbl equivalent to 2.45N/litre due to operational cost, this has increased YoY. Honey well oil (2005) increases its retail network by 100% over a period of 1 year. Indicating a consistent growth in the downstream sector especially the unstructured.

Dynamics in the retail/petroleum market (market analysis)

 The downstream market in Nigeria has more than 2000 retail companies out of which are the below major players in the industry  Total cash estimate handled by retailers as at 2011 is about 168bn per month in Naira  AGO- Automotive Gas oil - Diesel DPK – Dual purpose kerosene – Cooking

Kerosene

PMS – Premium Motor Spirit – Petrol ATK – Aviation Turbine Kerosene – Aircraft

M A R KET ER P M S % A GO % H H K % A T K % T o tal sales/ perliter A v. M o nthly cash handled per mo nth (@ N 96 per Litre) Forte oil 1 00,1 91 ,274 8.1 4 1 1 ,257,51 3 3.74 3,260,674 1 .86 8,595,01 7 1 7.94 1 23,304,478 1 1 ,837,229,888.00 M RS 1 02,633,763 8.34 6,469,056 2.1 5 1 ,51 5,899 0.86 7,852,334 1 6.39 1 1 8,471 ,052 1 1 ,373,220,992.00 Conoil 44,934,31 3 3.65 20,1 1 7,800 6.68 7,985,080 4.55 3,821 ,000 7.97 76,858,1 93 7,378,386,528.00 M obil 47,1 25,71 3 3.83 969,000 0.32 41 6,340 0.24 48,51 1 ,053 4,657,061 ,088.00 Oando 1 1 5,032,681 9.34 1 6,1 58,251 5.36 1 ,884,300 1 .07 2,363,500 4.93 1 35,438,732 1 3,002,1 1 8,272.00 Total 89,496,949 7.27 1 1 ,51 5,047 3.82 3,403,200 1 .94 1 0,905,281 22.76 1 1 5,320,477 1 1 ,070,765,792.00 Independent marketers 51 1 ,993,675 41 .59 1 97,883,575 65.68 1 46,81 6,1 1 7 83.59 1 4,383,072 30.1 871 ,076,439 83,623,338,1 44.00 NNPC 21 9,560,602 1 7.84 36,901 ,581 1 2.25 1 0,346,587 5.89 266,808,770 25,61 3,641 ,920.00 Total 1 ,230,968,970 1 00 301 ,271 ,823 1 00 1 75,628,1 97 1 00 47,920,204 1 00.09 1 ,755,789,1 94 1 68,555,762,624.00 M A R KET SH A R E OF LOC A L D ELIVER IES/ SA LES B Y M A R KET ER GR OUP S (Litres and P ercentage)

Retail Distributor Upstream Operator Retail Outlet

• Av. No of

pumps Total Nig Total Plc. 500 2008 Oando Oando 500 2000 Mobil oil Exxon Mobil 200 876 Con oil Shell 300 1152 MRS Texaco 340 1360 Forte oil AP 431 1724 Independent marketers 7942 31768 10,213.00 40,888.00

Retail Industry Challenges

Cost

Optimization

Service

Orientation

Productivity

Innovation

 Win customer trust and gain long-term relationships  Be different from the competition by better customer service and comfort  Be close to the customer  Manage and strengthen customer relationships

• outsourcing and automation of processes
• Increase employee productivity
• short term ROI
• improve position in strong price competition
• Cost reduction
• Pressure on margins
• Labour cost
• Qualification & skills
• Complexity of

processes

• Increasing IT

complexity

• Point of sale

pilfering

• Service station

Improvement and automation

• Business Models
• Consumer trends
• New Technology

The Solution

The Solution

• Forecourt Management
• Site Management
• Retail Convenience
• Support/Services
• Control and integrate your complete

forecourt through holistic solutions from unmanned to full

• Efficient site operation and increased

profitability through optimized end-to- end business processes.

• Maximize the value of your business

through our comprehensive service and support portfolio.

• Gain additional revenue through

innovative and retail-proven customer service solutions.

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The Solution Architecture

Technology and Processes

The Processes

Smart Services (VAS)

namos rfid payment

NAMOS CASH SH