CREATING BUSINESS THROUGH CIRCULAR DESIGN Discovering Circular - PowerPoint PPT Presentation

CREATING BUSINESS THROUGH CIRCULAR DESIGN Discovering Circular Opportunities Warsaw – 20200310 & 11

Bas 2 Bas Hillerström Bas Roelofs

Agenda Tuesday 10/3 1. Introduction to Circular Economy 10-10.30 2. Public sector: policy • The Circular Economy (business) concept • Circular Business models • The Circo Methodology 3. Interactive pressure cooker workshop 10.30-12.30 4. CE Learnings 13.30-13.45 5. Circular Economy Hub & Rollout in Poland 13.45-14.00 6. Open discussion 14.00 - ..

What is circular economy?

EXPONENTIAL GROWTH Population Foreign investment CO2 Concentration Loss of tropical rainforest & woodland Ozone depletion Fisheries exploited Water use GDP Paper Use Species extinction Motor vehicles Northern Hemisphere average surface temperature Source: Adapted from: The New Scientist. WRI, WHO, World Bank, OECD Factbook 2013 1750 1800 1850 1900 1950 2000 2050

LINEAR BUSINESS #valuehill

INTRODUCTION CIRCO IS A CIRCULAR ECONOMY DESIGN PROGRAM THAT; Activates and equips companies to get started with creating Companies circular "business" Enables designers to integrate circular design into their daily Designers activities Supports policy makers to drive the circular transition by facilitating Policy makers private parties to take an active role in the realization of policy and company objectives simultaneously

INTRODUCTION ▪ Circular Economy is an intriguing concept offering opportunity to; ▪ Increase the innovativeness and independence of a country while, ▪ Contributing to solving sustainability challenges ▪ Circular Design is a powerful tool to let companies and designers start becoming circular ▪ The CIRCO circular design method has proven to be successful in various countries and has been made available to apply in other countries ▪ Several Polish organizations have showed interest in the CIRCO methodology and to adopt it for Poland ▪ Today we are going to explore if and how a circular design hub can be established for Poland

Circo Experience Circular business There are circular Public sector models allow opportunities in every provides policy companies to value chain given and targets and create value destructions in engages private (customer) the current linear sector to value reaping system contribute and these innovate opportunities Circo Method: helping companies get started with “Creating business through circular design”

Circo Experience Public sector provides policy and targets and engages private sector to contribute and innovate

SECTOR SPECIFIC Consumer goods Capital goods ▪ Furniture ▪ Machinery ▪ Electronics ▪ Heavy equipment ▪ Mobility ▪ Business electronics ▪ Tourism ▪ Fashion Built environment / construction Agriculture ▪ Housing ▪ Food waste ▪ Utility ▪ Chain Tracks ▪ Industrial buildings ▪ Bio-inputs ▪ Infrastructure Plastics ▪ Packaging ▪ Food

Circo Experience Circular business There are circular Public sector models allow opportunities in every provides policy companies to value chain given and targets and create value destructions in engages private (customer) the current linear sector to value reaping system contribute and these innovate opportunities Circo Method: helping companies get started with “Creating business through circular design”

CIRCULAR OPPORTUNITIES VALUE DESTRUCTION, LINEAR

Circular Opportunities: Jeans example Sourcing Production End of life Use

Circular Opportunities: Jeans example Value loss points USE SOURCING & PRODUCTION AFTER FIRST USE • Fashion product, technical • Cotton crop requires a lot of water • Non-used product stays in • Painting process heavily polluting & a lot service life not utilized the closet • Bad bargain is not used • Great share in trash of water • Repair is a rarity • Great textile loss through cutting • Collection in bulk • 30% production not sold, 30% in sale • E-commerce logistic and • Only low quality collection • Transport mainly by plane packaging or for charity purposes • Working conditions Sourcing Production End of life Use

BUSINESS MODELS VALUE PRESERVATION, CIRCULAR

CIRCULAR OPPORTUNITIES Opportunity to save material Circular opportunity with Ecological value + (sustainability), not business potential and necessarily business resource efficiency Business opportunity, not - No opportunity necessarily circular + - Economic value

