ORANGE B Cornerstone interlocking blocks for unique children’s forts 6
? Customer Need ● No large-scale children’s blocks use a physical interlocking mechanism ● No current methods to press fit blocks at multiples of 30 degrees 7
Product Contract Need Attribute Specification <30 seconds Ease of use Intuitive Form comprehension Non orthogonal Blocks mate at 30 Connectivity structures degree angles Portability Weight <10 lbs per block 8
Mockup Features ● Small - children could easily grasp the blocks ● Multiple Shapes - children experimented 2 in with different shapes of blocks 9
Mockup Learnings ● Even with small blocks, kids liked building big structures ● “I want to build a castle!” ● “It looks like a city!” 10
Key Risks ● Children need to be able to easily connect blocks ● Safety concerns if not properly connected ● Storage 11
Next Steps ● Full-sized prototypes for playtesting ● Additional user research: interviews with parents, children, schools 12
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