SLIDE 1 This%project%has%received%funding%from%the%European%Union's%Horizon%2020%research%and%innova<on%programme%under%the%Marie% SklodowskaBCurie%grant%agreement%Nº%642116%
SERVICE DESIGN AND INNOVATION
CONFERENCE
CONFERENCE - - PowerPoint PPT Presentation
CONFERENCE - - PowerPoint PPT Presentation
SERVICE DESIGN AND INNOVATION CONFERENCE This%project%has%received%funding%from%the%European%Union's%Horizon%2020%research%and%innova<on%programme%under%the%Marie% SklodowskaBCurie%grant%agreement%N%642116% Knock and Wait DESIGN
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Knock ¡ and ¡Wait
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DESIGN
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„It is not the tram that makes transportation a successful
- experience. It is the schedule.“
Lucius Burckhardt. Design is invisible.
INDEED
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SERVICE DESIGN DEFINITION
Service Design creates services that are useful, usable and desirable from the customer perspective and efficient, effective and different from a provider perspective.
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3.270 ¡ 67
2003
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SERVICE DESIGN DEFINITION
2003
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12
2013
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Service Design choreographs processes, technologies and interactions within complex systems in order to co-create value for relevant stakeholders.
- Prof. Birgit Mager, 2010
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LUFTHANSA
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LUFTHANSA
2001
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STORYBOARDS
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MOCK UPS & PROTOTYPES
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Storyboarding
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LUFTHANSA
2013
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LUFTHANSA
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THE SERVICE DESIGN EVOLUTION
PLAYFUL FRAMING USER FOCUS METHODS EXTERNAL SUPPORT CONCEPTS STRATEGIC FOCUS SYSTEM VIEW MINDSET INTERNAL CAPACITY IMPLEMENTATION
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Vargo/Lusch
TT
INNOVATION LABS
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