CONNECTIONS THAT COUNT P O S I T I O N I N G B O A R D S & P - - PowerPoint PPT Presentation

▶
connections that count
SMART_READER_LITE
LIVE PREVIEW

CONNECTIONS THAT COUNT P O S I T I O N I N G B O A R D S & P - - PowerPoint PPT Presentation

Mar 08, 2024 364 likes •729 views

CONNECTIONS THAT COUNT P O S I T I O N I N G B O A R D S & P R E S I D E N T S F O R S T R O N G R E L A T I O N S H I P S # G P O P 2 0 1 7 H E A T H E R A L L A B Y C O M M U N I T Y & G O V E R N M E N T R E L A T I O N S

slide-1
SLIDE 1

CONNECTIONS THAT COUNT

P O S I T I O N I N G B O A R D S & P R E S I D E N T S F O R S T R O N G R E L A T I O N S H I P S

# G P O P 2 0 1 7

H E A T H E R A L L A B Y C O M M U N I T Y & G O V E R N M E N T R E L A T I O N S A D V I S O R N E W B R U N S W I C K C O M M U N I T Y C O L L E G E
slide-2
SLIDE 2

WHY IS GOVERNMENT RELATIONS IMPORTANT?

  • 1. Public investments are a major source of revenue for our

institutions.

  • 2. Public policies can help (or hinder!) our success as

institutions.

  • 3. Points1 and 2 are also true for countless other
  • rganizations, individuals and causes.
slide-3
SLIDE 3

ALIGNED AUTHENTIC ONGOING

slide-4
SLIDE 4

ARISTOTLE

LOGOS PATHOS ETHOS

slide-5
SLIDE 5

LOGOS

  • Use facts that resonate

with your audience

  • Demonstrate that you’ve

done your homework

slide-6
SLIDE 6

PATHOS

  • Consider how your audience

feels

  • Share compelling stories
  • Use visuals to bring your

message to life

  • Be enthusiastic about your

message yourself

slide-7
SLIDE 7

ETHOS

  • Demonstrate mutual benefit

and alignment

  • Keep your facts and stories

are straight

  • Build trust between “asks”
  • Do what you say you’ll do
slide-8
SLIDE 8

LOGOS PATHOS ETHOS

slide-9
SLIDE 9

HEAD HEART CRED

slide-10
SLIDE 10

TELL ME A STORY

“ Te l l m e t h e f a c t s a n d i ’ l l l e a r n . Te l l m e t h e t r u t h a n d I ’ l l b e l i eve . B u t t e l l m e a s t o r y a n d i t w i l l l i ve i n my h e a r t f o reve r.” N A T I V E A M E R I C A N P R O V E R B

slide-11
SLIDE 11

Source: DesignaABetterBusiness.com licensed by Creative Commons

slide-12
SLIDE 12

S U B J E C T

What is the story about?

slide-13
SLIDE 13

G O A L

What do you want to achieve with this story?

slide-14
SLIDE 14

A U D I E N C E

What is your story’s audience? What are their needs?

slide-15
SLIDE 15

B E F O R E

What does your audience think, feel, know, want before they experience your story?

slide-16
SLIDE 16

S C E N E

What do you need to introduce? What should be set up or explained?

slide-17
SLIDE 17

M A K E Y O U R P O I N T

The audience’s ‘a-ha’ moment.

slide-18
SLIDE 18

C O N C L U S I O N

The end of your story. What is the conclusion? What is your call to action?

slide-19
SLIDE 19

A F T E R

What does your audience think, feel, know, want after they have experienced your story?

slide-20
SLIDE 20

NOW IT’S YOUR TURN

slide-21
SLIDE 21

STORYTELLING THROUGH SOCIAL MEDIA

slide-22
SLIDE 22

FACEBOOK

  • 1.89 billion monthly active users
  • 79% of internet users use Facebook
  • Demographic skews older and female
slide-23
SLIDE 23

LINKEDIN

  • 450 million members but only 25%

actively visit

  • 29% internet users use LinkedIn
  • Slightly higher educational

attainment and income levels

slide-24
SLIDE 24

32% internet users use Instagram Skews younger 31% internet users use Pinterest Skews female 18% internet users use Snapchat Skews younger (much younger!)

slide-25
SLIDE 25

TWITTER

  • 328 million monthly active users
  • 24% internet users use T

witter

  • Slightly higher educational

attainment

slide-26
SLIDE 26

GETTING STARTED

  • Setting up a T

witter profile

  • Start following; start posting.
  • Keep it real.
slide-27
SLIDE 27

THERE’S JUST SO MUCH GOING ON…

  • Creating a Twitter list can help you
  • rganize who you’re following.
  • Consider creating lists for:

–Elected officials –Board members –Key industry partners –Other colleges

slide-28
SLIDE 28

TIPS FOR KILLER CONTENT

1.Photos 2.Hashtags 3.Tagging others 4.Value-add retweets

4

slide-29
SLIDE 29
slide-30
SLIDE 30
slide-31
SLIDE 31

IF YOU WOULDN’T SAY IT HERE…

slide-32
SLIDE 32

DON’T WRITE IT HERE.

slide-33
SLIDE 33

NOW IT’S YOUR TURN!

slide-34
SLIDE 34

Q&A

slide-35
SLIDE 35

THANKS!