Circo Experience Circular business There are circular Public sector models allow opportunities in every provides policy companies to value chain given and targets and create value destructions in engages private (customer) the current linear sector to value reaping system contribute and these innovate opportunities Circo Method: helping companies get started with “Creating business through circular design”

CIRCO CIRCULAR DESIGN ACADEMIC FRAMEWORK: PRODUCTS THAT LAST ▪ 3 year Study by Technical University Delft (Conny Bakker, Marcel Den Hollander, e.a.) ▪ Gives meaning to the concept of circular design ▪ Starting point: ‘ longer than average ’ - use ▪ 5 circular business models ▪ 6 circular design strategies

ACADEMIC FRAMEWORK: PRODUCTS THAT FLOW • New book (Siem Haffmans, Marjolein van Gelder, Ed van Hinte, Yvo Zijlstra) • Gives meaning to the concept of circular design for Fast-moving Consumer Goods • 4 business opportunities • 5 circular design strategies

VALUE CREATION versus - DESTRUCTION Material selection / efficiency

BUSINESS MODELS CIRCULAR BUSINESS MODELS Linear model: Sell more, sell faster 1. Classic Long Life Model Product 2. Hybrid Model 3. Gap Exploiter Model 4. Access Model 5. Performance Model Service

BUSINESS MODELS VALUE CAPTURING Material selection / efficiency

Circo Experience Circular business There are circular Public sector models allow opportunities in every provides policy companies to value chain given and targets and create value destructions in engages private (customer) the current linear sector to value reaping system contribute and these innovate opportunities Circo Method: helping companies get started with “Creating business through circular design”

CIRCO CIRCULAR DESIGN CIRCO VISION Circular Economy is the accumulated result of Circular Entrepreneurship starts with the development and market introduction of Circular Propositions “CREATING BUSINESS THROUGH CIRCULAR are being developed, using DESIGN” Circular Design of products, services and business models by closely cooperating in a “ Closing the Loop” Context

CIRCO CIRCULAR DESIGN CIRCO DESIGN METHOD ▪ CIRCO started in The Netherlands in 2015 ▪ CIRCO TRACK; Aiming at business community Identifying opportunities > 600 companies Developing circular ▪ Developing circular proposition solutions including; business model, product, service and process redesign ▪ Business model Roadmap for Roadmapping ▪ Product redesign implementation & Feasibility ▪ Complementary services ▪ CIRCO CLASS; Educating creative professionals > 450 designers and architects ▪ Engaging companies to start circularity

ENGAGEMENT Intermediaries Companies Branch organisation Regional (innovation) office ▪ Method ▪ Business network ▪ Circular interest ▪ Circular ▪ Sector knowledge ▪ Limited urgency knowledge (what themes) and resources ▪ Sector modules ▪ Added value for ▪ Innovation drive and trainers members

SECTOR SPECIFIC TRACK THEMES Consumer goods Capital goods Agriculture ▪ Consumer goods (generic) ▪ Mobility and (e-) infrastructure ▪ Regional primary agro ▪ Consumer good recycling value preservation ▪ High tech industry ▪ Horticulture ▪ Consumer good manufacturers ▪ Windmill (decommissioning) ▪ Food waste in hotel ▪ Carpets and interior textiles ▪ Oil and Gas platform decom ▪ Cheese industry chain ▪ B2B textiles ▪ Maritime sector ▪ Tourism and recreation ▪ Circular water management ▪ Biking industry ▪ Medical disposable ▪ Fashion sport wear Built environment / construction ▪ Smart buildings Plastics and FMCG ▪ Smart energy concepts ▪ Plastics in consumer products ▪ Flexible walls ▪ WEEE plastics re-use ▪ Facades ▪ Natural fibers ▪ Building (generic and / or regional) ▪ Single Use Packaging ▪ Build en re-build project specific ▪ Matrasses ▪ Wood second use ▪ Soft pvc ▪ Circular refitting ▪ Renewable energy

CIRCO IMPACT, STUDY “ Two-thirds of respondents have already made follow-up steps, after participating in CIRCO. Plus more than 20% intend to do that.“ “CIRCO has the potential to make a major contribution to CO2 reduction ." The impact of CIRCO Report downloadable via WWW.CIRCONL.NL